Ad Here  
TII-challenging year with flat growth ALL-two launches in a row Celebration time at MS Chola STFC raises money Business Briefs Reality bytes Innovation that helped Chennai port Auto test tracks launched at GARC Oragadam campus IFCI to raise NCDs upto Rs 2000 crore Research needs more funding TOP 10 CEO Compensation Tata Steel commence operations at Kalinganagar Economic issues take a back seat at G20 summit Backpack laboratory Automotive Vision Plan II... TII’s single largest investment at Thiruthani Illicit markets a concern to growing economy Gem of social service... When Centre visits the state Well-refined – RIL’s refinery margins zoom Schwing Stetter India joins hands with US-based Gomaco Celebrating 180 years of relevance Strategy war escalates between Hero and Honda Chennai will soon get its World Trade Centre Durga - India’s largest blast furnace; now operational Connecting the unconnected ISRO's 100th mission Economic, business and social sustainability Airlines wage price war Placing the right shoe forward... Four daughters and a proud father ALL to launch electric busses Ridley marathon to India Nothing to hide... Chennai to get a roundabout Metro Housing Innovation Challenge, 2015 ALL – truck industry is recovering from degrowth Apple maps – finding its way Adding Zest to Scooty Realising double digit growth in Tamil Nadu TVS Logistics – another acquisition to sharpen the business model Need to focus on ease of doing business... AirAsia India infuses funds to fight out competition Murugappa- a year of consolidation Holiday Inn opens in OMR Chennai SumInfra- corridor based development... Smart controls for cooling large multi-zone spaces ... Downsizing spree... OBO Bettermann for better lightning protection BRICS development bank ECGC expands operations Dynamic e-commerce scenario Waste, a gold mine An aerospace-defence cluster in Tamil Nadu… Climate change may change the way businesses work... Brand leaders come forward... Carrefour’s quick exit Inclusive and forward moving... Curbing steel imports will hurt small business... Towards peace of mind People Flow Day- Safety Hero Motocorp - smooth ride Big-ticket investments march towards Punjab Business Breif Steel loses its sheen Is Indian telecom industry heading for a monopoly? Veritas Finance- financing the unfinanced Hyundai excites again Time to fast-pace the logistics sector Three more leather clusters… Chola MS launches motor app TN budget pragmatic and moderate on fiscal deficit CUB: towards card-less withdrawal Indian Bank – global businesses crosses Rs 3 lakh crore... On the ‘milky’ way Creating Tamil Nadu Banana brand More gensets and diesel engines from TAFE Sun Edison launches solar pumps Flexible labour laws… TiE applauds innovative entrepreneurs Chola MS net crosses 100 crores WABCO’s second Chennai plant - Chennai Port is at last decongested! Nigeria comes nearer An American alliance in the chemical industry? Indigo stays leader with 40 per cent share World labour laws at a glance Pharma market dozes Make way for the new and dynamic railways Blue Star plans a new plant in south Investor friendly Japan Changing dynamics in human resource management The new look- 4s Verna Striking cords for 25 years… Applauding enterprise... Realty sector takes a break... Secured NCDs from Shriram City Techies trip to India Industry-well poised to invest on expansion Scoot offers just Rs.13,500 to ANZ... Focus on self-certification and third party inspection Bridging the skill deficit in pharma industry A global plastic event in India European crisis is a global crisis! Rating of states to be released soon TCS’ revenues cross Rs 100,000 crore Digital retail transactions stabilise at higher level… LVB gears to become a financial supermarket Purdue and IIT-M sign the dotted line
Ridley marathon to India

TI Cycles, the largest producer of high-end bicycles in India, has entered the professional cycling segment in collaboration with the Ridley Bikes of Belgium. In line with the changes in western lifestyles, TI anticipates a significant demand for racing bicycles from Indian consumers. TI has signed a Brand Licensing Rights agreement with Ridley Bikes, the leader of a pro-cycling segment in Europe, for 33 years.

“The agreement is unique. The collaboration would extend to product development, design and R&D, to develop products appropriate for Indian conditions,” said L Ramkumar, Managing Director, Tube Investments of India. Arun Alagappan, President, TI Cycles of India, pointed to the growing demand of about 32 percent YoY, on the super premium bicycle segment.

Under the agreement, 11 bicycle models that are made for India in the price range of Rs 25,000 to Rs 80,000 and nine models of Belgium in the price range of Rs 63,000 to Rs 7.8 lakh would be introduced. All the models would be imported from Belgium. Ridley will carry out the design and manufacturing while TI will be responsible for sales and marketing.

Launching the models, Joachim Aerts, Chief Executive Officer, Ridley Bikes, said: "This is the first partnership for us outside Europe. Europe, Japan, North America and Canada are biggest markets for us. We felt we have to go a step beyond what we are doing now. With TI Cycles, we hope we can grow together in this partnership in India." He also announced opening an innovation center where Ridley would collaborate with about 54 companies for technology development and upgradations.

Apart from serving the domestic market, the company would also ship Ridley bicycles to neighboring Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236