Ad Here  
Gamesa to set up a plant in Nellore From the toughest to the best year AL wins Deming prize again Land wars RoC in the dock... Ode to Ratan Tata Shriram Life clocks more than Rs.1000 crore premium in 2015-16 Tata Motors aims to be among the Top 3 global CV & PV firm Back in growth mode Carnival Films acquiring 3000 screens pan India Sundram Fasteners rejigs international Ponni Sugars (Erode) Ltd: not so sweet 2012-13 Record two-wheeler sales L&T profit up by 11 per cent AL secures orders for 3600 buses Daimler grows sales and share in India A niche in FMCG business... Smooth sailing of SAIL Chinese smart phones flourish in small towns too! Eyes strong growth in 2016-17 When small is not so beautiful… Michelin to double Chennai capacity Consolidating leadership position in smartphones New India Assurance posts impressive show Maruti – for young buyers Housing demand revival Rane targets Rs.5500 crore topline by 2018-19 PPP model for infrastructure development Increasing market share The unexpected exit TVS Srichakra plans capacity expansion Tata Steel, ThyssenKrupp sign MoU to merge European units Is this a generation gap? Emami – a new growth mantra Yamaha unveils scooter boutique V-Guard launches app-enabled water heater system Tata Motors bets on new launches Daimler’s truck exports from Chennai cross 5000 units Singur minus Nano – victory or folly? Kone India eyes further growth in elevator market Last stages L&T bags the Mumbai Trans-harbour link order Toyota and Suzuki to introduce EVs in India by 2020 AL introduces Guru & Partner E.I.D Parry (India) Ltd: another sweet year IOB on turnaround path TI Cycles plans retail expansion to drive sales for premium bicycles Bajaj Finserv – Q1: fare well M & M unveils driverless technology for tractors Tata Motors joins compact SUV bandwagon with Nexon L & T set bigger ambitions in defence business Hyundai India achieves 7 mn production at Chennai factory Tata gets 4-star rating for Zest ITC chairman calls for policy impetus to transform agriculture Wabco launches safety system Dish TV – subscriber additions encouraging Mercedes-Benz sales continue to zoom TN government keen on revival of operations at Nokia complex Hyundai to focus on SUVs and AMT variants Right to privacy – now it’s fundamental! Tata Motors charts investments in PV and CV businesses Titan Company – sales recovery to kick in Sivasankaran enters taxi space to take on Uber and Ola TVS Automobile invests Rs.75 crore in start-up firms He excels in the nuts and bolts of entrepreneurship Welcome focus to improve rural India... Nissan exit shouldn’t affect ALL It takes two to tango Solar installations exceed 2015 capacity in five months Are they really independent? L & T’s floating dock for navy A welcome initiative-even critics are recognised ITC – steep excise hike HPCL plans Rs.61,000 crore capex over 5-years Vellayan is back, after 150 days 29 per cent jump in TCS revenues Forging industry worried over lower supply of steel and its price CAPITAL NOTES Preparing for the next growth curve PSU non-life firms seek to protect share Hindalco – re-rating LVB posts 31 per cent growth in Q1 net profit Aurobindo Pharmacy: good turnaround Smartphone onslaught by Chinese brands The gainers and the losers
Consolidating leadership position in smartphones

The Indian smartphone market is one of the intensively competitive segments and one brand that has obtained an unshakable position  is Samsung.

The company appears to have made a dramatic recovery after suffering a massive recall of its new Galaxy Note 7 due to exploding batteries a few months ago. 

The South Korea-based technology giant holds a fourth of the Indian smartphone market. Samsung India, which is now the biggest smartphone maker in the country, claims that every third smartphone sold in India is a Galaxy J. The company hopes to sustain its strong position through launch of innovative and attractive new products, particularly in the 4G segment. To maintain its leadership and build  an edge over competition, the company spends massively on R & D. With more than 70,000 engineers across 34 R & D centres, 1700 designers in six design centres, Samsung is reported to be spending about $33 million in R & D on a daily basis.  

Author :
Reported On :
Sector :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236