Tata Motors aims to achieve pole position in the global automotive market as the country’s largest automobile firm. TML has bigger ambitions in the commercial and passenger vehicle segments.
“Our vision defines more specific targets: to achieve sustainable financial profitability in the next three years. We are working towards growing, not just the volumes and top line but the bottom line as well. We aim to be among the top three global CV and domestic PV,” said Guenter Butschek, CEO and Managing Director, Tata Motors.
He also said that the launch of the new mid-segment hatchback Tiago and the overwhelming customer response mark the start of a whole new product portfolio for Tata cars. The company is also planning lifestyle SUV Hexa, compact SUV Nexon and a new compact sedan currently code-named Kite 5.
The Prima, Ultra and Signa platforms offer new paradigms for mainstream M&HCV markets and are well-timed to leverage the sustained growth in this segment from the last few quarters. These new launches represent the new technology-oriented Tata Motors, for instance with Telematics now a mandated feature in the Signa trucks.
These are future-proofed platforms that can serve the company’s interests as new regulatory changes come into effect for trucks and buses, enabling the company to continue leading and gaining market share. “The new Bus Code and the government focus on smart cities offer the opportunities for our well-established investments in Tata Marcopolo. “With the versatile Ace platform and the improved macroeconomic trends, we should also see an improved growth there, including the pick-up segment where we expect to bring in new products. We expect SCVs to grow in the coming year, with a greater proliferation of the Hub-N-Spoke logistics model and the implementation of GST,” he added.
“Global expansion will, in fact, be an important theme. The previous year saw the company increase its exports and the comprehensive CV portfolio offers Tatas multiple opportunities to grow these further, especially in emerging markets of Asia, Africa and Latin America,” he added.