Ad Here  
L & T set bigger ambitions in defence business IOB on turnaround path Consolidating leadership position in smartphones ITC – steep excise hike TI Cycles plans retail expansion to drive sales for premium bicycles Eyes strong growth in 2016-17 Right to privacy – now it’s fundamental! Carnival Films acquiring 3000 screens pan India E.I.D Parry (India) Ltd: another sweet year LVB posts 31 per cent growth in Q1 net profit He excels in the nuts and bolts of entrepreneurship Ode to Ratan Tata Maruti – for young buyers Welcome focus to improve rural India... Tata gets 4-star rating for Zest Preparing for the next growth curve ITC chairman calls for policy impetus to transform agriculture Smartphone onslaught by Chinese brands Wabco launches safety system Land wars AL introduces Guru & Partner L&T profit up by 11 per cent Forging industry worried over lower supply of steel and its price Titan Company – sales recovery to kick in Tata Steel, ThyssenKrupp sign MoU to merge European units Last stages A niche in FMCG business... Ponni Sugars (Erode) Ltd: not so sweet 2012-13 Housing demand revival Gamesa to set up a plant in Nellore When small is not so beautiful… Back in growth mode Chinese smart phones flourish in small towns too! Are they really independent? Daimler grows sales and share in India It takes two to tango V-Guard launches app-enabled water heater system RoC in the dock... Michelin to double Chennai capacity PPP model for infrastructure development Smooth sailing of SAIL Bajaj Finserv – Q1: fare well The gainers and the losers New India Assurance posts impressive show Mercedes-Benz sales continue to zoom Sivasankaran enters taxi space to take on Uber and Ola Hyundai to focus on SUVs and AMT variants Shriram Life clocks more than Rs.1000 crore premium in 2015-16 Tata Motors bets on new launches Vellayan is back, after 150 days Kone India eyes further growth in elevator market Emami – a new growth mantra Record two-wheeler sales From the toughest to the best year L & T’s floating dock for navy Hindalco – re-rating Yamaha unveils scooter boutique Nissan exit shouldn’t affect ALL Increasing market share Hyundai India achieves 7 mn production at Chennai factory Solar installations exceed 2015 capacity in five months Sundram Fasteners rejigs international Is this a generation gap? Tata Motors charts investments in PV and CV businesses M & M unveils driverless technology for tractors CAPITAL NOTES TVS Automobile invests Rs.75 crore in start-up firms 29 per cent jump in TCS revenues TN government keen on revival of operations at Nokia complex A welcome initiative-even critics are recognised PSU non-life firms seek to protect share Tata Motors aims to be among the Top 3 global CV & PV firm Toyota and Suzuki to introduce EVs in India by 2020 Tata Motors joins compact SUV bandwagon with Nexon AL wins Deming prize again Rane targets Rs.5500 crore topline by 2018-19 TVS Srichakra plans capacity expansion HPCL plans Rs.61,000 crore capex over 5-years AL secures orders for 3600 buses Daimler’s truck exports from Chennai cross 5000 units Dish TV – subscriber additions encouraging The unexpected exit Aurobindo Pharmacy: good turnaround L&T bags the Mumbai Trans-harbour link order Singur minus Nano – victory or folly?
Yamaha unveils scooter boutique

Japanese auto major Yamaha is confident of maintaining its higher-than-the industry growth in scooters during this calendar year.

The company aims to sell nine lakh units, including scooters and bikes in 2017 against 7.5 lakh units in 2016.

The company has come out with a first-of-its-kind new concept ‘scooter boutique’ with an eye to enhance the scooter buying experience. The first boutique has come up in Chennai and 20 more such stores will come up across the country by the end of 2017.

With strong growth prospects in scooter market and a strong product line-up, Yamaha hopes to increase its volumes and market share.

“Yamaha wants to offer a unique buying experience in scooters with fashion quotient and came up with the this boutique idea This is the first such concept in the world,” according to Roy Kurian, Senior Vice-President – Sales and Marketing, Yamaha Motor India.

The company expects the boutique stores to fetch additional sales of 20-25 per cent by the end of 2017.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236