Ad Here  
Blue Star plans a new plant in south IFCI to raise NCDs upto Rs 2000 crore Flexible labour laws… Economic, business and social sustainability TiE applauds innovative entrepreneurs Realising double digit growth in Tamil Nadu TII’s single largest investment at Thiruthani Four daughters and a proud father Reality bytes Economic issues take a back seat at G20 summit Business Briefs TVS Logistics – another acquisition to sharpen the business model Nigeria comes nearer Automotive Vision Plan II... Industry-well poised to invest on expansion Gem of social service... ALL to launch electric busses Dynamic e-commerce scenario Carrefour’s quick exit Well-refined – RIL’s refinery margins zoom Hyundai excites again On the ‘milky’ way CUB: towards card-less withdrawal When Centre visits the state Celebrating 180 years of relevance Adding Zest to Scooty Schwing Stetter India joins hands with US-based Gomaco TOP 10 CEO Compensation LVB gears to become a financial supermarket Backpack laboratory More gensets and diesel engines from TAFE An American alliance in the chemical industry? Holiday Inn opens in OMR Chennai Curbing steel imports will hurt small business... Business Breif Investor friendly Japan Brand leaders come forward... Bridging the skill deficit in pharma industry Big-ticket investments march towards Punjab Illicit markets a concern to growing economy Climate change may change the way businesses work... Murugappa- a year of consolidation Rating of states to be released soon An aerospace-defence cluster in Tamil Nadu… Realty sector takes a break... Three more leather clusters… Housing Innovation Challenge, 2015 AirAsia India infuses funds to fight out competition World labour laws at a glance Durga - India’s largest blast furnace; now operational Research needs more funding Towards peace of mind Placing the right shoe forward... Creating Tamil Nadu Banana brand STFC raises money Striking cords for 25 years… People Flow Day- Safety Innovation that helped Chennai port - Sun Edison launches solar pumps BRICS development bank A global plastic event in India Tata Steel commence operations at Kalinganagar Celebration time at MS Chola ECGC expands operations Inclusive and forward moving... Purdue and IIT-M sign the dotted line Ridley marathon to India OBO Bettermann for better lightning protection Connecting the unconnected Waste, a gold mine Apple maps – finding its way Nothing to hide... Chola MS launches motor app Need to focus on ease of doing business... Steel loses its sheen ISRO's 100th mission Secured NCDs from Shriram City Techies trip to India TN budget pragmatic and moderate on fiscal deficit Chennai will soon get its World Trade Centre Indian Bank – global businesses crosses Rs 3 lakh crore... Airlines wage price war Downsizing spree... Make way for the new and dynamic railways European crisis is a global crisis! Is Indian telecom industry heading for a monopoly? Chola MS net crosses 100 crores Smart controls for cooling large multi-zone spaces ... Focus on self-certification and third party inspection Applauding enterprise... Time to fast-pace the logistics sector Hero Motocorp - smooth ride ALL-two launches in a row TII-challenging year with flat growth Digital retail transactions stabilise at higher level… Scoot offers just Rs.13,500 to ANZ... ALL – truck industry is recovering from degrowth Auto test tracks launched at GARC Oragadam campus WABCO’s second Chennai plant The new look- 4s Verna Indigo stays leader with 40 per cent share Chennai Port is at last decongested! Strategy war escalates between Hero and Honda Pharma market dozes Veritas Finance- financing the unfinanced TCS’ revenues cross Rs 100,000 crore SumInfra- corridor based development... Chennai to get a roundabout Metro Changing dynamics in human resource management
Creating Tamil Nadu Banana brand

After the success of the first edition of Tamil Nadu Banana festival, CII is making it an annual affair. This year the conference moves to Coimbatore to spread awareness of creating an identity for Tamil Nadu’s banana and the scope of various by-products from this common household fruit. Supported by the Department of Agriculture, Horticulture, Agriculture Marketing, Tamil Nadu Banana Growers Federation and with the Tamil Nadu Agricultural University as the knowledge partner, the event plans to be rotated across the state year after year. “With the success of the first festival, stake holders meets were organised at Tirunelveli, Thanjavur and Erode to gather inputs and suggestions and this helped in shaping the second edition,” said B Thyagarajan, Convenor, CII TN Agriculture and Food Processing Panel and Executive Director, Blue Star Ltd. The key challenges in establishing brand banana are need for scientific pre-harvest, post-harvest management and marketing and branding. “The Theni model of growing bananas is through scientific methods and wastage is reduced. The farmer income increases by about two times,” pointed Ravichandran Purushothaman, Chairman, CII Tamil Nadu Banana Festival 2013 and President, Danfoss Industries (India). With sustained efforts, Thyagarajan assures creation of ‘Tamil Nadu Banana’ by next banana festival.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236