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Tata Motors joins compact SUV bandwagon with Nexon

Continuing its aggressive new vehicle launches, Tata Motors has introduced its new compact SUV Tata Nexon, which marks its entry into the fast-growing and intensely competitive Compact SUV market.

With an introductory price of  Rs.585,000, ex-showroom Delhi, for the petrol variant and at Rs.685,000, ex-showroom Delhi, for the Diesel variant, the new Tata Nexon is described as the most competitively priced SUV in this segment, with packed features.  Targeted at the private car buyers, Nexon is the 4th product based on the ‘Impact Design’ philosophy. 

“Our focus is to introduce products that not only enhance the brand but simultaneously align well with the rising aspirations of customer segments. As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge.

“Conceptualised as a lifestyle SUV for young progressive individuals, The Nexon is the culmination of this radical shift in thinking and will further expand Tata Motors’ addressable market,” said Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors. 

Nexon also comes with a standard warranty of 75000 km or 2 years, whichever is earlier. Tata Nexon will compete with compact SUVs such as Renault Duster, Maruti Suzuki VitaraBrezza, and Ford EcoSport.

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