Ad Here  
Hyundai to focus on SUVs and AMT variants Carnival Films acquiring 3000 screens pan India Aurobindo Pharmacy: good turnaround Tata Motors bets on new launches L&T bags the Mumbai Trans-harbour link order TVS Automobile invests Rs.75 crore in start-up firms From the toughest to the best year TVS Srichakra plans capacity expansion Maruti – for young buyers Smooth sailing of SAIL The gainers and the losers Welcome focus to improve rural India... Sivasankaran enters taxi space to take on Uber and Ola New India Assurance posts impressive show RoC in the dock... IOB on turnaround path Tata Motors aims to be among the Top 3 global CV & PV firm TI Cycles plans retail expansion to drive sales for premium bicycles Bajaj Finserv – Q1: fare well Sundram Fasteners rejigs international Mercedes-Benz sales continue to zoom Last stages LVB posts 31 per cent growth in Q1 net profit Kone India eyes further growth in elevator market Tata Steel, ThyssenKrupp sign MoU to merge European units Land wars PSU non-life firms seek to protect share Chinese smart phones flourish in small towns too! Forging industry worried over lower supply of steel and its price M & M unveils driverless technology for tractors L&T profit up by 11 per cent ITC chairman calls for policy impetus to transform agriculture AL wins Deming prize again AL secures orders for 3600 buses Emami – a new growth mantra Housing demand revival L & T set bigger ambitions in defence business 29 per cent jump in TCS revenues CAPITAL NOTES TN government keen on revival of operations at Nokia complex Shriram Life clocks more than Rs.1000 crore premium in 2015-16 L & T’s floating dock for navy Consolidating leadership position in smartphones It takes two to tango Hyundai India achieves 7 mn production at Chennai factory PPP model for infrastructure development ITC – steep excise hike Preparing for the next growth curve Ode to Ratan Tata Tata Motors charts investments in PV and CV businesses Michelin to double Chennai capacity A welcome initiative-even critics are recognised Back in growth mode Right to privacy – now it’s fundamental! Solar installations exceed 2015 capacity in five months Vellayan is back, after 150 days Daimler grows sales and share in India A niche in FMCG business... HPCL plans Rs.61,000 crore capex over 5-years Wabco launches safety system Tata Motors joins compact SUV bandwagon with Nexon Increasing market share AL introduces Guru & Partner Smartphone onslaught by Chinese brands Daimler’s truck exports from Chennai cross 5000 units Gamesa to set up a plant in Nellore E.I.D Parry (India) Ltd: another sweet year Singur minus Nano – victory or folly? Rane targets Rs.5500 crore topline by 2018-19 Record two-wheeler sales V-Guard launches app-enabled water heater system The unexpected exit Titan Company – sales recovery to kick in Dish TV – subscriber additions encouraging Ponni Sugars (Erode) Ltd: not so sweet 2012-13 Toyota and Suzuki to introduce EVs in India by 2020 Is this a generation gap? Eyes strong growth in 2016-17 Yamaha unveils scooter boutique Are they really independent? Nissan exit shouldn’t affect ALL When small is not so beautiful… Tata gets 4-star rating for Zest Hindalco – re-rating He excels in the nuts and bolts of entrepreneurship
Tata Motors joins compact SUV bandwagon with Nexon

Continuing its aggressive new vehicle launches, Tata Motors has introduced its new compact SUV Tata Nexon, which marks its entry into the fast-growing and intensely competitive Compact SUV market.

With an introductory price of  Rs.585,000, ex-showroom Delhi, for the petrol variant and at Rs.685,000, ex-showroom Delhi, for the Diesel variant, the new Tata Nexon is described as the most competitively priced SUV in this segment, with packed features.  Targeted at the private car buyers, Nexon is the 4th product based on the ‘Impact Design’ philosophy. 

“Our focus is to introduce products that not only enhance the brand but simultaneously align well with the rising aspirations of customer segments. As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge.

“Conceptualised as a lifestyle SUV for young progressive individuals, The Nexon is the culmination of this radical shift in thinking and will further expand Tata Motors’ addressable market,” said Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors. 

Nexon also comes with a standard warranty of 75000 km or 2 years, whichever is earlier. Tata Nexon will compete with compact SUVs such as Renault Duster, Maruti Suzuki VitaraBrezza, and Ford EcoSport.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236