Ad Here  
April
May
June
July
August
September
 
 
Water woes City Corner Bewailing monsoons the new fad Missing, but not missing the top spot The sunshine and the shadow side of this digital era Overflowing garbage Frontier Mediville attracts Japanese investments Talk your way and land in a job It’s so cool! CMRL takes off till airport A feast for book worms Star studded city Raj Bhavan opened the gates for public He made Ranganathan Street so crowded... City Corner Mexico opens Consulate in Chennai Boozing and driving The sweet killer SGRI – a global research centre for building materials How to roast 45 human beings alive North Chennai booms Chevrolet Sail U-VA Launched The worst is yet to come Pocket Therapist finds mention in Forbes Car-free Bessy Google street view’s India competitor Meters return to the metro The 20-year itch of Hindujas ends 60 years of cultural and economic ties A skinny affair Hawker’s paradise gets a permanent place A new technique to treat dry sewage Million landmark and Rs. 200 crore influx by Yamaha Chennai soon to get an Aerospace Park Indian of the Year Prithika Yashini takes charge... Engineering colleges lose lustre Chennaites lose 7 crore to debit card frauds Is Chennai now the accident capital? Nilam threatens the city Cricket comes calling to Chennai Chennai gets its Imax Doing business is not so easy in Chennai Planning the right energy City Corner-June Tambaram tracks…. Online approval of layout plans It is not only your noodle... Green energy, not really green? Hey Chitti! please take my order Self-sufficiency in dredging... Thrills for the holiday season Metro chugs the green way 377 yet young Tamil Nadu Premier League launched Working space for women by woman K7’s Entrepreneurial Odyssey Need for an integrated approach to medicine International conference on saving energy, environment The auto gets a remake TTV stumps all An industry institution link… Presto! Bravo! Technologists to rescue Two friends trigger a change India’s first online-only bicycle brand Indian media-operators of democracy Chennai teachers rank low Sathyabhamasat propels ahead This dabba has a cure for all your ailments The underground don zips through India’s first 3D Museum Chennai Silks in flames Safe Trac-keeps track on your safety Must visit of 2014 A sweet marketing splash by Pattappas Paranjoy on crony capitalism The sweet tooth of the city Yes, you are safe! Know the start-ups in the city Medical miracle! Technology handshakes with sanitation Education a cause of concern When the crowd will miss the roar Yamaha in the news State VAT leads to inflation: a study Black outs will be knocked out Kollywood’s Mahabharatha Perplexing communications The curious case of Evgenii Berdnikov Building highs and lows Realty bytes Outlays and outcome – the long gap Read before you buy... When Marina became the Tahrir Square Book your water tanker Keep in touch, anytime anywhere Aviation sector to grow three times... Reality Check Chennai, the noisiest city City Corner - Chennai Arnold visits Chennai When Chennai became Venice Chennai airport to become solar-powered Chennai Metro looking for revival Colourful welcome at the Saidapet station From trash land to tourist spot A praiseworthy peer recognition A budget that butted into deficit Coimbatore backs up for Chennai Maruti Suzuki wins NIQR award Apollo targets a third of CV tyre market Murugappas-focus on consolidation Water wars begin Chennai to Bengaluru as quick as pizza delivery Ennore Port excels Vanakkam Chennaiyin FC Metro mania Metro chugs through the city I know nothing else but cinema... Force Motors’ two new SUVs
 
He made Ranganathan Street so crowded...
On 3 September 2015, one of the founding partners of Saravana Stores, Yogarathinam, passed away. With his brothers Selvarathinam and Rajarathinam, he made rich contribution to T. Nagar’s evolution as a famous retail hub.

Saravana Stores, with four decades of leadership in retail business, is among the largest family-owned enterprises in Tamil Nadu.

Founded by Selvarathinam in 1970 and later partnered by his two brothers Yogarathinam and Rajarathinam, it started as a vessels store that later ventured into other verticals. The Rathinams hail from the Panicka Nadar Kudiarrappu village in Tuticorin District. Traditionally, their family was into agriculture and rice mill business.  

In 1977, the brothers started the Saravana Stores. The then peaceful residential Ranganathan Street became a busy shopping destination. The unique selling point of Saravana Stores is offering things at low prices -  the Walmart way. This attracted customers not only in Chennai, but also all over Tamil Nadu to throng Saravana Stores.

Today the business is diversified into retail segments like vessels, textiles, jewellery, ice cream... The Saravana Stores Thanga Nagai Maaligai (jewellery outlet) is also flocked by thousands day after day as the making charges and stone charges are cheaper compared to other jewellery stores. In 2004, Saravana Stores Enterprises unveiled its ice cream brand Jamaai. A 10,000-litre per day ice cream production unit has been setup that is geared to expand to 30,000 litres per day soon.

The stores receive over 20,000 customers per day and peaks during festive seasons.

After the demise of the founder Selvarathinam, Saravana Arul (Son of Selvarathinam) split from the group and started Saravana Selvarathinam Stores, which has also ventured into sales of textiles, utensils, accessories, vegetables and a lot more. Today it functions as a separate entity with two large stores in T Nagar alone. In the meantime, the Saravana Stores managed by Rajarathinam, has stores in Purasawalkam, Chrompet, Panagal Park and Ranganathan Street. It is expanding to other cities.

With a turnover in excess of Rs 2500 crore, Saravana Stores is one of the successful retail ventures in the country. The Stores employs over 9000 people, mostly picked from the nearby native villages of the founder.

Rajarathinam is currently the managing director of the diversified retail business. Sons of Yogarathinam- Shanmugadurai, Pondurai and Aruldurai- are working hard to expand the business by the day.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com