Ad Here  
Chennai soon to get an Aerospace Park Hawker’s paradise gets a permanent place He made Ranganathan Street so crowded... The 20-year itch of Hindujas ends Meters return to the metro Book your water tanker Medical miracle! Vanakkam Chennaiyin FC Chennai Silks in flames Frontier Mediville attracts Japanese investments Two friends trigger a change A skinny affair Google street view’s India competitor Chennai Metro looking for revival Realty bytes Maruti Suzuki wins NIQR award State VAT leads to inflation: a study Green energy, not really green? The auto gets a remake A budget that butted into deficit Apollo targets a third of CV tyre market The sweet tooth of the city How to roast 45 human beings alive Bewailing monsoons the new fad Online approval of layout plans Ennore Port excels Kollywood’s Mahabharatha Force Motors’ two new SUVs Sathyabhamasat propels ahead Pocket Therapist finds mention in Forbes Boozing and driving India’s first 3D Museum A sweet marketing splash by Pattappas Presto! Bravo! International conference on saving energy, environment TTV stumps all Chennai teachers rank low Self-sufficiency in dredging... An industry institution link… Indian media-operators of democracy Technologists to rescue Keep in touch, anytime anywhere Metro mania 60 years of cultural and economic ties Chennai gets its Imax Building highs and lows Is Chennai now the accident capital? Chevrolet Sail U-VA Launched The curious case of Evgenii Berdnikov When Marina became the Tahrir Square Missing, but not missing the top spot A feast for book worms Arnold visits Chennai Chennai airport to become solar-powered Doing business is not so easy in Chennai The sweet killer Water woes City Corner-June SGRI – a global research centre for building materials Outlays and outcome – the long gap A praiseworthy peer recognition Metro chugs the green way India’s first online-only bicycle brand Cricket comes calling to Chennai Yamaha in the news Raj Bhavan opened the gates for public City Corner - Chennai Education a cause of concern CMRL takes off till airport Thrills for the holiday season City Corner Black outs will be knocked out From trash land to tourist spot City Corner Colourful welcome at the Saidapet station K7’s Entrepreneurial Odyssey Need for an integrated approach to medicine This dabba has a cure for all your ailments Must visit of 2014 Indian of the Year The sunshine and the shadow side of this digital era When Chennai became Venice Working space for women by woman Mexico opens Consulate in Chennai Murugappas-focus on consolidation Talk your way and land in a job Million landmark and Rs. 200 crore influx by Yamaha Technology handshakes with sanitation Yes, you are safe! Hey Chitti! please take my order Tambaram tracks…. When the crowd will miss the roar Tamil Nadu Premier League launched It is not only your noodle... I know nothing else but cinema... Engineering colleges lose lustre Perplexing communications Nilam threatens the city Safe Trac-keeps track on your safety Reality Check Star studded city Aviation sector to grow three times... Car-free Bessy The underground don zips through Prithika Yashini takes charge... Overflowing garbage Read before you buy... Paranjoy on crony capitalism 377 yet young It’s so cool! Chennai to Bengaluru as quick as pizza delivery A new technique to treat dry sewage Water wars begin The worst is yet to come Chennai, the noisiest city Planning the right energy Know the start-ups in the city Chennaites lose 7 crore to debit card frauds North Chennai booms Coimbatore backs up for Chennai Metro chugs through the city
Boozing and driving

India ranks top in the list of road accidents. With the second largest road network in the world, around 40 per cent of the accidents are due to drunk driving. In India, Tamil Nadu tops with the most number of accidents. Around 15 per cent of all accidents in the country happen in the state every year. Chennai tops in Tamil Nadu.

    In 2013, around 57,962 drunk driving cases were registered. This was a 243 per cent increase when compared to 2012. With more number of TASMAC shops coming under roofs, drunk driving has become a common affair. The Chennai traffic police booked 160 cases of drunk driving on a single night.

    Last year, to curb drunk driving, Chennai Traffic Police joined hands with Zara Tapas Bar in Chennai to create awareness on this problem. They had roped in Lord Yama as the brand ambassador. People who drunk and chose to drive their car were greeted by a surprise guest in their car, Lord Yama himself! Several people’s reactions were captured and a short film of this was uploaded on Youtube which instantly became viral. The initiative was to drive home the message of Yama, “Drink and get driven,” whereby boozers were asked to at least request for a call driver.


Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236