Ad Here  
June
July
August
September
October
November
 
 
Bal Thackeray A versatile legend moves on Scientist and leader of educational reforms He took space science to such great heights! Jeppiar calls it a day The honest Sardarji VV Goes... ‘Sai’ Srinivasan no more He elevated B&C to its best... A versatile, humane and efficient administrator/litterateur Honest civil servant Another Leo of real estate and education is no more Deora – the best networked politician.... Endearing Aachi... This trendsetter is no more Father of German unification no more... KB Sir for all... A genius civil servant fades A multi-faceted leader rests in peace A statue for RV, at last! Cement, calcium carbide, shipping… TSN turned these and more into gold Sivaraman, 100 MSV – the King of Light Music Centurion ‘Leo’ rests in peace Fighter-pilot turned monk... The Hero of bicycles rests in peace India’s Master Builder… A welcome biography on a towering CA Tribute – Ja Ra Su Brilliant Saeed saab He was the greatest. Dr M G K Menon Transport S Narayanan Saeed Jaffrey Tribute: Dr. Krishnamoorthy Srinivas Tribute - R K Baratan ‘Hero’ rides into the sunset Music Samrat!!! - TMS M Subramaniam When SPIC spawned star managers... A honest bank executive... The Rajha of Rajapalayam... He contributed so much to the telecom revolution ‘Mandolin’ stops playing... Tribute – Baldev Raj Samskrt loses a passionate exponent... The scientist-engineer who lucidly explained economics The motor sportsman is no more How to build a nation R Desikan – the crusader of consumer interests is gone Dada of drip irrigation... Justice Iyer, 100 KP is no more If only he had fastened the seat-belt... A multi faceted prince is no more... New team at the helm at TANSTIA Music loses a maestro Big ideas, not big words, are important... Colour-Chem's colorful personality He took Kone to great heights… Question on Operation X The ‘Q’ factor cost him Cabinet Secretary’s post Flute falls silent Remembering I K Gujral… Remembering Chariji Missile Man takes flight Master of strokes He breathed transport development A Gandhian breathes his last on Gandhi Jayanthi
 
Dada of drip irrigation...
A staunch Gandhian and philanthropist, Bhavarlal Jain was also a philosopher, industrialist, writer, advocate, businessman, entrepreneur and farmer all in one! How effectively he popularised drip irrigation!

Bhavarlal Jain, fondly called as Bhau, was the founder of Jain Irrigation Systems Ltd (JISL) that pioneered micro irrigation in India. It is currently the second largest micro-irrigation company in the world. It has a strong belief that every farmer is its customer.

Right from an early age, Jain focused on agriculture with three objectives - help farmers, conserve natural resources and look after animals. With an initial investment of Rs 7000 in 1963, he started his career by selling kerosene in the Jalgaon region of Maharashtra. He set a sales target of a million rupees in just a year. He quickly reached the target and diversified his product line to include agriculture related products such as tractors, fertilisers and pesticides.


Creating a better world

With the mission to “Leave the world better than you found it,” JISL focused on providing agronomical and technical education on micro irrigation systems to small farmers. Bhau had a clear vision to help farmers by providing them access to farmer-friendly technical expertise. It would help the farmers to conserve resources and ultimately improve their standard of living.

It was during this journey he was exposed to micro irrigation. In a country like India, made up of complex and intertwined waterways, fresh rainwater and flood irrigation were the only traditional methods to irrigate agricultural lands. In such a tradition, introduction of micro irrigation systems at the national level was not easy.

The key advantage of micro irrigation is water conservation, as water droplets are served only to the plant parts essential for growth. This type of irrigation is more energy-efficient and saves upto 65 per cent of water when compared to the traditional irrigation systems. The use of micro irrigation system has led to an increase in the farmer’s income of Rs 35,000 and more.  

 

Sale of 50,000 MI systems...

 

Bhau implemented drip irrigation systems in 1980. What further makes the business model different is its reach to the niche of small farmers. In addition, he meticulously planned technical education and training for these farmers. With the sale of about 50,000 micro irrigation systems, the return on investment for this technology is 7 times!

Under the leadership of Bhau, JISL has created a unique business model with shared values amongst all components of its value chain.  This makes the final outcome a win-win for all its stakeholders. It is also the formula that makes JISL’s business model a sustainable one. For instance, the agricultural produce reaped from the benefits provided by JISL to farmers was bought by JISL’s processing division and was sold in domestic and export markets.

Currently, JISL has plants in eight states in India and is present across four continents including America, Australia, Europe and Africa. The company currently has a turnover of over a billion dollars. Their range of products is supplied to 116 countries. JISL, through the vision of Bhau, has reached out to over 4.5 million farmers globally. Further, the company has created a successful CSR model focusing on the farmer.

Bhau’s vision to make the world a better place is passed on to his four sons who are passionate about agriculture and farmers just as their father was. He had proved to the world that systems like micro irrigation can transform thousands of acres of barren land to cultivable ones – as he had proved at the headquarters of JISL.

Though Bhau has left the world, his spirit is very much alive through JISL and the farmers to whom too he has made a difference!

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com