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Chevrolet Sail U-VA Launched Perplexing communications Google street view’s India competitor Tamil Nadu Premier League launched The curious case of Evgenii Berdnikov Read before you buy... Nilam threatens the city This dabba has a cure for all your ailments Boozing and driving Engineering colleges lose lustre City Corner Book your water tanker North Chennai booms Metro mania The sweet killer Prithika Yashini takes charge... Sathyabhamasat propels ahead I know nothing else but cinema... From trash land to tourist spot TTV stumps all Indian media-operators of democracy Medical miracle! Hawker’s paradise gets a permanent place Chennai Silks in flames International conference on saving energy, environment Yamaha in the news Two friends trigger a change Force Motors’ two new SUVs Tambaram tracks…. When the crowd will miss the roar Ennore Port excels A new technique to treat dry sewage Online approval of layout plans Hey Chitti! please take my order When Chennai became Venice Car-free Bessy A praiseworthy peer recognition Black outs will be knocked out A budget that butted into deficit Vanakkam Chennaiyin FC When Marina became the Tahrir Square Safe Trac-keeps track on your safety 60 years of cultural and economic ties City Corner-June Paranjoy on crony capitalism An industry institution link… Realty bytes Pocket Therapist finds mention in Forbes Is Chennai now the accident capital? Thrills for the holiday season Indian of the Year State VAT leads to inflation: a study Reality Check Talk your way and land in a job It’s so cool! CMRL takes off till airport Metro chugs through the city Need for an integrated approach to medicine Self-sufficiency in dredging... K7’s Entrepreneurial Odyssey India’s first online-only bicycle brand Chennai soon to get an Aerospace Park Must visit of 2014 Meters return to the metro Coimbatore backs up for Chennai SGRI – a global research centre for building materials Missing, but not missing the top spot Working space for women by woman Murugappas-focus on consolidation Building highs and lows Million landmark and Rs. 200 crore influx by Yamaha Cricket comes calling to Chennai Education a cause of concern Presto! Bravo! Know the start-ups in the city Aviation sector to grow three times... Green energy, not really green? Chennai airport to become solar-powered Outlays and outcome – the long gap The worst is yet to come Chennai, the noisiest city Planning the right energy The sweet tooth of the city India’s first 3D Museum City Corner - Chennai The underground don zips through Overflowing garbage Bewailing monsoons the new fad A feast for book worms It is not only your noodle... Metro chugs the green way Star studded city 377 yet young A sweet marketing splash by Pattappas Yes, you are safe! How to roast 45 human beings alive Apollo targets a third of CV tyre market Chennai gets its Imax Arnold visits Chennai Keep in touch, anytime anywhere Colourful welcome at the Saidapet station Doing business is not so easy in Chennai Kollywood’s Mahabharatha Frontier Mediville attracts Japanese investments Water woes Maruti Suzuki wins NIQR award The auto gets a remake The sunshine and the shadow side of this digital era City Corner Raj Bhavan opened the gates for public He made Ranganathan Street so crowded... Chennai teachers rank low Chennai to Bengaluru as quick as pizza delivery Technology handshakes with sanitation A skinny affair Technologists to rescue Mexico opens Consulate in Chennai Chennai Metro looking for revival The 20-year itch of Hindujas ends Chennaites lose 7 crore to debit card frauds Water wars begin
 
The auto gets a remake

The metro is famous for the scorching sun and its bright yellow autos. Providing the necessary connectivity across the city, autos are an integral part of our daily life. Haggling with the driver on the fare and being taken through the longest routes have been nightmares that make call taxis cheaper than the auto. After call taxis entered and made a level play in the taxi market, several youngsters have set shops to revolutionize an auto ride.

The city has several auto startups that bridge the gap between the commuter and auto driver. These companies bring the auto to your doorstep. It helps the commuters with route information and fare. Avoiding free runs in search of passengers benefit the auto drivers.

The auto initiatives include Namma Auto, Bookmycallauto, SMS Auto, Auto Raja and Makkal Auto.

Though Namma Auto and Bookmycallauto started early they could not keep up with the demand. Auto Raja and Makkal Auto have improvised their strategy and also their fleet size and have kept up the competition. For instance, Makkal Auto sports an advanced look. Instead of a meter Makkal Auto features a tablet which displays driver details, route and fare information. A panic button on the tablet immediately switches on the video camera, which captures all the movements in the auto and also an alert is sent to the police control room with the current details of the auto and its driver. Makkal Auto also has a ladies fleet. It trains ladies from poorer sections to drive autos and gives them an opportunity to earn a living. Although these initiatives bring a refreshing twist to tackle the much touted auto terrorism, they constitute only 5 per cent of all the autos. With such new initiatives one hopes  the auto rickshaw market will also become competitive and more commuter-friendly.

 

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