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Increasing market share

Tata Steel has revised the domestic sales volume guidance for FY17 wherein volumes from Jamshedpur are expected at 9.4 million tonnes and 1.5 million tonnes from Kalinganagar. The company is currently implementing a capacity expansion plan under which it is boosting its domestic capacity by 3 MT from 9.7 MT currently to 12.7 MT. Phased commissioning of facilities is going on at Kalinganagar, Odisha. The new facility is likely to be fully operational this fiscal. Expansion in the higher margin domestic business augurs well for the company as sales volumes from Indian operations are expected to increase steadily in the overall volume mix.

During the first 9-month period, Tata Steel’s domestic sales grew by about 14 per cent, which is higher than domestic steel consumption growth of 3.5 per cent reflecting an increase in Tata Steel’s market share in domestic markets.

Post demonetisation, steel consumption is expected to remain under pressure in the coming few months, to a certain extent, according to a report by CARE Ratings. However, government push towards infrastructure will compensate for this reduction in demand. 

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