THE RECENT LAUNCH of the hatchback Elite i20 marks Hyundai’s 4th global premier in India. With four variants in petrol and diesel, the car is priced in the range Rs 4.98 lakh – Rs 7.80 lakh. Launching the model, Rakesh Srivastava, Senior Vice President, Sales & Marketing, Hyundai Motor India Ltd. (HMIL) said: “The Elite i20 is a premium compact car. Since its booking opened on 1 August, we have picked up bookings for 4600 units.”
This calendar year, Hyundai’s market share has increased by 2.3 per cent to 23 per cent, largely due to increase in sales volume of new launches apart from expansion in channel partners, strong process in terms of customer engagements and flexible production capacity. HMIL, the second largest producer of passenger cars in India, had recently shifted its Europe export base to the Czech Republic and Turkey to cater to its largest export market. Markets in Latin America, Asia, Middle East, Australia and New Zealand will now be focused to offset the loss in export volume.
The company aims to grow over 15 per cent rate, higher than the industry CAGR of 12-13 per cent by bringing in products in new segments and refurbish existing models, said Srivastava.