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Not just in-laws (and outlaws); they’ve renowned academics at the helm! The Ports’ Pasha expands into Tamil Nadu Building loyalty through the stomach Online not in line with brick and mortar businesses... Revive development banks... Eternal support for capitalisation of PS banks This scant respect for Law Naidu will soon build a new Hyderabad For whom the MIDS bell tolls? He saved millions from starvation... CII projects higher growth… to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Welcome focus on core competence Maximising the micro pricing … Moily’s bold thrust When the President was rendered homeless… Pharma – overdose of copying Delhi returns to BJP F C Kohli - his concerns all embracing B H Kothari - a tribute Waning interest in public discussions… Wanted: a second airport for Chennai Solar thermal shines… CSR and CMI: promise of another Srinivasan Ramanujan... The brown list of Venkitaramanan Godspeed, Chief Minister JJ Mu Sigma – is no more An inexplicable neglect New IT products of Ramco in the pipeline… Padma Bhushan for A Ramakrishna Discoms deserve better… Shipping woes of Chennai companies Tatas moving out of urea production... Scientists urged to take up farmer-oriented research TN-leverage strength of BHEL, NLC... Rahman at CIC A welcome initiative by the judiciary EEC at the National Media Centre …and of a popular trade leader R Sridhar steps down as CEO of Shriram Capital When nations steal growth from one another… Making ‘my Amaravati’... The why of tax incentives Make standards certification mandatory... Don’t seem to feel the pulse… More Shakthi to Das’ elbow Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Put expensive assets created to use... The sea- saw battle continues... Revving up the manufacturing sector Bihar – Nitish Kumar adopts the Lalu model Quality silica from Neyveli Streamlining mandatory third party cover Welcome changes that testify to Jayalalithaa’s return to health Vibrant Gujarat Modi and the lady Tribute – Manikam Ramaswami EVM is tamper-proof TELANGANA at last…BUT Protest masters... A friendly business group Five star activism stalls development activity Sri Lanka votes for change Poor representation for Kerala and TN in Cabinet The Swadeshi Trump GM Technology at last! Permanent secretariat for TN GIM A glass full of corruption Auto components surge… An informal presentation - analytical, forward locking... Cleaning Ganga – relocate tanneries and install electric crematoria Diamond jubilee of Egmore Samskrt School Measuring roof tops in terms of KW/MW The star of Spencers is no more More heat than light Cement prices continue to rise… Where a state respects its litterateurs… Solar, solar everywhere … Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated S V Raju – a ‘good’ true liberal Strengthen the base... Colour-Chem’s colourful KRVS Fuel for thought GNS - 100: our first subscriber Cutting the nose to spite the face The few handicaps... S Ramanathan – a versatile musician, musicologist Poor quality of university VCs The rise and rise of KCP The power-full Hindujas SoA @ 80 No engine for this car Naidu’s return augurs well for Seemandhra TGS- The king storyteller Airlines in India: cost and space Welcome GST Muffled voices for merit… He continues the focus on social amelioration Alexa – Talking Wikipedia Convulsions in The Hindu The Jan Dhan bonanza Shanti and Sadhana through Music No Maha Koottani in TN... London, London Narayan Editor's Says An enemy’s enemy is a friend TN accounts for the largest recruits by the IT sector Air Asia India will set new benchmarks for budget travel Towards speedy justice West Bengal: mindless malignancy Delhi Chalo... Computation of GDP – conundrums continue A Grand Finale for SN’s MS centenary at the US… A rich pool of talent not utilised…. Paytm karo... Silver Years of Madras Musings A professional at the helm of IRDA... A more liberated TN… Focus on quality of power - its only around 170-180V Tax agriculture Quality education through the PPP mode Rs.1600 crore paper board plant of TNPL Road development slows down Shale gas and its shallow future Align crops to agro climate endowments… Adapt Vajpayee dinner diplomacy No mega rail project for Tamil Nadu Why land prices zoom in TN? Readers' Mail The nuclear option IPL - no surprise this scam ONGC at KG Basin Fall in crude prices help in oil sector reform Lesson from Chandrababu Naidu Lalu’s envy, India’s pride Demise of a media baron... IPL type auction for VCs? Marketing expert Balagopal is no more Music happens More Shakti to resource mobilisation... MHC should not return to its old indisciplined ways PPP mode for upgrading Corporation Hospitals Delhi is distant… Things happen by accident and not by design... Fortune 500 review All eyes on Sankara Nethralaya Secularism and anti-Hinduism CRS, a jewel among managers, is no more. L&T- the specialty of special purpose vehicles How Air-India loses customs... There was flood of milk. Reason: no milk commissioner! Roaring Ro-Ro facility A yen for wastage… Like Hinduism: many paths to reach God... Boy, can you beat these? Nuclear power at the nucleus Should we change the official year? Modi storms Silicon Valley CIPET hqrs to stay at Guindy – for the present? China invests in India More tributes to GR Kulandai was a giant Remembering Indira Sivasailam... Medical costs hit the roof... Tihar, Puzhal not different from Parappana Agrahara Preserving for the future Adharma of opposition politics The balancing act A think tank for Chennai Build close rapport with business leaders Funding the un-funded Of course, Gujarat is vibrant Infrastructure funding – lessons learnt Gay abandon in pricing When TN politicians can emulate Kerala's Limit foreign borrowings to hi-tech, export potential projects... TN – agglomerate land holdings without alienating ownership Return to king coal for urea... Robber barons everywhere Liberal imports idling indigenous capacities Haul over the coal Intellectual of rare qualities Increasing non co-operation of state leaders Excel Generators provide the vital back-up Kinetic Karnataka Gas is the way forward Multi-faceted Venkat Tribute – M V Murugappan Mersal magnified When small is no larger beautiful.. Banning booze... Sweet news for TN sugar mills Kudos to NDTV... L&T: focus on infrastructure and more infrastructure… Come elections, come advertisements... A C Muthiah – his munificent bequeaths to science The ‘Jayanthi Tax.’ Telangana in top gear… Contrarian cousins Small units prefers to remain small... TIAM turns a full cycle Inflation: are we emulating Argentina and Brazil? Parliament in paralysis... Engineering seats go abegging Which side are you, Montek? Odisha: spectacular win by Naveen Patnaik Fortune for Indian Airlines IAS invades NDDB... Tough task taking states together Russi Mody – a tribute Welcome thrust on trade in Modi’s foreign visits... Valli, they are more marginalised When Ratan Tata visited SRM Where is Rajaji? Editor's Notes Breaththrough in malaria control Sweeter prospects for sugar Dr C Rangarajan returns to Chennai Whistle-Stop Tour of Raghuram Rajan The Gulf aviation boom Why this malaise in medical education? PC’s preference for professionals The ‘Ayyo-yes’ is no more Tribute Wise Presidents Plummeting profits of PSBs Noble nonagenarians... WTO Meet: resolved to meet again Polls and promises A Grand Finale for SN’s MS centenary at the US… Land reclamation from sea appears cheaper! Insurance companies bleeding, yet no decision on increasing FDI limit! Reliance’s TV – 18 ready to launch Tamil News Channel Tribute – UCAL Selvan… Another Indian music maestro at the UN The rise and fall of Annamalai University Shaming of Tamils by Tamil farmers at Delhi When online building permits work…. A proud Madrasi For whom the bell tolls? Delhi is distant Tatas moving out of urea production... Recognition to role of NBFCs.... Bihar elections - the Rajaji formula worked
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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