Ad Here  
World labour laws at a glance Climate change may change the way businesses work... The new look- 4s Verna Chennai Port is at last decongested! Realising double digit growth in Tamil Nadu Time to fast-pace the logistics sector ISRO's 100th mission Veritas Finance- financing the unfinanced TN budget pragmatic and moderate on fiscal deficit TVS Logistics – another acquisition to sharpen the business model Downsizing spree... Ridley marathon to India - Celebrating 180 years of relevance Flexible labour laws… Purdue and IIT-M sign the dotted line Reality bytes Adding Zest to Scooty Schwing Stetter India joins hands with US-based Gomaco Business Briefs ALL to launch electric busses AirAsia India infuses funds to fight out competition Business Breif ALL-two launches in a row Changing dynamics in human resource management European crisis is a global crisis! Indian Bank – global businesses crosses Rs 3 lakh crore... Techies trip to India Innovation that helped Chennai port Murugappa- a year of consolidation Digital retail transactions stabilise at higher level… Hero Motocorp - smooth ride Bridging the skill deficit in pharma industry Make way for the new and dynamic railways TII’s single largest investment at Thiruthani Industry-well poised to invest on expansion Economic, business and social sustainability Three more leather clusters… Apple maps – finding its way Need to focus on ease of doing business... Scoot offers just Rs.13,500 to ANZ... Well-refined – RIL’s refinery margins zoom Chola MS net crosses 100 crores Smart controls for cooling large multi-zone spaces ... LVB gears to become a financial supermarket Pharma market dozes ALL – truck industry is recovering from degrowth An American alliance in the chemical industry? CUB: towards card-less withdrawal People Flow Day- Safety Blue Star plans a new plant in south Towards peace of mind STFC raises money Four daughters and a proud father SumInfra- corridor based development... Housing Innovation Challenge, 2015 BRICS development bank Tata Steel commence operations at Kalinganagar Is Indian telecom industry heading for a monopoly? TOP 10 CEO Compensation Creating Tamil Nadu Banana brand Investor friendly Japan Nigeria comes nearer Chennai will soon get its World Trade Centre Nothing to hide... Hyundai excites again Dynamic e-commerce scenario Big-ticket investments march towards Punjab Automotive Vision Plan II... Steel loses its sheen Waste, a gold mine Placing the right shoe forward... Auto test tracks launched at GARC Oragadam campus ECGC expands operations Research needs more funding When Centre visits the state More gensets and diesel engines from TAFE TII-challenging year with flat growth WABCO’s second Chennai plant Sun Edison launches solar pumps Rating of states to be released soon Illicit markets a concern to growing economy OBO Bettermann for better lightning protection IFCI to raise NCDs upto Rs 2000 crore Striking cords for 25 years… Connecting the unconnected Airlines wage price war Focus on self-certification and third party inspection Curbing steel imports will hurt small business... Holiday Inn opens in OMR Chennai TCS’ revenues cross Rs 100,000 crore Carrefour’s quick exit Applauding enterprise... Secured NCDs from Shriram City Durga - India’s largest blast furnace; now operational Chennai to get a roundabout Metro Chola MS launches motor app Gem of social service... Indigo stays leader with 40 per cent share Celebration time at MS Chola Economic issues take a back seat at G20 summit On the ‘milky’ way Strategy war escalates between Hero and Honda TiE applauds innovative entrepreneurs Inclusive and forward moving... An aerospace-defence cluster in Tamil Nadu… Realty sector takes a break... A global plastic event in India Backpack laboratory Brand leaders come forward...
Brand leaders come forward...

Seven decades old Blue Star and 30 years old Eureka Forbes, leaders in air conditioning and water purification industries respectively, have joined hands to provide the first in market, storage water coolers with aquaguard purifiers. The first of its kind product will be targeted at hotels, restaurants, educational institutions and other commercial establishments. Pure drinking water is a necessity and this tie up ensures stored cool  water which would be dispensed with purification even at the water filling end. “We plan to manufacture this cooler at Blue Star’s Himachal Pradesh plant and later it would be shipped out to Eureka Forbes plant to fit in the aquaguard,” said B Thiagarajan, Executive Director & President – AC&R Products Business. The water cooler is priced between Rs 66,000 and Rs 88,000 and the pay back period is short.

As part of the CSR, Blue Star plans to offer these to the Indian Railways to ensure dispensing  and pure water to travellers.

The market at present has no competition. It is estimated to be Rs 90 crore in FY15 and is expected to grow with more and more consumers shifting to in-built purification to around 30,000 units in FY18 with a total expected market value of about Rs 300 crore.

The partnership plans to export in one year to SAARC and Middle East countries.

A V Suresh, President – International Operations, CEO – Forbes Professional, Eureka Forbes, pointed to the company’s diversification to satisfy company’s needs.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236