Ad Here  
October
November
December
January
February
March
 
 
The curious case of Evgenii Berdnikov Education a cause of concern Maruti Suzuki wins NIQR award Meters return to the metro India’s first online-only bicycle brand Colourful welcome at the Saidapet station Arnold visits Chennai An industry institution link… Outlays and outcome – the long gap Apollo targets a third of CV tyre market Frontier Mediville attracts Japanese investments Tambaram tracks…. The worst is yet to come Hawker’s paradise gets a permanent place From trash land to tourist spot Indian of the Year Aviation sector to grow three times... Medical miracle! When Chennai became Venice TTV stumps all Missing, but not missing the top spot Nilam threatens the city This dabba has a cure for all your ailments A praiseworthy peer recognition Perplexing communications Million landmark and Rs. 200 crore influx by Yamaha Car-free Bessy Yamaha in the news I know nothing else but cinema... Read before you buy... CMRL takes off till airport City Corner - Chennai K7’s Entrepreneurial Odyssey Sathyabhamasat propels ahead North Chennai booms Engineering colleges lose lustre Hey Chitti! please take my order Doing business is not so easy in Chennai A feast for book worms Metro chugs the green way When Marina became the Tahrir Square Boozing and driving Water wars begin State VAT leads to inflation: a study Vanakkam Chennaiyin FC Safe Trac-keeps track on your safety Realty bytes India’s first 3D Museum Working space for women by woman It is not only your noodle... The sweet tooth of the city Black outs will be knocked out The sunshine and the shadow side of this digital era Know the start-ups in the city Talk your way and land in a job Keep in touch, anytime anywhere Water woes Technology handshakes with sanitation Bewailing monsoons the new fad Indian media-operators of democracy A sweet marketing splash by Pattappas Prithika Yashini takes charge... Chennai, the noisiest city City Corner-June Reality Check Google street view’s India competitor Chennai airport to become solar-powered Overflowing garbage Ennore Port excels When the crowd will miss the roar The sweet killer SGRI – a global research centre for building materials Is Chennai now the accident capital? A new technique to treat dry sewage The 20-year itch of Hindujas ends Murugappas-focus on consolidation Two friends trigger a change The underground don zips through Metro chugs through the city Star studded city City Corner Presto! Bravo! Thrills for the holiday season Chennai gets its Imax He made Ranganathan Street so crowded... Green energy, not really green? Chennai to Bengaluru as quick as pizza delivery The auto gets a remake It’s so cool! Force Motors’ two new SUVs Chennai soon to get an Aerospace Park Building highs and lows Chennai Silks in flames 60 years of cultural and economic ties How to roast 45 human beings alive Raj Bhavan opened the gates for public Coimbatore backs up for Chennai Book your water tanker Tamil Nadu Premier League launched City Corner Cricket comes calling to Chennai A skinny affair Online approval of layout plans Need for an integrated approach to medicine Paranjoy on crony capitalism Must visit of 2014 Chevrolet Sail U-VA Launched Mexico opens Consulate in Chennai Chennaites lose 7 crore to debit card frauds Technologists to rescue Chennai Metro looking for revival Self-sufficiency in dredging... Chennai teachers rank low Planning the right energy Metro mania Yes, you are safe! International conference on saving energy, environment Kollywood’s Mahabharatha 377 yet young A budget that butted into deficit Pocket Therapist finds mention in Forbes
 
A sweet marketing splash by Pattappas

A matter of concern is the lack of focus on creeping hikes in prices. This has a Domino effect with one hike leading to another, unwarranted by costs. The corporatisation of businesses has made its own contribution to this. The government, which is supposed to be the guardian and protector, itself joins hands and makes merry. I cite the instance of the increase in the price of sweets and essential items of expenditure on Diwali eve.

Just five years ago, it was standard to price a sweet around Rs 300 per kg and savory at less than Rs 200 per kg. Thanks to the go-merry inflation these days, the rates have shot up to an average of Rs 800-Rs 1000 per kg for sweets and Rs 600-700 for savories. 

Few factors are at blame for this situation- increase in cost of ingredients, labour, infrastructure, marketing and the like. The cost of these components accounts for only a small portion of the total cost. It is the second and third factors that seem to have run wild. In Chennai, industry forerunners like Grand Sweets, & Snacks, Krishna Sweets and Saravana Bhavan seem to have set this trend. Their expensive outlets taken on a lease is one troubling factor.

The government which used to moderate the increase, this time has joined their ranks. In the past few years, Aavin, the state-owned leader in dairy products, was selling sweets during Diwali time at around Rs 400 per kg. Convenient 250 gm packs were offered at Rs 100-110 each. This year Aavin has hiked the price of such packages in the range of Rs 175-Rs 250 or Rs 700-1000 per kg. 

Pattappa Caterers, enjoying a reputation and high demand as caterers for weddings and other mega functions, tapped good export custom. They targeted Indian families in the US cities, offering them sweets in the price range of around Rs 650-Rs 700 per kg, which included a freight element of around Rs 100 per kg. This was far lower than the price the diaspora earlier was accustomed to pay.

Back in Chennai, Pattappa Caterers retained Hemamalini Kalyana Mandapam at the heart of the city, employed dozens of cooks and offered a wide range of sweets and savories at prices from Rs 500 per kg for sweets and around Rs 400 per kg for savories. These were far from the cut-throat prices charged by the usual suspects. Pattappa attracted huge custom, sizable sales, despite hardly any publicity. 

I welcome this prospect of quality caterers offering goodies much lower than their cartelised counterparts.



Reported On :
Sector :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com