Ad Here  
Ridley marathon to India Connecting the unconnected TOP 10 CEO Compensation Investor friendly Japan Innovation that helped Chennai port Purdue and IIT-M sign the dotted line Industry-well poised to invest on expansion Economic, business and social sustainability TiE applauds innovative entrepreneurs Smart controls for cooling large multi-zone spaces ... Chola MS net crosses 100 crores Illicit markets a concern to growing economy Reality bytes CUB: towards card-less withdrawal Waste, a gold mine Indigo stays leader with 40 per cent share Steel loses its sheen Flexible labour laws… Hero Motocorp - smooth ride Airlines wage price war Big-ticket investments march towards Punjab Business Briefs Nigeria comes nearer People Flow Day- Safety Downsizing spree... Realty sector takes a break... Tata Steel commence operations at Kalinganagar Gem of social service... Focus on self-certification and third party inspection On the ‘milky’ way An aerospace-defence cluster in Tamil Nadu… AirAsia India infuses funds to fight out competition Automotive Vision Plan II... Carrefour’s quick exit Digital retail transactions stabilise at higher level… Realising double digit growth in Tamil Nadu Four daughters and a proud father Placing the right shoe forward... Curbing steel imports will hurt small business... Economic issues take a back seat at G20 summit Nothing to hide... TCS’ revenues cross Rs 100,000 crore Housing Innovation Challenge, 2015 An American alliance in the chemical industry? Chennai to get a roundabout Metro Strategy war escalates between Hero and Honda The new look- 4s Verna BRICS development bank STFC raises money - Backpack laboratory OBO Bettermann for better lightning protection Auto test tracks launched at GARC Oragadam campus SumInfra- corridor based development... IFCI to raise NCDs upto Rs 2000 crore Well-refined – RIL’s refinery margins zoom LVB gears to become a financial supermarket Scoot offers just Rs.13,500 to ANZ... ALL – truck industry is recovering from degrowth ALL to launch electric busses Murugappa- a year of consolidation Holiday Inn opens in OMR Chennai Make way for the new and dynamic railways Chennai will soon get its World Trade Centre Brand leaders come forward... ECGC expands operations Hyundai excites again Research needs more funding Blue Star plans a new plant in south When Centre visits the state TVS Logistics – another acquisition to sharpen the business model Celebration time at MS Chola Apple maps – finding its way World labour laws at a glance Applauding enterprise... Dynamic e-commerce scenario Sun Edison launches solar pumps Indian Bank – global businesses crosses Rs 3 lakh crore... Time to fast-pace the logistics sector Three more leather clusters… Bridging the skill deficit in pharma industry Schwing Stetter India joins hands with US-based Gomaco Adding Zest to Scooty Veritas Finance- financing the unfinanced Is Indian telecom industry heading for a monopoly? Business Breif Techies trip to India Striking cords for 25 years… ALL-two launches in a row TII’s single largest investment at Thiruthani European crisis is a global crisis! Climate change may change the way businesses work... Need to focus on ease of doing business... More gensets and diesel engines from TAFE Creating Tamil Nadu Banana brand Rating of states to be released soon Celebrating 180 years of relevance Durga - India’s largest blast furnace; now operational ISRO's 100th mission TN budget pragmatic and moderate on fiscal deficit Pharma market dozes Chola MS launches motor app A global plastic event in India WABCO’s second Chennai plant Changing dynamics in human resource management Chennai Port is at last decongested! TII-challenging year with flat growth Inclusive and forward moving... Secured NCDs from Shriram City Towards peace of mind
Ridley marathon to India

TI Cycles, the largest producer of high-end bicycles in India, has entered the professional cycling segment in collaboration with the Ridley Bikes of Belgium. In line with the changes in western lifestyles, TI anticipates a significant demand for racing bicycles from Indian consumers. TI has signed a Brand Licensing Rights agreement with Ridley Bikes, the leader of a pro-cycling segment in Europe, for 33 years.

“The agreement is unique. The collaboration would extend to product development, design and R&D, to develop products appropriate for Indian conditions,” said L Ramkumar, Managing Director, Tube Investments of India. Arun Alagappan, President, TI Cycles of India, pointed to the growing demand of about 32 percent YoY, on the super premium bicycle segment.

Under the agreement, 11 bicycle models that are made for India in the price range of Rs 25,000 to Rs 80,000 and nine models of Belgium in the price range of Rs 63,000 to Rs 7.8 lakh would be introduced. All the models would be imported from Belgium. Ridley will carry out the design and manufacturing while TI will be responsible for sales and marketing.

Launching the models, Joachim Aerts, Chief Executive Officer, Ridley Bikes, said: "This is the first partnership for us outside Europe. Europe, Japan, North America and Canada are biggest markets for us. We felt we have to go a step beyond what we are doing now. With TI Cycles, we hope we can grow together in this partnership in India." He also announced opening an innovation center where Ridley would collaborate with about 54 companies for technology development and upgradations.

Apart from serving the domestic market, the company would also ship Ridley bicycles to neighboring Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236