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All eyes on Sankara Nethralaya Road development slows down An informal presentation - analytical, forward locking... Permanent secretariat for TN GIM More Shakthi to Das’ elbow Infrastructure funding – lessons learnt Mu Sigma – is no more Don’t seem to feel the pulse… Funding the un-funded GM Technology at last! Diamond jubilee of Egmore Samskrt School Solar thermal shines… When the President was rendered homeless… Nuclear power at the nucleus TGS- The king storyteller How Air-India loses customs... L&T: focus on infrastructure and more infrastructure… Delhi returns to BJP Increasing non co-operation of state leaders Roaring Ro-Ro facility Silver Years of Madras Musings Plummeting profits of PSBs The sea- saw battle continues... The Jan Dhan bonanza For whom the MIDS bell tolls? Fortune for Indian Airlines Quality silica from Neyveli Muffled voices for merit… PC’s preference for professionals New IT products of Ramco in the pipeline… Preserving for the future Limit foreign borrowings to hi-tech, export potential projects... A welcome initiative by the judiciary Kinetic Karnataka Shale gas and its shallow future Why this malaise in medical education? Land reclamation from sea appears cheaper! EVM is tamper-proof R Sridhar steps down as CEO of Shriram Capital Contrarian cousins Like Hinduism: many paths to reach God... Rs.1600 crore paper board plant of TNPL Wanted: a second airport for Chennai The brown list of Venkitaramanan An enemy’s enemy is a friend IAS invades NDDB... Adapt Vajpayee dinner diplomacy ONGC at KG Basin An inexplicable neglect CSR and CMI: promise of another Srinivasan Ramanujan... Delhi is distant Rahman at CIC Tribute – UCAL Selvan… Lalu’s envy, India’s pride Naidu will soon build a new Hyderabad Eternal support for capitalisation of PS banks A professional at the helm of IRDA... Boy, can you beat these? The rise and fall of Annamalai University Tatas moving out of urea production... He saved millions from starvation... Focus on quality of power - its only around 170-180V Parliament in paralysis... Kulandai was a giant Where a state respects its litterateurs… Bihar elections - the Rajaji formula worked Poor representation for Kerala and TN in Cabinet Russi Mody – a tribute The power-full Hindujas Things happen by accident and not by design... PPP mode for upgrading Corporation Hospitals Welcome thrust on trade in Modi’s foreign visits... He continues the focus on social amelioration Moily’s bold thrust Come elections, come advertisements... Fortune 500 review Tihar, Puzhal not different from Parappana Agrahara Where is Rajaji? Fall in crude prices help in oil sector reform Building loyalty through the stomach West Bengal: mindless malignancy No mega rail project for Tamil Nadu Editor's Notes TN accounts for the largest recruits by the IT sector Inflation: are we emulating Argentina and Brazil? Scientists urged to take up farmer-oriented research Mersal magnified Strengthen the base... Streamlining mandatory third party cover Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Tax agriculture Dr C Rangarajan returns to Chennai CIPET hqrs to stay at Guindy – for the present? Wise Presidents TN-leverage strength of BHEL, NLC... A glass full of corruption Engineering seats go abegging Sweeter prospects for sugar Intellectual of rare qualities Five star activism stalls development activity Cement prices continue to rise… Convulsions in The Hindu The star of Spencers is no more Telangana in top gear… A think tank for Chennai Tribute For whom the bell tolls? Not just in-laws (and outlaws); they’ve renowned academics at the helm! A rich pool of talent not utilised…. Robber barons everywhere Haul over the coal to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Gay abandon in pricing GNS - 100: our first subscriber The Gulf aviation boom Polls and promises B H Kothari - a tribute Delhi is distant… Computation of GDP – conundrums continue Recognition to role of NBFCs.... When nations steal growth from one another… A yen for wastage… Build close rapport with business leaders IPL type auction for VCs? Quality education through the PPP mode A more liberated TN… Padma Bhushan for A Ramakrishna The Swadeshi Trump Return to king coal for urea... A proud Madrasi Small units prefers to remain small... Solar, solar everywhere … Alexa – Talking Wikipedia More heat than light London, London Narayan Tough task taking states together SoA @ 80 Bihar – Nitish Kumar adopts the Lalu model Align crops to agro climate endowments… Revive development banks... IPL - no surprise this scam Welcome GST A friendly business group Godspeed, Chief Minister JJ Tatas moving out of urea production... Shaming of Tamils by Tamil farmers at Delhi Making ‘my Amaravati’... TIAM turns a full cycle Adharma of opposition politics Editor's Says Sri Lanka votes for change Excel Generators provide the vital back-up Which side are you, Montek? Tribute – Manikam Ramaswami Modi and the lady When small is no larger beautiful.. Odisha: spectacular win by Naveen Patnaik EEC at the National Media Centre When online building permits work…. Discoms deserve better… When Ratan Tata visited SRM Marketing expert Balagopal is no more Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Welcome focus on core competence …and of a popular trade leader Airlines in India: cost and space Why land prices zoom in TN? S V Raju – a ‘good’ true liberal Multi-faceted Venkat Revving up the manufacturing sector Of course, Gujarat is vibrant Whistle-Stop Tour of Raghuram Rajan China invests in India Cutting the nose to spite the face More tributes to GR Noble nonagenarians... Towards speedy justice Protest masters... No engine for this car A Grand Finale for SN’s MS centenary at the US… Maximising the micro pricing … When TN politicians can emulate Kerala's Delhi Chalo... Banning booze... Colour-Chem’s colourful KRVS Vibrant Gujarat Poor quality of university VCs TN – agglomerate land holdings without alienating ownership Should we change the official year? Make standards certification mandatory... Reliance’s TV – 18 ready to launch Tamil News Channel Sweet news for TN sugar mills Online not in line with brick and mortar businesses... Liberal imports idling indigenous capacities MHC should not return to its old indisciplined ways Welcome changes that testify to Jayalalithaa’s return to health Medical costs hit the roof... Kudos to NDTV... TELANGANA at last…BUT Gas is the way forward The ‘Jayanthi Tax.’ WTO Meet: resolved to meet again Fuel for thought Cleaning Ganga – relocate tanneries and install electric crematoria There was flood of milk. Reason: no milk commissioner! Lesson from Chandrababu Naidu More Shakti to resource mobilisation... Air Asia India will set new benchmarks for budget travel CII projects higher growth… The Ports’ Pasha expands into Tamil Nadu Insurance companies bleeding, yet no decision on increasing FDI limit! F C Kohli - his concerns all embracing No Maha Koottani in TN... Put expensive assets created to use... L&T- the specialty of special purpose vehicles Demise of a media baron... Measuring roof tops in terms of KW/MW Pharma – overdose of copying The few handicaps... CRS, a jewel among managers, is no more. Waning interest in public discussions… This scant respect for Law A Grand Finale for SN’s MS centenary at the US… Modi storms Silicon Valley The rise and rise of KCP Music happens Auto components surge… The balancing act Valli, they are more marginalised S Ramanathan – a versatile musician, musicologist Paytm karo... Another Indian music maestro at the UN Breaththrough in malaria control Remembering Indira Sivasailam... The why of tax incentives A C Muthiah – his munificent bequeaths to science Naidu’s return augurs well for Seemandhra The nuclear option Shipping woes of Chennai companies Tribute – M V Murugappan Secularism and anti-Hinduism Readers' Mail The ‘Ayyo-yes’ is no more Shanti and Sadhana through Music
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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