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TVS Motor in Central America with local partner

In one of its major overseas ventures, TVS Motor Company has entered the Central American market through a sales and distribution partnership with popular local group Masesa . 

The venture is in line with the company’s plan to expand and strengthen its presence in Central America, Latin America, South East Asia and Middle East, said Sudarshan Venu, Joint Managing Director, TVS Motor Company.

According to him, Central America is a half-a-million two wheeler market and is growing. TVS Motor aims to capture a fourth of market share in three years” said Sundaresan.

Guatemala-based Masesa, a leader in the commercialisation of motorcycles in the Central American region, will market TVS Motor’s two and three wheelers and provide service support in five countries - Guatemala, Honduras,El Salvador, Costa Rica and Nicaragua.

“Masesa is a very big and respectable group. It shares similar values with us,” said Sudarshan Venu.

Masesa will operate 500-600 outlets across the five countries over the next one year to sell TVS models in the sub-200 cc segments.

TVS Motor is confident of achieving a revenue of  Rs. 500 crore in the three years in the Central American market.

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