Ad Here  
Brand leaders come forward... Dynamic e-commerce scenario Creating Tamil Nadu Banana brand A global plastic event in India Indigo stays leader with 40 per cent share Backpack laboratory Nothing to hide... Gem of social service... TN budget pragmatic and moderate on fiscal deficit Techies trip to India Purdue and IIT-M sign the dotted line ALL-two launches in a row Hyundai excites again Rating of states to be released soon Changing dynamics in human resource management Reality bytes Well-refined – RIL’s refinery margins zoom TOP 10 CEO Compensation TII-challenging year with flat growth Chennai Port is at last decongested! Climate change may change the way businesses work... Industry-well poised to invest on expansion TiE applauds innovative entrepreneurs On the ‘milky’ way Need to focus on ease of doing business... Placing the right shoe forward... Business Briefs Illicit markets a concern to growing economy Carrefour’s quick exit Pharma market dozes Big-ticket investments march towards Punjab ALL – truck industry is recovering from degrowth Holiday Inn opens in OMR Chennai Downsizing spree... Digital retail transactions stabilise at higher level… Chola MS launches motor app Chennai to get a roundabout Metro Smart controls for cooling large multi-zone spaces ... OBO Bettermann for better lightning protection Auto test tracks launched at GARC Oragadam campus Steel loses its sheen Three more leather clusters… Realising double digit growth in Tamil Nadu Is Indian telecom industry heading for a monopoly? Secured NCDs from Shriram City Towards peace of mind Research needs more funding Inclusive and forward moving... World labour laws at a glance European crisis is a global crisis! Waste, a gold mine Business Breif Chola MS net crosses 100 crores Housing Innovation Challenge, 2015 Celebrating 180 years of relevance Blue Star plans a new plant in south Economic issues take a back seat at G20 summit Apple maps – finding its way Striking cords for 25 years… LVB gears to become a financial supermarket Economic, business and social sustainability - Focus on self-certification and third party inspection Realty sector takes a break... Schwing Stetter India joins hands with US-based Gomaco Ridley marathon to India Strategy war escalates between Hero and Honda More gensets and diesel engines from TAFE Bridging the skill deficit in pharma industry When Centre visits the state Time to fast-pace the logistics sector AirAsia India infuses funds to fight out competition Chennai will soon get its World Trade Centre STFC raises money An aerospace-defence cluster in Tamil Nadu… Airlines wage price war Four daughters and a proud father Indian Bank – global businesses crosses Rs 3 lakh crore... TII’s single largest investment at Thiruthani Sun Edison launches solar pumps Curbing steel imports will hurt small business... Adding Zest to Scooty Hero Motocorp - smooth ride Murugappa- a year of consolidation ISRO's 100th mission WABCO’s second Chennai plant ECGC expands operations Tata Steel commence operations at Kalinganagar Durga - India’s largest blast furnace; now operational Nigeria comes nearer Flexible labour laws… Automotive Vision Plan II... IFCI to raise NCDs upto Rs 2000 crore An American alliance in the chemical industry? Make way for the new and dynamic railways The new look- 4s Verna Innovation that helped Chennai port BRICS development bank Celebration time at MS Chola Scoot offers just Rs.13,500 to ANZ... Veritas Finance- financing the unfinanced TVS Logistics – another acquisition to sharpen the business model ALL to launch electric busses People Flow Day- Safety Investor friendly Japan TCS’ revenues cross Rs 100,000 crore Connecting the unconnected SumInfra- corridor based development... CUB: towards card-less withdrawal Applauding enterprise...
Airlines wage price war

With the lean period for travel approaching, airlines offer various discounts to keep seats filled. SpiceJet set the ball rolling with a flat 50 per cent off on its base fare for three days for bookings made 30 days before travel.  As soon as the announcement went on air, competitors in the industry, Indigo, Air India, GoAir and Jet Airways followed suit with similar offers. It is expected to help airlines from a dry run and fund their working capital.

SpiceJet experienced a turbulent 2013 and the Centre for Aviation (CAPA India) estimates it to post a loss anywhere between Rs 175 crore and Rs 215 crore for the quarter ended 31 December 2013. The airline industry is hit by high prices of aviation fuel, rupee’s fall and increase in ticket fares. With the lean period also nearing such offers help airlines to attract business customers, impulsive and casual passengers to fly.

Last year, SpiceJet’s Rs 2013 offer to fly anywhere in India offered 10 lakh seats to be booked within three days at an all inclusive price of Rs 2013. The roaring success of this strategy forced all industry players to slash back rates. With nail biting competition, passengers are the happy lot.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236