Ad Here  
Sun Edison launches solar pumps An aerospace-defence cluster in Tamil Nadu… Purdue and IIT-M sign the dotted line Pharma market dozes Industry-well poised to invest on expansion Chennai Port is at last decongested! Chola MS launches motor app OBO Bettermann for better lightning protection Digital retail transactions stabilise at higher level… Economic issues take a back seat at G20 summit ALL to launch electric busses A global plastic event in India BRICS development bank Innovation that helped Chennai port Chola MS net crosses 100 crores Three more leather clusters… World labour laws at a glance Strategy war escalates between Hero and Honda Inclusive and forward moving... IFCI to raise NCDs upto Rs 2000 crore Business Briefs Economic, business and social sustainability Smart controls for cooling large multi-zone spaces ... Research needs more funding Carrefour’s quick exit Applauding enterprise... CUB: towards card-less withdrawal - Placing the right shoe forward... Make way for the new and dynamic railways TN budget pragmatic and moderate on fiscal deficit More gensets and diesel engines from TAFE Apple maps – finding its way Automotive Vision Plan II... Chennai to get a roundabout Metro Housing Innovation Challenge, 2015 People Flow Day- Safety Techies trip to India Focus on self-certification and third party inspection ECGC expands operations Waste, a gold mine Airlines wage price war Gem of social service... Reality bytes Changing dynamics in human resource management Adding Zest to Scooty Steel loses its sheen Curbing steel imports will hurt small business... Murugappa- a year of consolidation Investor friendly Japan Striking cords for 25 years… SumInfra- corridor based development... ALL-two launches in a row Indigo stays leader with 40 per cent share Veritas Finance- financing the unfinanced TVS Logistics – another acquisition to sharpen the business model Holiday Inn opens in OMR Chennai Towards peace of mind STFC raises money Rating of states to be released soon Well-refined – RIL’s refinery margins zoom Illicit markets a concern to growing economy Creating Tamil Nadu Banana brand LVB gears to become a financial supermarket Chennai will soon get its World Trade Centre Realty sector takes a break... On the ‘milky’ way Celebration time at MS Chola Realising double digit growth in Tamil Nadu Business Breif The new look- 4s Verna ISRO's 100th mission Bridging the skill deficit in pharma industry TCS’ revenues cross Rs 100,000 crore Flexible labour laws… Brand leaders come forward... European crisis is a global crisis! Indian Bank – global businesses crosses Rs 3 lakh crore... TiE applauds innovative entrepreneurs Ridley marathon to India Four daughters and a proud father Secured NCDs from Shriram City Durga - India’s largest blast furnace; now operational ALL – truck industry is recovering from degrowth Climate change may change the way businesses work... Celebrating 180 years of relevance Connecting the unconnected Blue Star plans a new plant in south Auto test tracks launched at GARC Oragadam campus Schwing Stetter India joins hands with US-based Gomaco Time to fast-pace the logistics sector Nigeria comes nearer Nothing to hide... Big-ticket investments march towards Punjab Is Indian telecom industry heading for a monopoly? Downsizing spree... TII’s single largest investment at Thiruthani Need to focus on ease of doing business... An American alliance in the chemical industry? Hero Motocorp - smooth ride TII-challenging year with flat growth WABCO’s second Chennai plant Dynamic e-commerce scenario TOP 10 CEO Compensation Tata Steel commence operations at Kalinganagar When Centre visits the state Hyundai excites again Backpack laboratory Scoot offers just Rs.13,500 to ANZ... AirAsia India infuses funds to fight out competition
Airlines wage price war

With the lean period for travel approaching, airlines offer various discounts to keep seats filled. SpiceJet set the ball rolling with a flat 50 per cent off on its base fare for three days for bookings made 30 days before travel.  As soon as the announcement went on air, competitors in the industry, Indigo, Air India, GoAir and Jet Airways followed suit with similar offers. It is expected to help airlines from a dry run and fund their working capital.

SpiceJet experienced a turbulent 2013 and the Centre for Aviation (CAPA India) estimates it to post a loss anywhere between Rs 175 crore and Rs 215 crore for the quarter ended 31 December 2013. The airline industry is hit by high prices of aviation fuel, rupee’s fall and increase in ticket fares. With the lean period also nearing such offers help airlines to attract business customers, impulsive and casual passengers to fly.

Last year, SpiceJet’s Rs 2013 offer to fly anywhere in India offered 10 lakh seats to be booked within three days at an all inclusive price of Rs 2013. The roaring success of this strategy forced all industry players to slash back rates. With nail biting competition, passengers are the happy lot.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236