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The super forge master The container pioneer Innovators all! And in such diverse fields! Textiles to pharma, real estate, financial services…
The container pioneer
2012 IS THE birth centenary of S Sankaranarayanan (SSN), a multifaceted personality, who boldly
experimented with a variety of businesses. Super Auto Forge sprouted on the base created by him.

Born at Rajamadam (India’s past President R Venkataraman was born here too!), SSN did his Maths
(Honours) at Bishop Heber College, Tiruchi. He opted for self employment and experimented with a variety of businesses that ranged from selling footwear to tailoring, civil contracts, printing, leather tanning and manufacture of drums and kegs for packaging. During the war years, SSN supplied clothing for the Army through two units in Salem and Chennai; followed this through civil contracts with his brother-in-law G R Narayanaswamy.In the years following, he set up a printing unit. This was
followed by import of barks for leather tanning ; the business collapsed due to the crash in prices.

In the early 1950s, SSN set up a unit at Guindy to manufacture steel drums, kegs and cans for packaging.His mathematical brain and his expertise in getting the best out of leather skins and clothing, helped himemerge quickly as a leader in this business. Companies like MRF and Addisons Paints became his prized customers and in less than a decade, his unit in Guindy emerged a leader in packaging materials. 

SSN had an innovative spirit. I remember his designing transformers for his factory, all on his own. He
was equally at ease experimenting with indigenous herbs and country ingredients for the preparation of exotic indigenous medicines.  

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