Ad Here  
January
February
March
April
May
June
 
 
Pocket Therapist finds mention in Forbes I know nothing else but cinema... State VAT leads to inflation: a study Frontier Mediville attracts Japanese investments Chennai Metro looking for revival Safe Trac-keeps track on your safety City Corner Sathyabhamasat propels ahead Ennore Port excels Bewailing monsoons the new fad Medical miracle! Star studded city Green energy, not really green? Talk your way and land in a job North Chennai booms The sweet killer A sweet marketing splash by Pattappas This dabba has a cure for all your ailments Thrills for the holiday season Overflowing garbage A praiseworthy peer recognition Hey Chitti! please take my order Hawker’s paradise gets a permanent place Paranjoy on crony capitalism City Corner - Chennai The curious case of Evgenii Berdnikov Self-sufficiency in dredging... Arnold visits Chennai Chennai Silks in flames A skinny affair Doing business is not so easy in Chennai Chevrolet Sail U-VA Launched Know the start-ups in the city Chennai gets its Imax Book your water tanker A feast for book worms Chennai teachers rank low Million landmark and Rs. 200 crore influx by Yamaha It is not only your noodle... It’s so cool! India’s first online-only bicycle brand Indian of the Year Missing, but not missing the top spot A new technique to treat dry sewage 60 years of cultural and economic ties Tamil Nadu Premier League launched Water wars begin Technology handshakes with sanitation City Corner-June How to roast 45 human beings alive Metro chugs the green way Perplexing communications Outlays and outcome – the long gap Technologists to rescue When Marina became the Tahrir Square Reality Check When Chennai became Venice Meters return to the metro When the crowd will miss the roar Boozing and driving Water woes Google street view’s India competitor Nilam threatens the city Chennai to Bengaluru as quick as pizza delivery Yamaha in the news Working space for women by woman Keep in touch, anytime anywhere Online approval of layout plans Mexico opens Consulate in Chennai Murugappas-focus on consolidation Need for an integrated approach to medicine Chennai, the noisiest city Metro chugs through the city City Corner Engineering colleges lose lustre The auto gets a remake Building highs and lows Coimbatore backs up for Chennai Tambaram tracks…. Prithika Yashini takes charge... Chennaites lose 7 crore to debit card frauds K7’s Entrepreneurial Odyssey From trash land to tourist spot The worst is yet to come Cricket comes calling to Chennai Read before you buy... Chennai airport to become solar-powered Aviation sector to grow three times... Yes, you are safe! Metro mania Two friends trigger a change Education a cause of concern Black outs will be knocked out Chennai soon to get an Aerospace Park Kollywood’s Mahabharatha Realty bytes An industry institution link… Colourful welcome at the Saidapet station The sweet tooth of the city He made Ranganathan Street so crowded... Vanakkam Chennaiyin FC The 20-year itch of Hindujas ends The sunshine and the shadow side of this digital era CMRL takes off till airport The underground don zips through International conference on saving energy, environment Force Motors’ two new SUVs Indian media-operators of democracy Planning the right energy Maruti Suzuki wins NIQR award Raj Bhavan opened the gates for public Must visit of 2014 Car-free Bessy India’s first 3D Museum A budget that butted into deficit TTV stumps all Presto! Bravo! Is Chennai now the accident capital? Apollo targets a third of CV tyre market SGRI – a global research centre for building materials 377 yet young
 
Read before you buy...

Sugar-free, fiber-rich, honey-dipped, light, traditional, genuine… These are just some adjectives that our tempting teatime partners, biscuits, use to describe themselves. A turn around to the back of the packet reveals the ingredient details and how true the claims are. The Marie light biscuit claims to add 56 calories when 2 biscuits are munched!

    CONCERT, a public charitable trust, under the lead of G Santhanarajan (GS), Director, Concert Trust, have tested 34 biscuit varieties categorised in six groups from 5 states on the basis of health and safety, quality and packaging and labeling. The categories are - marie, arrowroot, salt, milk, cream and bakery biscuits. In marie biscuits, Sunfeast marie light scored 82.58 per cent, in arrow biscuit category Britannia nutri choice scored 83.06 per cent, in cream biscuits Complan cream biscuit scored 79.38 per cent followed by Britannia bourbon-the original which scored 76.66 per cent. In the salt category Britannia time pass scored 76.66 per cent and in milk biscuits Parle-Milk Shakti scored 78.26 per cent. GS requested consumers to become aware before purchasing products and question on various aspects. He pointed to instances of milk solids like Complan, Horlicks which claimed to increase height and weight. When questioned about the scientific proofs, the companies could not prove it and eventually the advertisements were removed.

    He stressed on consumers to become more knowledgeable and question such unproven claims for the betterment of society at large. A similar comparative test was also done for pickles.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com