Ad Here  
Ennore Port excels Technology handshakes with sanitation Must visit of 2014 Nilam threatens the city Arnold visits Chennai City Corner Talk your way and land in a job 377 yet young Metro chugs the green way Medical miracle! Water wars begin The 20-year itch of Hindujas ends Prithika Yashini takes charge... It is not only your noodle... Mexico opens Consulate in Chennai SGRI – a global research centre for building materials Black outs will be knocked out India’s first 3D Museum Bewailing monsoons the new fad Need for an integrated approach to medicine Chevrolet Sail U-VA Launched Million landmark and Rs. 200 crore influx by Yamaha Chennai teachers rank low Education a cause of concern Yes, you are safe! When the crowd will miss the roar Working space for women by woman When Marina became the Tahrir Square Frontier Mediville attracts Japanese investments Boozing and driving The underground don zips through Chennaites lose 7 crore to debit card frauds Google street view’s India competitor Realty bytes Chennai Metro looking for revival The sweet tooth of the city Online approval of layout plans Missing, but not missing the top spot Hawker’s paradise gets a permanent place Apollo targets a third of CV tyre market A skinny affair A new technique to treat dry sewage An industry institution link… Two friends trigger a change A sweet marketing splash by Pattappas Sathyabhamasat propels ahead Presto! Bravo! North Chennai booms TTV stumps all Vanakkam Chennaiyin FC Self-sufficiency in dredging... The sunshine and the shadow side of this digital era Reality Check State VAT leads to inflation: a study Is Chennai now the accident capital? Water woes Yamaha in the news Tamil Nadu Premier League launched Raj Bhavan opened the gates for public Paranjoy on crony capitalism Metro chugs through the city A feast for book worms A praiseworthy peer recognition Aviation sector to grow three times... Star studded city Building highs and lows CMRL takes off till airport Book your water tanker Colourful welcome at the Saidapet station This dabba has a cure for all your ailments Indian of the Year Pocket Therapist finds mention in Forbes Doing business is not so easy in Chennai International conference on saving energy, environment Chennai to Bengaluru as quick as pizza delivery 60 years of cultural and economic ties The sweet killer Cricket comes calling to Chennai Chennai Silks in flames K7’s Entrepreneurial Odyssey City Corner-June I know nothing else but cinema... Know the start-ups in the city He made Ranganathan Street so crowded... Perplexing communications The worst is yet to come When Chennai became Venice A budget that butted into deficit Engineering colleges lose lustre Keep in touch, anytime anywhere Overflowing garbage Tambaram tracks…. Murugappas-focus on consolidation Outlays and outcome – the long gap It’s so cool! Hey Chitti! please take my order Green energy, not really green? How to roast 45 human beings alive Force Motors’ two new SUVs Coimbatore backs up for Chennai Car-free Bessy Indian media-operators of democracy Thrills for the holiday season Technologists to rescue The auto gets a remake City Corner Chennai soon to get an Aerospace Park Meters return to the metro Maruti Suzuki wins NIQR award Chennai airport to become solar-powered Kollywood’s Mahabharatha Read before you buy... City Corner - Chennai From trash land to tourist spot The curious case of Evgenii Berdnikov Safe Trac-keeps track on your safety Planning the right energy Chennai gets its Imax Chennai, the noisiest city India’s first online-only bicycle brand Metro mania
The auto gets a remake

The metro is famous for the scorching sun and its bright yellow autos. Providing the necessary connectivity across the city, autos are an integral part of our daily life. Haggling with the driver on the fare and being taken through the longest routes have been nightmares that make call taxis cheaper than the auto. After call taxis entered and made a level play in the taxi market, several youngsters have set shops to revolutionize an auto ride.

The city has several auto startups that bridge the gap between the commuter and auto driver. These companies bring the auto to your doorstep. It helps the commuters with route information and fare. Avoiding free runs in search of passengers benefit the auto drivers.

The auto initiatives include Namma Auto, Bookmycallauto, SMS Auto, Auto Raja and Makkal Auto.

Though Namma Auto and Bookmycallauto started early they could not keep up with the demand. Auto Raja and Makkal Auto have improvised their strategy and also their fleet size and have kept up the competition. For instance, Makkal Auto sports an advanced look. Instead of a meter Makkal Auto features a tablet which displays driver details, route and fare information. A panic button on the tablet immediately switches on the video camera, which captures all the movements in the auto and also an alert is sent to the police control room with the current details of the auto and its driver. Makkal Auto also has a ladies fleet. It trains ladies from poorer sections to drive autos and gives them an opportunity to earn a living. Although these initiatives bring a refreshing twist to tackle the much touted auto terrorism, they constitute only 5 per cent of all the autos. With such new initiatives one hopes  the auto rickshaw market will also become competitive and more commuter-friendly.


Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236