Ad Here  
Tata Motors charts investments in PV and CV businesses TVS Srichakra plans capacity expansion A welcome initiative-even critics are recognised A niche in FMCG business... L&T profit up by 11 per cent HPCL plans Rs.61,000 crore capex over 5-years L&T bags the Mumbai Trans-harbour link order Wabco launches safety system Back in growth mode Last stages New India Assurance posts impressive show Emami – a new growth mantra Vellayan is back, after 150 days Consolidating leadership position in smartphones From the toughest to the best year PSU non-life firms seek to protect share RoC in the dock... Yamaha unveils scooter boutique Forging industry worried over lower supply of steel and its price Daimler’s truck exports from Chennai cross 5000 units Land wars PPP model for infrastructure development Shriram Life clocks more than Rs.1000 crore premium in 2015-16 ITC – steep excise hike Nissan exit shouldn’t affect ALL Smartphone onslaught by Chinese brands E.I.D Parry (India) Ltd: another sweet year Tata Motors joins compact SUV bandwagon with Nexon Housing demand revival Rane targets Rs.5500 crore topline by 2018-19 Daimler grows sales and share in India Dish TV – subscriber additions encouraging TVS Automobile invests Rs.75 crore in start-up firms M & M unveils driverless technology for tractors Ode to Ratan Tata It takes two to tango Carnival Films acquiring 3000 screens pan India L & T set bigger ambitions in defence business ITC chairman calls for policy impetus to transform agriculture AL introduces Guru & Partner LVB posts 31 per cent growth in Q1 net profit Bajaj Finserv – Q1: fare well V-Guard launches app-enabled water heater system Titan Company – sales recovery to kick in AL secures orders for 3600 buses TN government keen on revival of operations at Nokia complex Right to privacy – now it’s fundamental! Singur minus Nano – victory or folly? Maruti – for young buyers Are they really independent? Ponni Sugars (Erode) Ltd: not so sweet 2012-13 The unexpected exit Tata Motors bets on new launches Solar installations exceed 2015 capacity in five months The gainers and the losers Welcome focus to improve rural India... Toyota and Suzuki to introduce EVs in India by 2020 Preparing for the next growth curve Mercedes-Benz sales continue to zoom AL wins Deming prize again Hindalco – re-rating When small is not so beautiful… Record two-wheeler sales 29 per cent jump in TCS revenues TI Cycles plans retail expansion to drive sales for premium bicycles Sundram Fasteners rejigs international Michelin to double Chennai capacity Hyundai India achieves 7 mn production at Chennai factory Tata Motors aims to be among the Top 3 global CV & PV firm Tata Steel, ThyssenKrupp sign MoU to merge European units CAPITAL NOTES Aurobindo Pharmacy: good turnaround IOB on turnaround path Is this a generation gap? Eyes strong growth in 2016-17 Increasing market share Sivasankaran enters taxi space to take on Uber and Ola Tata gets 4-star rating for Zest Kone India eyes further growth in elevator market Hyundai to focus on SUVs and AMT variants Gamesa to set up a plant in Nellore He excels in the nuts and bolts of entrepreneurship Chinese smart phones flourish in small towns too! L & T’s floating dock for navy Smooth sailing of SAIL
Tata Motors joins compact SUV bandwagon with Nexon

Continuing its aggressive new vehicle launches, Tata Motors has introduced its new compact SUV Tata Nexon, which marks its entry into the fast-growing and intensely competitive Compact SUV market.

With an introductory price of  Rs.585,000, ex-showroom Delhi, for the petrol variant and at Rs.685,000, ex-showroom Delhi, for the Diesel variant, the new Tata Nexon is described as the most competitively priced SUV in this segment, with packed features.  Targeted at the private car buyers, Nexon is the 4th product based on the ‘Impact Design’ philosophy. 

“Our focus is to introduce products that not only enhance the brand but simultaneously align well with the rising aspirations of customer segments. As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge.

“Conceptualised as a lifestyle SUV for young progressive individuals, The Nexon is the culmination of this radical shift in thinking and will further expand Tata Motors’ addressable market,” said Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors. 

Nexon also comes with a standard warranty of 75000 km or 2 years, whichever is earlier. Tata Nexon will compete with compact SUVs such as Renault Duster, Maruti Suzuki VitaraBrezza, and Ford EcoSport.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236