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The nuclear option For whom the MIDS bell tolls? Make standards certification mandatory... Banning booze... TIAM turns a full cycle Convulsions in The Hindu Engineering seats go abegging Mu Sigma – is no more Shipping woes of Chennai companies Come elections, come advertisements... When nations steal growth from one another… Demise of a media baron... Towards speedy justice Wanted: a second airport for Chennai A Grand Finale for SN’s MS centenary at the US… Mersal magnified EVM is tamper-proof Wise Presidents CSR and CMI: promise of another Srinivasan Ramanujan... The brown list of Venkitaramanan TN – agglomerate land holdings without alienating ownership Robber barons everywhere IPL type auction for VCs? PPP mode for upgrading Corporation Hospitals Reliance’s TV – 18 ready to launch Tamil News Channel Poor quality of university VCs Land reclamation from sea appears cheaper! Put expensive assets created to use... TN accounts for the largest recruits by the IT sector Marketing expert Balagopal is no more Breaththrough in malaria control Godspeed, Chief Minister JJ Making ‘my Amaravati’... …and of a popular trade leader Dr C Rangarajan returns to Chennai Which side are you, Montek? The few handicaps... Telangana in top gear… Tribute – UCAL Selvan… More heat than light An informal presentation - analytical, forward locking... Tatas moving out of urea production... A think tank for Chennai L&T: focus on infrastructure and more infrastructure… A C Muthiah – his munificent bequeaths to science More tributes to GR A welcome initiative by the judiciary No mega rail project for Tamil Nadu Rahman at CIC to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines IAS invades NDDB... A glass full of corruption Odisha: spectacular win by Naveen Patnaik When the President was rendered homeless… For whom the bell tolls? Editor's Notes WTO Meet: resolved to meet again Revving up the manufacturing sector Fall in crude prices help in oil sector reform Why this malaise in medical education? Moily’s bold thrust Where a state respects its litterateurs… Cement prices continue to rise… The Ports’ Pasha expands into Tamil Nadu Roaring Ro-Ro facility Rs.1600 crore paper board plant of TNPL Delhi is distant… Delhi Chalo... An inexplicable neglect Colour-Chem’s colourful KRVS Valli, they are more marginalised The ‘Jayanthi Tax.’ Sweeter prospects for sugar Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai B H Kothari - a tribute Computation of GDP – conundrums continue Tihar, Puzhal not different from Parappana Agrahara Secularism and anti-Hinduism Paytm karo... Fortune 500 review Shanti and Sadhana through Music Strengthen the base... Airlines in India: cost and space CII projects higher growth… A more liberated TN… S V Raju – a ‘good’ true liberal Readers' Mail Tribute China invests in India Intellectual of rare qualities Increasing non co-operation of state leaders Funding the un-funded The why of tax incentives Diamond jubilee of Egmore Samskrt School Tax agriculture The Swadeshi Trump Delhi returns to BJP Where is Rajaji? Eternal support for capitalisation of PS banks Sri Lanka votes for change Boy, can you beat these? London, London Narayan TELANGANA at last…BUT Lesson from Chandrababu Naidu Naidu’s return augurs well for Seemandhra Limit foreign borrowings to hi-tech, export potential projects... Medical costs hit the roof... Online not in line with brick and mortar businesses... Preserving for the future Cleaning Ganga – relocate tanneries and install electric crematoria Don’t seem to feel the pulse… Tribute – Manikam Ramaswami Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated The rise and rise of KCP Of course, Gujarat is vibrant This scant respect for Law SoA @ 80 Focus on quality of power - its only around 170-180V Polls and promises Shale gas and its shallow future EEC at the National Media Centre Adapt Vajpayee dinner diplomacy Remembering Indira Sivasailam... Noble nonagenarians... Shaming of Tamils by Tamil farmers at Delhi Revive development banks... Fuel for thought Measuring roof tops in terms of KW/MW Tatas moving out of urea production... How Air-India loses customs... Parliament in paralysis... Music happens MHC should not return to its old indisciplined ways Permanent secretariat for TN GIM Streamlining mandatory third party cover The Gulf aviation boom Inflation: are we emulating Argentina and Brazil? Welcome changes that testify to Jayalalithaa’s return to health Poor representation for Kerala and TN in Cabinet Cutting the nose to spite the face Discoms deserve better… Muffled voices for merit… Road development slows down S Ramanathan – a versatile musician, musicologist Liberal imports idling indigenous capacities Nuclear power at the nucleus A Grand Finale for SN’s MS centenary at the US… When online building permits work…. No engine for this car Quality silica from Neyveli Auto components surge… Welcome thrust on trade in Modi’s foreign visits... The ‘Ayyo-yes’ is no more Sweet news for TN sugar mills Contrarian cousins Infrastructure funding – lessons learnt Fortune for Indian Airlines Haul over the coal Maximising the micro pricing … A proud Madrasi All eyes on Sankara Nethralaya Padma Bhushan for A Ramakrishna F C Kohli - his concerns all embracing A professional at the helm of IRDA... Modi and the lady Kudos to NDTV... More Shakti to resource mobilisation... Gay abandon in pricing West Bengal: mindless malignancy L&T- the specialty of special purpose vehicles IPL - no surprise this scam Insurance companies bleeding, yet no decision on increasing FDI limit! Solar thermal shines… PC’s preference for professionals Small units prefers to remain small... Bihar elections - the Rajaji formula worked GNS - 100: our first subscriber Like Hinduism: many paths to reach God... Protest masters... CIPET hqrs to stay at Guindy – for the present? Should we change the official year? A yen for wastage… Tribute – M V Murugappan A friendly business group Align crops to agro climate endowments… Quality education through the PPP mode Not just in-laws (and outlaws); they’ve renowned academics at the helm! Things happen by accident and not by design... He continues the focus on social amelioration More Shakthi to Das’ elbow Air Asia India will set new benchmarks for budget travel ONGC at KG Basin Waning interest in public discussions… R Sridhar steps down as CEO of Shriram Capital Excel Generators provide the vital back-up The rise and fall of Annamalai University Building loyalty through the stomach Five star activism stalls development activity TN-leverage strength of BHEL, NLC... A rich pool of talent not utilised…. Vibrant Gujarat Modi storms Silicon Valley Why land prices zoom in TN? Editor's Says GM Technology at last! Plummeting profits of PSBs Whistle-Stop Tour of Raghuram Rajan Naidu will soon build a new Hyderabad He saved millions from starvation... Solar, solar everywhere … Silver Years of Madras Musings Another Indian music maestro at the UN There was flood of milk. Reason: no milk commissioner! Kulandai was a giant Alexa – Talking Wikipedia The star of Spencers is no more Scientists urged to take up farmer-oriented research Return to king coal for urea... Bihar – Nitish Kumar adopts the Lalu model Welcome GST Lalu’s envy, India’s pride The Jan Dhan bonanza Kinetic Karnataka Welcome focus on core competence No Maha Koottani in TN... Recognition to role of NBFCs.... The power-full Hindujas An enemy’s enemy is a friend When small is no larger beautiful.. CRS, a jewel among managers, is no more. Adharma of opposition politics The sea- saw battle continues... New IT products of Ramco in the pipeline… The balancing act Tough task taking states together When Ratan Tata visited SRM Pharma – overdose of copying When TN politicians can emulate Kerala's Gas is the way forward Build close rapport with business leaders Russi Mody – a tribute Multi-faceted Venkat Delhi is distant TGS- The king storyteller
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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