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Creating Tamil Nadu Banana brand

After the success of the first edition of Tamil Nadu Banana festival, CII is making it an annual affair. This year the conference moves to Coimbatore to spread awareness of creating an identity for Tamil Nadu’s banana and the scope of various by-products from this common household fruit. Supported by the Department of Agriculture, Horticulture, Agriculture Marketing, Tamil Nadu Banana Growers Federation and with the Tamil Nadu Agricultural University as the knowledge partner, the event plans to be rotated across the state year after year. “With the success of the first festival, stake holders meets were organised at Tirunelveli, Thanjavur and Erode to gather inputs and suggestions and this helped in shaping the second edition,” said B Thyagarajan, Convenor, CII TN Agriculture and Food Processing Panel and Executive Director, Blue Star Ltd. The key challenges in establishing brand banana are need for scientific pre-harvest, post-harvest management and marketing and branding. “The Theni model of growing bananas is through scientific methods and wastage is reduced. The farmer income increases by about two times,” pointed Ravichandran Purushothaman, Chairman, CII Tamil Nadu Banana Festival 2013 and President, Danfoss Industries (India). With sustained efforts, Thyagarajan assures creation of ‘Tamil Nadu Banana’ by next banana festival.

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