Ad Here  
July
August
September
October
November
December
 
 
Hyundai excites again Indian Bank – global businesses crosses Rs 3 lakh crore... Chola MS net crosses 100 crores Carrefour’s quick exit Smart controls for cooling large multi-zone spaces ... Chennai Port is at last decongested! Apple maps – finding its way TOP 10 CEO Compensation Innovation that helped Chennai port The new look- 4s Verna Nigeria comes nearer Research needs more funding TII-challenging year with flat growth TII’s single largest investment at Thiruthani IFCI to raise NCDs upto Rs 2000 crore Gem of social service... Ridley marathon to India An American alliance in the chemical industry? Flexible labour laws… Reality bytes Dynamic e-commerce scenario People Flow Day- Safety Creating Tamil Nadu Banana brand TiE applauds innovative entrepreneurs Chennai will soon get its World Trade Centre Auto test tracks launched at GARC Oragadam campus BRICS development bank TCS’ revenues cross Rs 100,000 crore Four daughters and a proud father Veritas Finance- financing the unfinanced SumInfra- corridor based development... Illicit markets a concern to growing economy On the ‘milky’ way Climate change may change the way businesses work... Nothing to hide... Curbing steel imports will hurt small business... TN budget pragmatic and moderate on fiscal deficit Automotive Vision Plan II... Time to fast-pace the logistics sector When Centre visits the state Brand leaders come forward... CUB: towards card-less withdrawal Waste, a gold mine Steel loses its sheen Secured NCDs from Shriram City Chennai to get a roundabout Metro Three more leather clusters… A global plastic event in India Chola MS launches motor app Pharma market dozes Towards peace of mind Tata Steel commence operations at Kalinganagar TVS Logistics – another acquisition to sharpen the business model Economic, business and social sustainability AirAsia India infuses funds to fight out competition Inclusive and forward moving... Big-ticket investments march towards Punjab Indigo stays leader with 40 per cent share Blue Star plans a new plant in south Backpack laboratory Techies trip to India Celebrating 180 years of relevance World labour laws at a glance Airlines wage price war Durga - India’s largest blast furnace; now operational Purdue and IIT-M sign the dotted line Downsizing spree... STFC raises money Holiday Inn opens in OMR Chennai Bridging the skill deficit in pharma industry Housing Innovation Challenge, 2015 ISRO's 100th mission An aerospace-defence cluster in Tamil Nadu… Sun Edison launches solar pumps OBO Bettermann for better lightning protection LVB gears to become a financial supermarket Strategy war escalates between Hero and Honda ALL-two launches in a row Striking cords for 25 years… Murugappa- a year of consolidation Realty sector takes a break... Applauding enterprise... Realising double digit growth in Tamil Nadu - WABCO’s second Chennai plant Investor friendly Japan Placing the right shoe forward... Business Breif Connecting the unconnected Industry-well poised to invest on expansion Hero Motocorp - smooth ride Digital retail transactions stabilise at higher level… Business Briefs Changing dynamics in human resource management ECGC expands operations Rating of states to be released soon European crisis is a global crisis! Adding Zest to Scooty ALL – truck industry is recovering from degrowth Focus on self-certification and third party inspection Scoot offers just Rs.13,500 to ANZ... More gensets and diesel engines from TAFE Make way for the new and dynamic railways Well-refined – RIL’s refinery margins zoom Need to focus on ease of doing business... Economic issues take a back seat at G20 summit Schwing Stetter India joins hands with US-based Gomaco ALL to launch electric busses Celebration time at MS Chola Is Indian telecom industry heading for a monopoly?
 
Ridley marathon to India

TI Cycles, the largest producer of high-end bicycles in India, has entered the professional cycling segment in collaboration with the Ridley Bikes of Belgium. In line with the changes in western lifestyles, TI anticipates a significant demand for racing bicycles from Indian consumers. TI has signed a Brand Licensing Rights agreement with Ridley Bikes, the leader of a pro-cycling segment in Europe, for 33 years.

“The agreement is unique. The collaboration would extend to product development, design and R&D, to develop products appropriate for Indian conditions,” said L Ramkumar, Managing Director, Tube Investments of India. Arun Alagappan, President, TI Cycles of India, pointed to the growing demand of about 32 percent YoY, on the super premium bicycle segment.

Under the agreement, 11 bicycle models that are made for India in the price range of Rs 25,000 to Rs 80,000 and nine models of Belgium in the price range of Rs 63,000 to Rs 7.8 lakh would be introduced. All the models would be imported from Belgium. Ridley will carry out the design and manufacturing while TI will be responsible for sales and marketing.

Launching the models, Joachim Aerts, Chief Executive Officer, Ridley Bikes, said: "This is the first partnership for us outside Europe. Europe, Japan, North America and Canada are biggest markets for us. We felt we have to go a step beyond what we are doing now. With TI Cycles, we hope we can grow together in this partnership in India." He also announced opening an innovation center where Ridley would collaborate with about 54 companies for technology development and upgradations.

Apart from serving the domestic market, the company would also ship Ridley bicycles to neighboring Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com