Ad Here  
Sweeter prospects for sugar Road development slows down Make standards certification mandatory... A think tank for Chennai Kulandai was a giant The brown list of Venkitaramanan Medical costs hit the roof... Tax agriculture Put expensive assets created to use... Reliance’s TV – 18 ready to launch Tamil News Channel Not just in-laws (and outlaws); they’ve renowned academics at the helm! S Ramanathan – a versatile musician, musicologist A Grand Finale for SN’s MS centenary at the US… Wanted: a second airport for Chennai Cleaning Ganga – relocate tanneries and install electric crematoria PC’s preference for professionals An informal presentation - analytical, forward locking... Demise of a media baron... Limit foreign borrowings to hi-tech, export potential projects... An enemy’s enemy is a friend Build close rapport with business leaders The Gulf aviation boom When Ratan Tata visited SRM Secularism and anti-Hinduism Plummeting profits of PSBs Alexa – Talking Wikipedia TELANGANA at last…BUT The rise and rise of KCP Valli, they are more marginalised West Bengal: mindless malignancy S V Raju – a ‘good’ true liberal Tribute – UCAL Selvan… EEC at the National Media Centre Align crops to agro climate endowments… IAS invades NDDB... Music happens This scant respect for Law Wise Presidents Modi storms Silicon Valley Excel Generators provide the vital back-up Shanti and Sadhana through Music Boy, can you beat these? Lesson from Chandrababu Naidu Five star activism stalls development activity An inexplicable neglect Multi-faceted Venkat He continues the focus on social amelioration Eternal support for capitalisation of PS banks Naidu will soon build a new Hyderabad Increasing non co-operation of state leaders Liberal imports idling indigenous capacities No engine for this car Of course, Gujarat is vibrant Inflation: are we emulating Argentina and Brazil? A rich pool of talent not utilised…. B H Kothari - a tribute Fortune 500 review Air Asia India will set new benchmarks for budget travel More Shakti to resource mobilisation... Tribute – M V Murugappan Tatas moving out of urea production... More heat than light When nations steal growth from one another… A more liberated TN… WTO Meet: resolved to meet again Muffled voices for merit… GM Technology at last! Streamlining mandatory third party cover Adapt Vajpayee dinner diplomacy Moily’s bold thrust Kudos to NDTV... When the President was rendered homeless… More Shakthi to Das’ elbow A yen for wastage… Discoms deserve better… EVM is tamper-proof Gay abandon in pricing Another Indian music maestro at the UN Poor representation for Kerala and TN in Cabinet Tough task taking states together Revive development banks... Quality silica from Neyveli Delhi returns to BJP Bihar – Nitish Kumar adopts the Lalu model Recognition to role of NBFCs.... Tatas moving out of urea production... More tributes to GR He saved millions from starvation... Bihar elections - the Rajaji formula worked Auto components surge… Making ‘my Amaravati’... The Jan Dhan bonanza No Maha Koottani in TN... Quality education through the PPP mode CII projects higher growth… A welcome initiative by the judiciary PPP mode for upgrading Corporation Hospitals When TN politicians can emulate Kerala's The balancing act Measuring roof tops in terms of KW/MW Where is Rajaji? TN accounts for the largest recruits by the IT sector Russi Mody – a tribute Mersal magnified The star of Spencers is no more Silver Years of Madras Musings Return to king coal for urea... Welcome changes that testify to Jayalalithaa’s return to health Remembering Indira Sivasailam... L&T: focus on infrastructure and more infrastructure… A glass full of corruption Like Hinduism: many paths to reach God... CSR and CMI: promise of another Srinivasan Ramanujan... Solar, solar everywhere … MHC should not return to its old indisciplined ways Why land prices zoom in TN? CRS, a jewel among managers, is no more. Intellectual of rare qualities Fuel for thought The rise and fall of Annamalai University The few handicaps... Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated …and of a popular trade leader Pharma – overdose of copying A Grand Finale for SN’s MS centenary at the US… Delhi is distant ONGC at KG Basin Lalu’s envy, India’s pride Polls and promises Tihar, Puzhal not different from Parappana Agrahara For whom the bell tolls? Which side are you, Montek? SoA @ 80 Odisha: spectacular win by Naveen Patnaik Gas is the way forward Godspeed, Chief Minister JJ Breaththrough in malaria control Editor's Notes Tribute Shale gas and its shallow future Readers' Mail Telangana in top gear… Colour-Chem’s colourful KRVS Land reclamation from sea appears cheaper! Cutting the nose to spite the face There was flood of milk. Reason: no milk commissioner! Marketing expert Balagopal is no more L&T- the specialty of special purpose vehicles Shaming of Tamils by Tamil farmers at Delhi Editor's Says Adharma of opposition politics Solar thermal shines… Modi and the lady TN-leverage strength of BHEL, NLC... CIPET hqrs to stay at Guindy – for the present? Don’t seem to feel the pulse… Contrarian cousins Rs.1600 crore paper board plant of TNPL TN – agglomerate land holdings without alienating ownership Mu Sigma – is no more Noble nonagenarians... Focus on quality of power - its only around 170-180V TIAM turns a full cycle Banning booze... Robber barons everywhere Where a state respects its litterateurs… to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Haul over the coal Whistle-Stop Tour of Raghuram Rajan Engineering seats go abegging Should we change the official year? Revving up the manufacturing sector Diamond jubilee of Egmore Samskrt School A C Muthiah – his munificent bequeaths to science A proud Madrasi Delhi Chalo... Building loyalty through the stomach F C Kohli - his concerns all embracing The nuclear option Come elections, come advertisements... Waning interest in public discussions… Shipping woes of Chennai companies GNS - 100: our first subscriber New IT products of Ramco in the pipeline… Welcome thrust on trade in Modi’s foreign visits... Vibrant Gujarat Scientists urged to take up farmer-oriented research Fortune for Indian Airlines Sweet news for TN sugar mills Welcome focus on core competence Parliament in paralysis... How Air-India loses customs... Cement prices continue to rise… China invests in India The ‘Ayyo-yes’ is no more Dr C Rangarajan returns to Chennai Protest masters... Insurance companies bleeding, yet no decision on increasing FDI limit! Funding the un-funded Online not in line with brick and mortar businesses... When small is no larger beautiful.. Poor quality of university VCs Airlines in India: cost and space The sea- saw battle continues... Delhi is distant… Tribute – Manikam Ramaswami Roaring Ro-Ro facility Rahman at CIC Maximising the micro pricing … The ‘Jayanthi Tax.’ Computation of GDP – conundrums continue Strengthen the base... Naidu’s return augurs well for Seemandhra The Ports’ Pasha expands into Tamil Nadu When online building permits work…. Convulsions in The Hindu Paytm karo... For whom the MIDS bell tolls? Infrastructure funding – lessons learnt The why of tax incentives No mega rail project for Tamil Nadu Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai TGS- The king storyteller Things happen by accident and not by design... IPL - no surprise this scam Nuclear power at the nucleus The power-full Hindujas Welcome GST Sri Lanka votes for change A professional at the helm of IRDA... Small units prefers to remain small... The Swadeshi Trump London, London Narayan Kinetic Karnataka Preserving for the future Why this malaise in medical education? Towards speedy justice All eyes on Sankara Nethralaya A friendly business group IPL type auction for VCs? Padma Bhushan for A Ramakrishna R Sridhar steps down as CEO of Shriram Capital Permanent secretariat for TN GIM Fall in crude prices help in oil sector reform
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236