Ad Here  
TII’s single largest investment at Thiruthani Blue Star plans a new plant in south On the ‘milky’ way Apple maps – finding its way Realty sector takes a break... Nigeria comes nearer Pharma market dozes Innovation that helped Chennai port Well-refined – RIL’s refinery margins zoom Strategy war escalates between Hero and Honda Chennai to get a roundabout Metro ALL to launch electric busses ALL – truck industry is recovering from degrowth Sun Edison launches solar pumps Secured NCDs from Shriram City OBO Bettermann for better lightning protection Digital retail transactions stabilise at higher level… Is Indian telecom industry heading for a monopoly? Hero Motocorp - smooth ride Auto test tracks launched at GARC Oragadam campus Applauding enterprise... CUB: towards card-less withdrawal Focus on self-certification and third party inspection An aerospace-defence cluster in Tamil Nadu… Scoot offers just Rs.13,500 to ANZ... Big-ticket investments march towards Punjab TVS Logistics – another acquisition to sharpen the business model Towards peace of mind Steel loses its sheen Curbing steel imports will hurt small business... TiE applauds innovative entrepreneurs Business Breif Economic, business and social sustainability Housing Innovation Challenge, 2015 TOP 10 CEO Compensation Flexible labour laws… Indigo stays leader with 40 per cent share ISRO's 100th mission World labour laws at a glance Chennai will soon get its World Trade Centre European crisis is a global crisis! AirAsia India infuses funds to fight out competition Four daughters and a proud father Purdue and IIT-M sign the dotted line Gem of social service... Smart controls for cooling large multi-zone spaces ... Carrefour’s quick exit TII-challenging year with flat growth More gensets and diesel engines from TAFE An American alliance in the chemical industry? Rating of states to be released soon Durga - India’s largest blast furnace; now operational Backpack laboratory Investor friendly Japan Make way for the new and dynamic railways Veritas Finance- financing the unfinanced Three more leather clusters… Placing the right shoe forward... LVB gears to become a financial supermarket When Centre visits the state Chennai Port is at last decongested! Business Briefs Changing dynamics in human resource management TN budget pragmatic and moderate on fiscal deficit Climate change may change the way businesses work... Techies trip to India Automotive Vision Plan II... Murugappa- a year of consolidation BRICS development bank Brand leaders come forward... TCS’ revenues cross Rs 100,000 crore Nothing to hide... Time to fast-pace the logistics sector Economic issues take a back seat at G20 summit Need to focus on ease of doing business... Airlines wage price war ECGC expands operations STFC raises money Connecting the unconnected Dynamic e-commerce scenario Celebration time at MS Chola Inclusive and forward moving... Adding Zest to Scooty Realising double digit growth in Tamil Nadu Downsizing spree... Creating Tamil Nadu Banana brand Indian Bank – global businesses crosses Rs 3 lakh crore... Bridging the skill deficit in pharma industry IFCI to raise NCDs upto Rs 2000 crore ALL-two launches in a row - Research needs more funding Schwing Stetter India joins hands with US-based Gomaco Holiday Inn opens in OMR Chennai A global plastic event in India Tata Steel commence operations at Kalinganagar Chola MS net crosses 100 crores Chola MS launches motor app Illicit markets a concern to growing economy Celebrating 180 years of relevance Ridley marathon to India People Flow Day- Safety Hyundai excites again Reality bytes SumInfra- corridor based development... WABCO’s second Chennai plant Waste, a gold mine Industry-well poised to invest on expansion Striking cords for 25 years… The new look- 4s Verna
Ridley marathon to India

TI Cycles, the largest producer of high-end bicycles in India, has entered the professional cycling segment in collaboration with the Ridley Bikes of Belgium. In line with the changes in western lifestyles, TI anticipates a significant demand for racing bicycles from Indian consumers. TI has signed a Brand Licensing Rights agreement with Ridley Bikes, the leader of a pro-cycling segment in Europe, for 33 years.

“The agreement is unique. The collaboration would extend to product development, design and R&D, to develop products appropriate for Indian conditions,” said L Ramkumar, Managing Director, Tube Investments of India. Arun Alagappan, President, TI Cycles of India, pointed to the growing demand of about 32 percent YoY, on the super premium bicycle segment.

Under the agreement, 11 bicycle models that are made for India in the price range of Rs 25,000 to Rs 80,000 and nine models of Belgium in the price range of Rs 63,000 to Rs 7.8 lakh would be introduced. All the models would be imported from Belgium. Ridley will carry out the design and manufacturing while TI will be responsible for sales and marketing.

Launching the models, Joachim Aerts, Chief Executive Officer, Ridley Bikes, said: "This is the first partnership for us outside Europe. Europe, Japan, North America and Canada are biggest markets for us. We felt we have to go a step beyond what we are doing now. With TI Cycles, we hope we can grow together in this partnership in India." He also announced opening an innovation center where Ridley would collaborate with about 54 companies for technology development and upgradations.

Apart from serving the domestic market, the company would also ship Ridley bicycles to neighboring Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236