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Fall in crude prices help in oil sector reform Building loyalty through the stomach West Bengal: mindless malignancy No mega rail project for Tamil Nadu Editor's Notes TN accounts for the largest recruits by the IT sector Inflation: are we emulating Argentina and Brazil? Scientists urged to take up farmer-oriented research Mersal magnified Strengthen the base... Streamlining mandatory third party cover Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Tax agriculture Dr C Rangarajan returns to Chennai CIPET hqrs to stay at Guindy – for the present? Wise Presidents TN-leverage strength of BHEL, NLC... A glass full of corruption Engineering seats go abegging Sweeter prospects for sugar Intellectual of rare qualities Five star activism stalls development activity Cement prices continue to rise… Convulsions in The Hindu The star of Spencers is no more Telangana in top gear… A think tank for Chennai Tribute For whom the bell tolls? Not just in-laws (and outlaws); they’ve renowned academics at the helm! A rich pool of talent not utilised…. Robber barons everywhere Haul over the coal to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Gay abandon in pricing GNS - 100: our first subscriber The Gulf aviation boom Polls and promises B H Kothari - a tribute Delhi is distant… Computation of GDP – conundrums continue Recognition to role of NBFCs.... When nations steal growth from one another… A yen for wastage… Build close rapport with business leaders IPL type auction for VCs? Quality education through the PPP mode A more liberated TN… Padma Bhushan for A Ramakrishna The Swadeshi Trump Return to king coal for urea... A proud Madrasi Small units prefers to remain small... 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Discoms deserve better… When Ratan Tata visited SRM Marketing expert Balagopal is no more Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Welcome focus on core competence …and of a popular trade leader Airlines in India: cost and space Why land prices zoom in TN? S V Raju – a ‘good’ true liberal Multi-faceted Venkat Revving up the manufacturing sector Of course, Gujarat is vibrant Whistle-Stop Tour of Raghuram Rajan China invests in India Cutting the nose to spite the face More tributes to GR Noble nonagenarians... Towards speedy justice Protest masters... No engine for this car A Grand Finale for SN’s MS centenary at the US… Maximising the micro pricing … When TN politicians can emulate Kerala's Delhi Chalo... Banning booze... Colour-Chem’s colourful KRVS Vibrant Gujarat Poor quality of university VCs TN – agglomerate land holdings without alienating ownership Should we change the official year? Make standards certification mandatory... Reliance’s TV – 18 ready to launch Tamil News Channel Sweet news for TN sugar mills Online not in line with brick and mortar businesses... Liberal imports idling indigenous capacities MHC should not return to its old indisciplined ways Welcome changes that testify to Jayalalithaa’s return to health Medical costs hit the roof... Kudos to NDTV... TELANGANA at last…BUT Gas is the way forward The ‘Jayanthi Tax.’ WTO Meet: resolved to meet again Fuel for thought Cleaning Ganga – relocate tanneries and install electric crematoria There was flood of milk. Reason: no milk commissioner! Lesson from Chandrababu Naidu More Shakti to resource mobilisation... Air Asia India will set new benchmarks for budget travel CII projects higher growth… The Ports’ Pasha expands into Tamil Nadu Insurance companies bleeding, yet no decision on increasing FDI limit! F C Kohli - his concerns all embracing No Maha Koottani in TN... Put expensive assets created to use... L&T- the specialty of special purpose vehicles Demise of a media baron... Measuring roof tops in terms of KW/MW Pharma – overdose of copying The few handicaps... CRS, a jewel among managers, is no more. Waning interest in public discussions… This scant respect for Law A Grand Finale for SN’s MS centenary at the US… Modi storms Silicon Valley The rise and rise of KCP Music happens Auto components surge… The balancing act Valli, they are more marginalised S Ramanathan – a versatile musician, musicologist Paytm karo... Another Indian music maestro at the UN Breaththrough in malaria control Remembering Indira Sivasailam... The why of tax incentives A C Muthiah – his munificent bequeaths to science Naidu’s return augurs well for Seemandhra The nuclear option Shipping woes of Chennai companies Tribute – M V Murugappan Secularism and anti-Hinduism Readers' Mail The ‘Ayyo-yes’ is no more Shanti and Sadhana through Music
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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