Though ITC is the undisputed leader in the Indian cigarette industry, the company’s growth in FMCG business has also been phenomenal at a CAGR of 19 per cent in the past eight years.
Its robust growth comes on the back of strong brands like Aashirvaad, Sunfeast, Bingo, Candyman (branded packaged foods), Vivel, Fiama Di Wills, Superia (personal care), Classmate, Paperkraft (education & stationery) and Wills Lifestyle & John Players (lifestyle retailing).
The company’s strategy of entering higher growth segments, especially in branded packaged foods, has paid rich dividends.
ITC appears to have an edge over other FMCG players in the segment led by its strong and established distribution network of cigarettes. Its presence in the FMCG segment will continue to grow strongly aided by further strengthening of its brand equity in existing categories and entry into new segments (beverages and milk), going forward.