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TI Cycles plans retail expansion to drive sales for premium bicycles

Murugappa Group’s TI Cycles has introduced its 2017 range of bicycles.

The range comprises product offerings for the performance cyclists, innovative products for kids, fashionable cycles for girls, thrilling products for boys, pioneering products for rural teens as well as stylish products for urban adults. The range would include more than 100 new models across their domestic and international brands, said Arun Alagappan, President, TI Cycles of India.

It also unveiled a new range of Belgium brand Ridley Bikes, which are priced in the range of  Rs.43,000 to Rs. 76,000 for the Indian market. Ridley’s premium bicycle made exclusively for women – Ridley Liz – was also launched.

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