Ad Here  
Chennai to Bengaluru as quick as pizza delivery Need for an integrated approach to medicine Colourful welcome at the Saidapet station Cricket comes calling to Chennai Raj Bhavan opened the gates for public Chennaites lose 7 crore to debit card frauds Building highs and lows Presto! Bravo! Education a cause of concern Doing business is not so easy in Chennai Indian media-operators of democracy TTV stumps all Boozing and driving India’s first 3D Museum Engineering colleges lose lustre An industry institution link… The worst is yet to come How to roast 45 human beings alive Online approval of layout plans City Corner The auto gets a remake Read before you buy... Black outs will be knocked out Water woes Chennai Silks in flames Paranjoy on crony capitalism Vanakkam Chennaiyin FC Reality Check Missing, but not missing the top spot Hawker’s paradise gets a permanent place Chennai airport to become solar-powered Technology handshakes with sanitation International conference on saving energy, environment Medical miracle! Mexico opens Consulate in Chennai Maruti Suzuki wins NIQR award Bewailing monsoons the new fad When Chennai became Venice Chennai, the noisiest city Water wars begin State VAT leads to inflation: a study The 20-year itch of Hindujas ends Metro chugs the green way City Corner Keep in touch, anytime anywhere Must visit of 2014 Tamil Nadu Premier League launched It’s so cool! SGRI – a global research centre for building materials CMRL takes off till airport Metro mania City Corner-June A praiseworthy peer recognition 377 yet young Planning the right energy Google street view’s India competitor Pocket Therapist finds mention in Forbes Chennai Metro looking for revival Meters return to the metro K7’s Entrepreneurial Odyssey The sunshine and the shadow side of this digital era Yamaha in the news When the crowd will miss the roar Metro chugs through the city Million landmark and Rs. 200 crore influx by Yamaha Yes, you are safe! Star studded city Kollywood’s Mahabharatha A budget that butted into deficit I know nothing else but cinema... North Chennai booms A new technique to treat dry sewage From trash land to tourist spot Green energy, not really green? Coimbatore backs up for Chennai This dabba has a cure for all your ailments Car-free Bessy Chevrolet Sail U-VA Launched Perplexing communications Two friends trigger a change Know the start-ups in the city Prithika Yashini takes charge... Technologists to rescue Force Motors’ two new SUVs Outlays and outcome – the long gap The underground don zips through A sweet marketing splash by Pattappas Aviation sector to grow three times... Talk your way and land in a job Arnold visits Chennai Apollo targets a third of CV tyre market Nilam threatens the city Ennore Port excels When Marina became the Tahrir Square Realty bytes The curious case of Evgenii Berdnikov Book your water tanker Sathyabhamasat propels ahead Working space for women by woman Thrills for the holiday season India’s first online-only bicycle brand Murugappas-focus on consolidation 60 years of cultural and economic ties City Corner - Chennai Indian of the Year A skinny affair Chennai teachers rank low Frontier Mediville attracts Japanese investments Safe Trac-keeps track on your safety Chennai gets its Imax Overflowing garbage Is Chennai now the accident capital? A feast for book worms He made Ranganathan Street so crowded... Self-sufficiency in dredging... Chennai soon to get an Aerospace Park The sweet tooth of the city The sweet killer Tambaram tracks…. It is not only your noodle... Hey Chitti! please take my order
He made Ranganathan Street so crowded...
On 3 September 2015, one of the founding partners of Saravana Stores, Yogarathinam, passed away. With his brothers Selvarathinam and Rajarathinam, he made rich contribution to T. Nagar’s evolution as a famous retail hub.

Saravana Stores, with four decades of leadership in retail business, is among the largest family-owned enterprises in Tamil Nadu.

Founded by Selvarathinam in 1970 and later partnered by his two brothers Yogarathinam and Rajarathinam, it started as a vessels store that later ventured into other verticals. The Rathinams hail from the Panicka Nadar Kudiarrappu village in Tuticorin District. Traditionally, their family was into agriculture and rice mill business.  

In 1977, the brothers started the Saravana Stores. The then peaceful residential Ranganathan Street became a busy shopping destination. The unique selling point of Saravana Stores is offering things at low prices -  the Walmart way. This attracted customers not only in Chennai, but also all over Tamil Nadu to throng Saravana Stores.

Today the business is diversified into retail segments like vessels, textiles, jewellery, ice cream... The Saravana Stores Thanga Nagai Maaligai (jewellery outlet) is also flocked by thousands day after day as the making charges and stone charges are cheaper compared to other jewellery stores. In 2004, Saravana Stores Enterprises unveiled its ice cream brand Jamaai. A 10,000-litre per day ice cream production unit has been setup that is geared to expand to 30,000 litres per day soon.

The stores receive over 20,000 customers per day and peaks during festive seasons.

After the demise of the founder Selvarathinam, Saravana Arul (Son of Selvarathinam) split from the group and started Saravana Selvarathinam Stores, which has also ventured into sales of textiles, utensils, accessories, vegetables and a lot more. Today it functions as a separate entity with two large stores in T Nagar alone. In the meantime, the Saravana Stores managed by Rajarathinam, has stores in Purasawalkam, Chrompet, Panagal Park and Ranganathan Street. It is expanding to other cities.

With a turnover in excess of Rs 2500 crore, Saravana Stores is one of the successful retail ventures in the country. The Stores employs over 9000 people, mostly picked from the nearby native villages of the founder.

Rajarathinam is currently the managing director of the diversified retail business. Sons of Yogarathinam- Shanmugadurai, Pondurai and Aruldurai- are working hard to expand the business by the day.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236