CONTINUING ITS INTRODUCTION of a new product every quarter, TVS Motors recently launched the Scooty Zest 110. It is priced at Rs 42,300 (ex-showroom, Delhi).
The company has invested Rs 70 crore in Zest 110 manufactured at the Hosur plant. The new product claims to give 62 km per litre.
“At 26 per cent, the scooter category is fastest growing segment. We believe it will reach 30 per cent. Our market share presently at 15 per cent is targeted to grow to 18 per cent in the overall two-wheeler segment,” said Venu Srinivasan, Vice Chairman and Managing Director, TVS Motors.