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Reliance’s TV – 18 ready to launch Tamil News Channel For whom the MIDS bell tolls? This scant respect for Law CSR and CMI: promise of another Srinivasan Ramanujan... Focus on quality of power - its only around 170-180V Naidu’s return augurs well for Seemandhra All eyes on Sankara Nethralaya Quality silica from Neyveli Come elections, come advertisements... Editor's Says Five star activism stalls development activity Insurance companies bleeding, yet no decision on increasing FDI limit! S Ramanathan – a versatile musician, musicologist Sweeter prospects for sugar More Shakthi to Das’ elbow Convulsions in The Hindu Boy, can you beat these? CRS, a jewel among managers, is no more. Delhi is distant Things happen by accident and not by design... Like Hinduism: many paths to reach God... F C Kohli - his concerns all embracing Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Kulandai was a giant Tribute – Manikam Ramaswami Bihar – Nitish Kumar adopts the Lalu model A welcome initiative by the judiciary Another Indian music maestro at the UN Padma Bhushan for A Ramakrishna The star of Spencers is no more Plummeting profits of PSBs TGS- The king storyteller Online not in line with brick and mortar businesses... Where is Rajaji? Solar thermal shines… Marketing expert Balagopal is no more EEC at the National Media Centre The few handicaps... Fall in crude prices help in oil sector reform Mersal magnified Recognition to role of NBFCs.... Modi and the lady Valli, they are more marginalised Haul over the coal Fortune for Indian Airlines When TN politicians can emulate Kerala's Tribute – UCAL Selvan… Computation of GDP – conundrums continue The ‘Jayanthi Tax.’ Align crops to agro climate endowments… …and of a popular trade leader Welcome GST Where a state respects its litterateurs… Lalu’s envy, India’s pride The Ports’ Pasha expands into Tamil Nadu Multi-faceted Venkat Funding the un-funded Solar, solar everywhere … Shale gas and its shallow future Lesson from Chandrababu Naidu Engineering seats go abegging More Shakti to resource mobilisation... The Swadeshi Trump Cleaning Ganga – relocate tanneries and install electric crematoria Breaththrough in malaria control MHC should not return to its old indisciplined ways A friendly business group No engine for this car Pharma – overdose of copying China invests in India Adharma of opposition politics Modi storms Silicon Valley He saved millions from starvation... Mu Sigma – is no more A proud Madrasi The power-full Hindujas B H Kothari - a tribute When nations steal growth from one another… Protest masters... A Grand Finale for SN’s MS centenary at the US… Build close rapport with business leaders Poor representation for Kerala and TN in Cabinet The Gulf aviation boom Robber barons everywhere West Bengal: mindless malignancy Contrarian cousins Fortune 500 review Adapt Vajpayee dinner diplomacy Permanent secretariat for TN GIM The sea- saw battle continues... Medical costs hit the roof... Polls and promises CII projects higher growth… For whom the bell tolls? to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines A C Muthiah – his munificent bequeaths to science Should we change the official year? Tribute – M V Murugappan Tihar, Puzhal not different from Parappana Agrahara He continues the focus on social amelioration Don’t seem to feel the pulse… Music happens Dr C Rangarajan returns to Chennai The ‘Ayyo-yes’ is no more Streamlining mandatory third party cover Tatas moving out of urea production... Cutting the nose to spite the face Telangana in top gear… There was flood of milk. Reason: no milk commissioner! Strengthen the base... Editor's Notes Waning interest in public discussions… Put expensive assets created to use... Delhi Chalo... Nuclear power at the nucleus Why this malaise in medical education? The nuclear option TN accounts for the largest recruits by the IT sector S V Raju – a ‘good’ true liberal A think tank for Chennai No Maha Koottani in TN... Paytm karo... Vibrant Gujarat No mega rail project for Tamil Nadu When online building permits work…. Tribute More tributes to GR Limit foreign borrowings to hi-tech, export potential projects... Poor quality of university VCs CIPET hqrs to stay at Guindy – for the present? Remembering Indira Sivasailam... When the President was rendered homeless… The brown list of Venkitaramanan Parliament in paralysis... L&T- the specialty of special purpose vehicles ONGC at KG Basin Inflation: are we emulating Argentina and Brazil? The rise and fall of Annamalai University Tough task taking states together Road development slows down Increasing non co-operation of state leaders Shaming of Tamils by Tamil farmers at Delhi Tatas moving out of urea production... Airlines in India: cost and space A Grand Finale for SN’s MS centenary at the US… Tax agriculture Kinetic Karnataka Shipping woes of Chennai companies When Ratan Tata visited SRM Rahman at CIC Of course, Gujarat is vibrant Liberal imports idling indigenous capacities Not just in-laws (and outlaws); they’ve renowned academics at the helm! Muffled voices for merit… Welcome focus on core competence Whistle-Stop Tour of Raghuram Rajan Eternal support for capitalisation of PS banks TN-leverage strength of BHEL, NLC... London, London Narayan Fuel for thought Cement prices continue to rise… Naidu will soon build a new Hyderabad Wise Presidents PC’s preference for professionals Readers' Mail Banning booze... IPL type auction for VCs? SoA @ 80 GM Technology at last! Land reclamation from sea appears cheaper! PPP mode for upgrading Corporation Hospitals TIAM turns a full cycle Excel Generators provide the vital back-up GNS - 100: our first subscriber Kudos to NDTV... The Jan Dhan bonanza Alexa – Talking Wikipedia R Sridhar steps down as CEO of Shriram Capital Which side are you, Montek? When small is no larger beautiful.. A glass full of corruption The balancing act The why of tax incentives Sweet news for TN sugar mills An inexplicable neglect Auto components surge… Russi Mody – a tribute Building loyalty through the stomach Make standards certification mandatory... A yen for wastage… TN – agglomerate land holdings without alienating ownership Scientists urged to take up farmer-oriented research Gay abandon in pricing Revving up the manufacturing sector Godspeed, Chief Minister JJ Diamond jubilee of Egmore Samskrt School Small units prefers to remain small... Welcome changes that testify to Jayalalithaa’s return to health More heat than light Moily’s bold thrust Rs.1600 crore paper board plant of TNPL Gas is the way forward L&T: focus on infrastructure and more infrastructure… Making ‘my Amaravati’... Roaring Ro-Ro facility A rich pool of talent not utilised…. IAS invades NDDB... Towards speedy justice An informal presentation - analytical, forward locking... Maximising the micro pricing … Delhi returns to BJP Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated An enemy’s enemy is a friend IPL - no surprise this scam Colour-Chem’s colourful KRVS Discoms deserve better… Sri Lanka votes for change Bihar elections - the Rajaji formula worked Air Asia India will set new benchmarks for budget travel A more liberated TN… Shanti and Sadhana through Music Demise of a media baron... WTO Meet: resolved to meet again A professional at the helm of IRDA... Odisha: spectacular win by Naveen Patnaik New IT products of Ramco in the pipeline… How Air-India loses customs... The rise and rise of KCP Preserving for the future Delhi is distant… Infrastructure funding – lessons learnt TELANGANA at last…BUT Why land prices zoom in TN? EVM is tamper-proof Welcome thrust on trade in Modi’s foreign visits... Measuring roof tops in terms of KW/MW Secularism and anti-Hinduism Intellectual of rare qualities Noble nonagenarians... Revive development banks... Wanted: a second airport for Chennai Silver Years of Madras Musings Return to king coal for urea... Quality education through the PPP mode
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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