Ad Here  
April
May
June
July
August
September
 
 
Celebration time at MS Chola Auto test tracks launched at GARC Oragadam campus Striking cords for 25 years… CUB: towards card-less withdrawal ALL to launch electric busses Indian Bank – global businesses crosses Rs 3 lakh crore... Applauding enterprise... TVS Logistics – another acquisition to sharpen the business model Three more leather clusters… Rating of states to be released soon Secured NCDs from Shriram City Industry-well poised to invest on expansion Four daughters and a proud father Sun Edison launches solar pumps Chola MS launches motor app BRICS development bank Illicit markets a concern to growing economy More gensets and diesel engines from TAFE SumInfra- corridor based development... A global plastic event in India Steel loses its sheen Housing Innovation Challenge, 2015 Indigo stays leader with 40 per cent share Nigeria comes nearer TOP 10 CEO Compensation Investor friendly Japan Chola MS net crosses 100 crores OBO Bettermann for better lightning protection Business Breif Brand leaders come forward... Carrefour’s quick exit ALL-two launches in a row Chennai to get a roundabout Metro Focus on self-certification and third party inspection IFCI to raise NCDs upto Rs 2000 crore Towards peace of mind Connecting the unconnected ISRO's 100th mission Chennai Port is at last decongested! - Hyundai excites again Blue Star plans a new plant in south Well-refined – RIL’s refinery margins zoom Innovation that helped Chennai port Tata Steel commence operations at Kalinganagar Make way for the new and dynamic railways Nothing to hide... Automotive Vision Plan II... Pharma market dozes Hero Motocorp - smooth ride Digital retail transactions stabilise at higher level… ECGC expands operations Airlines wage price war TN budget pragmatic and moderate on fiscal deficit Economic issues take a back seat at G20 summit WABCO’s second Chennai plant Reality bytes On the ‘milky’ way Purdue and IIT-M sign the dotted line Research needs more funding European crisis is a global crisis! Scoot offers just Rs.13,500 to ANZ... Waste, a gold mine Murugappa- a year of consolidation Placing the right shoe forward... ALL – truck industry is recovering from degrowth Curbing steel imports will hurt small business... Business Briefs When Centre visits the state Realty sector takes a break... Realising double digit growth in Tamil Nadu People Flow Day- Safety The new look- 4s Verna Big-ticket investments march towards Punjab Smart controls for cooling large multi-zone spaces ... Backpack laboratory Flexible labour laws… Chennai will soon get its World Trade Centre STFC raises money An American alliance in the chemical industry? Techies trip to India Time to fast-pace the logistics sector Dynamic e-commerce scenario TII’s single largest investment at Thiruthani AirAsia India infuses funds to fight out competition Durga - India’s largest blast furnace; now operational Gem of social service... TII-challenging year with flat growth Ridley marathon to India Bridging the skill deficit in pharma industry Is Indian telecom industry heading for a monopoly? An aerospace-defence cluster in Tamil Nadu… TCS’ revenues cross Rs 100,000 crore TiE applauds innovative entrepreneurs Holiday Inn opens in OMR Chennai LVB gears to become a financial supermarket Celebrating 180 years of relevance Schwing Stetter India joins hands with US-based Gomaco Creating Tamil Nadu Banana brand Adding Zest to Scooty Strategy war escalates between Hero and Honda Downsizing spree... Veritas Finance- financing the unfinanced Need to focus on ease of doing business... Inclusive and forward moving... Apple maps – finding its way World labour laws at a glance Economic, business and social sustainability Changing dynamics in human resource management Climate change may change the way businesses work...
 
Brand leaders come forward...

Seven decades old Blue Star and 30 years old Eureka Forbes, leaders in air conditioning and water purification industries respectively, have joined hands to provide the first in market, storage water coolers with aquaguard purifiers. The first of its kind product will be targeted at hotels, restaurants, educational institutions and other commercial establishments. Pure drinking water is a necessity and this tie up ensures stored cool  water which would be dispensed with purification even at the water filling end. “We plan to manufacture this cooler at Blue Star’s Himachal Pradesh plant and later it would be shipped out to Eureka Forbes plant to fit in the aquaguard,” said B Thiagarajan, Executive Director & President – AC&R Products Business. The water cooler is priced between Rs 66,000 and Rs 88,000 and the pay back period is short.

As part of the CSR, Blue Star plans to offer these to the Indian Railways to ensure dispensing  and pure water to travellers.

The market at present has no competition. It is estimated to be Rs 90 crore in FY15 and is expected to grow with more and more consumers shifting to in-built purification to around 30,000 units in FY18 with a total expected market value of about Rs 300 crore.

The partnership plans to export in one year to SAARC and Middle East countries.

A V Suresh, President – International Operations, CEO – Forbes Professional, Eureka Forbes, pointed to the company’s diversification to satisfy company’s needs.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com