Ad Here  
A sweet marketing splash by Pattappas Chennai Metro looking for revival I know nothing else but cinema... Need for an integrated approach to medicine A praiseworthy peer recognition Raj Bhavan opened the gates for public From trash land to tourist spot TTV stumps all The curious case of Evgenii Berdnikov Tambaram tracks…. Outlays and outcome – the long gap Thrills for the holiday season Yes, you are safe! Chennai teachers rank low The sweet tooth of the city He made Ranganathan Street so crowded... Black outs will be knocked out City Corner Apollo targets a third of CV tyre market Two friends trigger a change Murugappas-focus on consolidation Planning the right energy Water woes India’s first online-only bicycle brand Nilam threatens the city When Marina became the Tahrir Square Must visit of 2014 Education a cause of concern Ennore Port excels Indian media-operators of democracy Yamaha in the news 60 years of cultural and economic ties The sunshine and the shadow side of this digital era Talk your way and land in a job Doing business is not so easy in Chennai When Chennai became Venice Metro mania Kollywood’s Mahabharatha Car-free Bessy The 20-year itch of Hindujas ends State VAT leads to inflation: a study CMRL takes off till airport Coimbatore backs up for Chennai Read before you buy... Technologists to rescue Chennai airport to become solar-powered The worst is yet to come Pocket Therapist finds mention in Forbes Chennai to Bengaluru as quick as pizza delivery International conference on saving energy, environment A feast for book worms Chennai soon to get an Aerospace Park Chennaites lose 7 crore to debit card frauds Technology handshakes with sanitation City Corner - Chennai It’s so cool! Engineering colleges lose lustre Google street view’s India competitor The sweet killer Water wars begin Missing, but not missing the top spot Sathyabhamasat propels ahead Star studded city A new technique to treat dry sewage North Chennai booms Self-sufficiency in dredging... Chennai, the noisiest city Hey Chitti! please take my order Maruti Suzuki wins NIQR award Tamil Nadu Premier League launched Book your water tanker Chennai Silks in flames Vanakkam Chennaiyin FC Presto! Bravo! Hawker’s paradise gets a permanent place Metro chugs through the city Aviation sector to grow three times... India’s first 3D Museum Chennai gets its Imax When the crowd will miss the roar A skinny affair Building highs and lows Indian of the Year Perplexing communications This dabba has a cure for all your ailments City Corner-June Prithika Yashini takes charge... It is not only your noodle... Working space for women by woman City Corner Boozing and driving Reality Check Is Chennai now the accident capital? A budget that butted into deficit The auto gets a remake Overflowing garbage Realty bytes Force Motors’ two new SUVs Arnold visits Chennai Bewailing monsoons the new fad Chevrolet Sail U-VA Launched The underground don zips through Medical miracle! Safe Trac-keeps track on your safety Colourful welcome at the Saidapet station Metro chugs the green way Keep in touch, anytime anywhere Know the start-ups in the city Million landmark and Rs. 200 crore influx by Yamaha Frontier Mediville attracts Japanese investments K7’s Entrepreneurial Odyssey Paranjoy on crony capitalism Cricket comes calling to Chennai Meters return to the metro 377 yet young Mexico opens Consulate in Chennai SGRI – a global research centre for building materials An industry institution link… Green energy, not really green? Online approval of layout plans How to roast 45 human beings alive
He made Ranganathan Street so crowded...
On 3 September 2015, one of the founding partners of Saravana Stores, Yogarathinam, passed away. With his brothers Selvarathinam and Rajarathinam, he made rich contribution to T. Nagar’s evolution as a famous retail hub.

Saravana Stores, with four decades of leadership in retail business, is among the largest family-owned enterprises in Tamil Nadu.

Founded by Selvarathinam in 1970 and later partnered by his two brothers Yogarathinam and Rajarathinam, it started as a vessels store that later ventured into other verticals. The Rathinams hail from the Panicka Nadar Kudiarrappu village in Tuticorin District. Traditionally, their family was into agriculture and rice mill business.  

In 1977, the brothers started the Saravana Stores. The then peaceful residential Ranganathan Street became a busy shopping destination. The unique selling point of Saravana Stores is offering things at low prices -  the Walmart way. This attracted customers not only in Chennai, but also all over Tamil Nadu to throng Saravana Stores.

Today the business is diversified into retail segments like vessels, textiles, jewellery, ice cream... The Saravana Stores Thanga Nagai Maaligai (jewellery outlet) is also flocked by thousands day after day as the making charges and stone charges are cheaper compared to other jewellery stores. In 2004, Saravana Stores Enterprises unveiled its ice cream brand Jamaai. A 10,000-litre per day ice cream production unit has been setup that is geared to expand to 30,000 litres per day soon.

The stores receive over 20,000 customers per day and peaks during festive seasons.

After the demise of the founder Selvarathinam, Saravana Arul (Son of Selvarathinam) split from the group and started Saravana Selvarathinam Stores, which has also ventured into sales of textiles, utensils, accessories, vegetables and a lot more. Today it functions as a separate entity with two large stores in T Nagar alone. In the meantime, the Saravana Stores managed by Rajarathinam, has stores in Purasawalkam, Chrompet, Panagal Park and Ranganathan Street. It is expanding to other cities.

With a turnover in excess of Rs 2500 crore, Saravana Stores is one of the successful retail ventures in the country. The Stores employs over 9000 people, mostly picked from the nearby native villages of the founder.

Rajarathinam is currently the managing director of the diversified retail business. Sons of Yogarathinam- Shanmugadurai, Pondurai and Aruldurai- are working hard to expand the business by the day.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236