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PPP mode for upgrading Corporation Hospitals S Ramanathan – a versatile musician, musicologist to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Shanti and Sadhana through Music The Gulf aviation boom Infrastructure funding – lessons learnt Kinetic Karnataka When the President was rendered homeless… Fall in crude prices help in oil sector reform Whistle-Stop Tour of Raghuram Rajan Return to king coal for urea... Modi storms Silicon Valley Intellectual of rare qualities Put expensive assets created to use... How Air-India loses customs... Welcome focus on core competence Boy, can you beat these? Naidu will soon build a new Hyderabad The nuclear option Where a state respects its litterateurs… Lesson from Chandrababu Naidu Valli, they are more marginalised IPL - no surprise this scam Tough task taking states together Rs.1600 crore paper board plant of TNPL Solar thermal shines… Cutting the nose to spite the face Which side are you, Montek? The ‘Jayanthi Tax.’ Increasing non co-operation of state leaders Sweeter prospects for sugar Delhi Chalo... Road development slows down Permanent secretariat for TN GIM West Bengal: mindless malignancy The sea- saw battle continues... Sri Lanka votes for change There was flood of milk. Reason: no milk commissioner! Fortune 500 review F C Kohli - his concerns all embracing Pharma – overdose of copying He saved millions from starvation... When nations steal growth from one another… Small units prefers to remain small... Maximising the micro pricing … Delhi is distant Multi-faceted Venkat WTO Meet: resolved to meet again Lalu’s envy, India’s pride TN-leverage strength of BHEL, NLC... Contrarian cousins The why of tax incentives L&T: focus on infrastructure and more infrastructure… Online not in line with brick and mortar businesses... Computation of GDP – conundrums continue Shaming of Tamils by Tamil farmers at Delhi Gas is the way forward The power-full Hindujas More Shakthi to Das’ elbow Tatas moving out of urea production... Recognition to role of NBFCs.... Silver Years of Madras Musings Limit foreign borrowings to hi-tech, export potential projects... Alexa – Talking Wikipedia Secularism and anti-Hinduism A more liberated TN… Diamond jubilee of Egmore Samskrt School This scant respect for Law When Ratan Tata visited SRM When TN politicians can emulate Kerala's Things happen by accident and not by design... Align crops to agro climate endowments… Naidu’s return augurs well for Seemandhra Quality silica from Neyveli Measuring roof tops in terms of KW/MW Should we change the official year? Build close rapport with business leaders The rise and fall of Annamalai University Land reclamation from sea appears cheaper! Streamlining mandatory third party cover Five star activism stalls development activity Of course, Gujarat is vibrant Don’t seem to feel the pulse… Adharma of opposition politics Wise Presidents Paytm karo... GM Technology at last! A think tank for Chennai Parliament in paralysis... Kulandai was a giant When small is no larger beautiful.. The Ports’ Pasha expands into Tamil Nadu Delhi is distant… Russi Mody – a tribute Come elections, come advertisements... Shipping woes of Chennai companies A welcome initiative by the judiciary A glass full of corruption Inflation: are we emulating Argentina and Brazil? EEC at the National Media Centre More tributes to GR Revving up the manufacturing sector Funding the un-funded Welcome thrust on trade in Modi’s foreign visits... Like Hinduism: many paths to reach God... Telangana in top gear… Editor's Says Breaththrough in malaria control A professional at the helm of IRDA... A friendly business group London, London Narayan Fortune for Indian Airlines The ‘Ayyo-yes’ is no more A proud Madrasi Air Asia India will set new benchmarks for budget travel SoA @ 80 Poor representation for Kerala and TN in Cabinet PC’s preference for professionals Cement prices continue to rise… Eternal support for capitalisation of PS banks Quality education through the PPP mode For whom the MIDS bell tolls? A C Muthiah – his munificent bequeaths to science Reliance’s TV – 18 ready to launch Tamil News Channel TN – agglomerate land holdings without alienating ownership Towards speedy justice Marketing expert Balagopal is no more Scientists urged to take up farmer-oriented research An informal presentation - analytical, forward locking... Welcome GST GNS - 100: our first subscriber Mersal magnified Liberal imports idling indigenous capacities Tribute – UCAL Selvan… CII projects higher growth… Robber barons everywhere Banning booze... Editor's Notes Solar, solar everywhere … Auto components surge… Where is Rajaji? Remembering Indira Sivasailam... A Grand Finale for SN’s MS centenary at the US… Welcome changes that testify to Jayalalithaa’s return to health Bihar elections - the Rajaji formula worked Convulsions in The Hindu Fuel for thought S V Raju – a ‘good’ true liberal Delhi returns to BJP The balancing act Sweet news for TN sugar mills Insurance companies bleeding, yet no decision on increasing FDI limit! Bihar – Nitish Kumar adopts the Lalu model TELANGANA at last…BUT Tatas moving out of urea production... Muffled voices for merit… Why this malaise in medical education? TN accounts for the largest recruits by the IT sector A yen for wastage… Demise of a media baron... …and of a popular trade leader Haul over the coal China invests in India Colour-Chem’s colourful KRVS The Jan Dhan bonanza All eyes on Sankara Nethralaya Engineering seats go abegging Airlines in India: cost and space Poor quality of university VCs More heat than light Nuclear power at the nucleus Not just in-laws (and outlaws); they’ve renowned academics at the helm! Cleaning Ganga – relocate tanneries and install electric crematoria Why land prices zoom in TN? Tribute MHC should not return to its old indisciplined ways Wanted: a second airport for Chennai Waning interest in public discussions… New IT products of Ramco in the pipeline… Godspeed, Chief Minister JJ Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Moily’s bold thrust A Grand Finale for SN’s MS centenary at the US… Dr C Rangarajan returns to Chennai No Maha Koottani in TN... An inexplicable neglect Gay abandon in pricing Medical costs hit the roof... Tribute – M V Murugappan CIPET hqrs to stay at Guindy – for the present? Readers' Mail Vibrant Gujarat No engine for this car When online building permits work…. Tax agriculture No mega rail project for Tamil Nadu IAS invades NDDB... CRS, a jewel among managers, is no more. CSR and CMI: promise of another Srinivasan Ramanujan... Protest masters... Music happens L&T- the specialty of special purpose vehicles Adapt Vajpayee dinner diplomacy Noble nonagenarians... Mu Sigma – is no more Kudos to NDTV... Strengthen the base... He continues the focus on social amelioration Making ‘my Amaravati’... R Sridhar steps down as CEO of Shriram Capital The few handicaps... For whom the bell tolls? Padma Bhushan for A Ramakrishna ONGC at KG Basin Make standards certification mandatory... An enemy’s enemy is a friend TGS- The king storyteller Tihar, Puzhal not different from Parappana Agrahara Excel Generators provide the vital back-up The Swadeshi Trump Rahman at CIC The brown list of Venkitaramanan Polls and promises Discoms deserve better… IPL type auction for VCs? More Shakti to resource mobilisation... Tribute – Manikam Ramaswami Shale gas and its shallow future Building loyalty through the stomach TIAM turns a full cycle EVM is tamper-proof Modi and the lady Preserving for the future B H Kothari - a tribute The star of Spencers is no more Another Indian music maestro at the UN Focus on quality of power - its only around 170-180V Roaring Ro-Ro facility The rise and rise of KCP Odisha: spectacular win by Naveen Patnaik A rich pool of talent not utilised…. Revive development banks... Plummeting profits of PSBs
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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