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Consolidating leadership position in smartphones

Consolidating leadership position in smartphones

The Indian smartphone market is one of the intensively competitive segments and one brand that has obtained an unshakable position  is Samsung.

The company appears to have made a dramatic recovery after suffering a massive recall of its new Galaxy Note 7 due to exploding batteries a few months ago. 

The South Korea-based technology giant holds a fourth of the Indian smartphone market. Samsung India, which is now the biggest smartphone maker in the country, claims that every third smartphone sold in India is a Galaxy J. The company hopes to sustain its strong position through launch of innovative and attractive new products, particularly in the 4G segment. To maintain its leadership and build  an edge over competition, the company spends massively on R & D. With more than 70,000 engineers across 34 R & D centres, 1700 designers in six design centres, Samsung is reported to be spending about $33 million in R & D on a daily basis.  

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