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to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines CIPET hqrs to stay at Guindy – for the present? Music happens L&T: focus on infrastructure and more infrastructure… Making ‘my Amaravati’... TN – agglomerate land holdings without alienating ownership Which side are you, Montek? Colour-Chem’s colourful KRVS Like Hinduism: many paths to reach God... New IT products of Ramco in the pipeline… Dr C Rangarajan returns to Chennai China invests in India A friendly business group Shanti and Sadhana through Music Noble nonagenarians... Gay abandon in pricing Quality education through the PPP mode A glass full of corruption Where a state respects its litterateurs… Rs.1600 crore paper board plant of TNPL Waning interest in public discussions… Cleaning Ganga – relocate tanneries and install electric crematoria Why land prices zoom in TN? TN accounts for the largest recruits by the IT sector Kudos to NDTV... Tribute Fall in crude prices help in oil sector reform S V Raju – a ‘good’ true liberal Wise Presidents Not just in-laws (and outlaws); they’ve renowned academics at the helm! The power-full Hindujas Contrarian cousins Another Indian music maestro at the UN Cutting the nose to spite the face When nations steal growth from one another… IAS invades NDDB... A Grand Finale for SN’s MS centenary at the US… When the President was rendered homeless… Airlines in India: cost and space No Maha Koottani in TN... Bihar elections - the Rajaji formula worked For whom the MIDS bell tolls? Wanted: a second airport for Chennai The ‘Ayyo-yes’ is no more S Ramanathan – a versatile musician, musicologist Shipping woes of Chennai companies Don’t seem to feel the pulse… Lesson from Chandrababu Naidu Odisha: spectacular win by Naveen Patnaik When Ratan Tata visited SRM Should we change the official year? Funding the un-funded Preserving for the future Kinetic Karnataka L&T- the specialty of special purpose vehicles Towards speedy justice Poor representation for Kerala and TN in Cabinet Shaming of Tamils by Tamil farmers at Delhi Online not in line with brick and mortar businesses... Infrastructure funding – lessons learnt An enemy’s enemy is a friend Solar, solar everywhere … Focus on quality of power - its only around 170-180V CII projects higher growth… Discoms deserve better… Build close rapport with business leaders Strengthen the base... IPL - no surprise this scam PC’s preference for professionals Editor's Notes Mu Sigma – is no more EVM is tamper-proof The Swadeshi Trump PPP mode for upgrading Corporation Hospitals A professional at the helm of IRDA... Recognition to role of NBFCs.... Things happen by accident and not by design... Fortune for Indian Airlines The why of tax incentives Gas is the way forward A C Muthiah – his munificent bequeaths to science Put expensive assets created to use... Maximising the micro pricing … Welcome GST Measuring roof tops in terms of KW/MW Small units prefers to remain small... Tatas moving out of urea production... Tatas moving out of urea production... Shale gas and its shallow future The balancing act Poor quality of university VCs The rise and fall of Annamalai University WTO Meet: resolved to meet again The brown list of Venkitaramanan An informal presentation - analytical, forward locking... Whistle-Stop Tour of Raghuram Rajan No mega rail project for Tamil Nadu Come elections, come advertisements... Increasing non co-operation of state leaders Delhi returns to BJP Godspeed, Chief Minister JJ Inflation: are we emulating Argentina and Brazil? GNS - 100: our first subscriber A proud Madrasi F C Kohli - his concerns all embracing MHC should not return to its old indisciplined ways Naidu will soon build a new Hyderabad Reliance’s TV – 18 ready to launch Tamil News Channel Editor's Says Tribute – Manikam Ramaswami Naidu’s return augurs well for Seemandhra TIAM turns a full cycle Sweeter prospects for sugar Plummeting profits of PSBs Medical costs hit the roof... Banning booze... The Gulf aviation boom Polls and promises Return to king coal for urea... Pharma – overdose of copying Solar thermal shines… Why this malaise in medical education? He saved millions from starvation... Insurance companies bleeding, yet no decision on increasing FDI limit! All eyes on Sankara Nethralaya A yen for wastage… Welcome thrust on trade in Modi’s foreign visits... For whom the bell tolls? Remembering Indira Sivasailam... Of course, Gujarat is vibrant Quality silica from Neyveli London, London Narayan Secularism and anti-Hinduism Tribute – M V Murugappan Telangana in top gear… Eternal support for capitalisation of PS banks Robber barons everywhere More Shakthi to Das’ elbow Modi storms Silicon Valley Kulandai was a giant Where is Rajaji? Alexa – Talking Wikipedia Demise of a media baron... R Sridhar steps down as CEO of Shriram Capital Delhi is distant… Intellectual of rare qualities Road development slows down Muffled voices for merit… Mersal magnified Building loyalty through the stomach IPL type auction for VCs? TELANGANA at last…BUT He continues the focus on social amelioration Fuel for thought Five star activism stalls development activity ONGC at KG Basin The few handicaps... Computation of GDP – conundrums continue Scientists urged to take up farmer-oriented research More heat than light A more liberated TN… Roaring Ro-Ro facility Welcome changes that testify to Jayalalithaa’s return to health Engineering seats go abegging A Grand Finale for SN’s MS centenary at the US… Moily’s bold thrust Convulsions in The Hindu The nuclear option Air Asia India will set new benchmarks for budget travel Paytm karo... Protest masters... Readers' Mail When online building permits work…. Tough task taking states together West Bengal: mindless malignancy This scant respect for Law Land reclamation from sea appears cheaper! Auto components surge… A think tank for Chennai Delhi Chalo... The rise and rise of KCP Parliament in paralysis... More Shakti to resource mobilisation... Welcome focus on core competence There was flood of milk. Reason: no milk commissioner! A welcome initiative by the judiciary Padma Bhushan for A Ramakrishna Make standards certification mandatory... How Air-India loses customs... TGS- The king storyteller Breaththrough in malaria control Streamlining mandatory third party cover Haul over the coal Diamond jubilee of Egmore Samskrt School Modi and the lady Sri Lanka votes for change A rich pool of talent not utilised…. SoA @ 80 An inexplicable neglect When TN politicians can emulate Kerala's Tihar, Puzhal not different from Parappana Agrahara GM Technology at last! …and of a popular trade leader Russi Mody – a tribute Silver Years of Madras Musings Vibrant Gujarat Liberal imports idling indigenous capacities Multi-faceted Venkat Adapt Vajpayee dinner diplomacy Permanent secretariat for TN GIM Adharma of opposition politics Tax agriculture The star of Spencers is no more Limit foreign borrowings to hi-tech, export potential projects... Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated B H Kothari - a tribute Cement prices continue to rise… The Jan Dhan bonanza No engine for this car The Ports’ Pasha expands into Tamil Nadu EEC at the National Media Centre Delhi is distant Align crops to agro climate endowments… Nuclear power at the nucleus CRS, a jewel among managers, is no more. Fortune 500 review Lalu’s envy, India’s pride Excel Generators provide the vital back-up Tribute – UCAL Selvan… CSR and CMI: promise of another Srinivasan Ramanujan... Bihar – Nitish Kumar adopts the Lalu model Sweet news for TN sugar mills Marketing expert Balagopal is no more More tributes to GR Revving up the manufacturing sector Rahman at CIC Boy, can you beat these? Valli, they are more marginalised The sea- saw battle continues... Revive development banks... TN-leverage strength of BHEL, NLC... When small is no larger beautiful.. The ‘Jayanthi Tax.’
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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