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The brown list of Venkitaramanan This scant respect for Law R Sridhar steps down as CEO of Shriram Capital Delhi returns to BJP Align crops to agro climate endowments… He continues the focus on social amelioration Shipping woes of Chennai companies MHC should not return to its old indisciplined ways The rise and rise of KCP Modi storms Silicon Valley Adapt Vajpayee dinner diplomacy Sri Lanka votes for change Tough task taking states together An inexplicable neglect L&T- the specialty of special purpose vehicles Breaththrough in malaria control Russi Mody – a tribute Kulandai was a giant Make standards certification mandatory... Preserving for the future No Maha Koottani in TN... Increasing non co-operation of state leaders New IT products of Ramco in the pipeline… Remembering Indira Sivasailam... More Shakti to resource mobilisation... The Swadeshi Trump Inflation: are we emulating Argentina and Brazil? Godspeed, Chief Minister JJ More heat than light Naidu’s return augurs well for Seemandhra Editor's Says Insurance companies bleeding, yet no decision on increasing FDI limit! A welcome initiative by the judiciary Marketing expert Balagopal is no more Tribute Waning interest in public discussions… London, London Narayan When small is no larger beautiful.. The star of Spencers is no more The nuclear option Dr C Rangarajan returns to Chennai A rich pool of talent not utilised…. Infrastructure funding – lessons learnt Vibrant Gujarat Multi-faceted Venkat Building loyalty through the stomach Making ‘my Amaravati’... Modi and the lady Welcome thrust on trade in Modi’s foreign visits... TN-leverage strength of BHEL, NLC... SoA @ 80 Land reclamation from sea appears cheaper! Solar, solar everywhere … IPL - no surprise this scam GM Technology at last! An informal presentation - analytical, forward locking... Medical costs hit the roof... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines An enemy’s enemy is a friend Cement prices continue to rise… Fortune for Indian Airlines Limit foreign borrowings to hi-tech, export potential projects... Recognition to role of NBFCs.... No mega rail project for Tamil Nadu Of course, Gujarat is vibrant Should we change the official year? Small units prefers to remain small... Tribute – UCAL Selvan… Solar thermal shines… F C Kohli - his concerns all embracing Rs.1600 crore paper board plant of TNPL WTO Meet: resolved to meet again Parliament in paralysis... Don’t seem to feel the pulse… Excel Generators provide the vital back-up Tribute – Manikam Ramaswami Editor's Notes TGS- The king storyteller More Shakthi to Das’ elbow Gas is the way forward S V Raju – a ‘good’ true liberal PPP mode for upgrading Corporation Hospitals A yen for wastage… Where is Rajaji? Contrarian cousins Diamond jubilee of Egmore Samskrt School Reliance’s TV – 18 ready to launch Tamil News Channel Tatas moving out of urea production... The ‘Ayyo-yes’ is no more Kinetic Karnataka For whom the bell tolls? When the President was rendered homeless… Shanti and Sadhana through Music B H Kothari - a tribute All eyes on Sankara Nethralaya A think tank for Chennai Mu Sigma – is no more ONGC at KG Basin Secularism and anti-Hinduism Eternal support for capitalisation of PS banks The Jan Dhan bonanza Maximising the micro pricing … EEC at the National Media Centre Things happen by accident and not by design... Kudos to NDTV... More tributes to GR Poor quality of university VCs Intellectual of rare qualities Telangana in top gear… Auto components surge… Poor representation for Kerala and TN in Cabinet CIPET hqrs to stay at Guindy – for the present? The balancing act Why land prices zoom in TN? S Ramanathan – a versatile musician, musicologist Cutting the nose to spite the face China invests in India A Grand Finale for SN’s MS centenary at the US… Nuclear power at the nucleus Funding the un-funded Music happens For whom the MIDS bell tolls? Tatas moving out of urea production... The Gulf aviation boom Liberal imports idling indigenous capacities Streamlining mandatory third party cover Quality education through the PPP mode L&T: focus on infrastructure and more infrastructure… Five star activism stalls development activity TIAM turns a full cycle Bihar – Nitish Kumar adopts the Lalu model Revving up the manufacturing sector Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Fuel for thought A professional at the helm of IRDA... Where a state respects its litterateurs… A proud Madrasi A Grand Finale for SN’s MS centenary at the US… Whistle-Stop Tour of Raghuram Rajan The few handicaps... CII projects higher growth… Boy, can you beat these? Adharma of opposition politics Sweet news for TN sugar mills Shaming of Tamils by Tamil farmers at Delhi IPL type auction for VCs? The sea- saw battle continues... Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Mersal magnified Return to king coal for urea... Not just in-laws (and outlaws); they’ve renowned academics at the helm! Padma Bhushan for A Ramakrishna How Air-India loses customs... Moily’s bold thrust Odisha: spectacular win by Naveen Patnaik Wise Presidents Silver Years of Madras Musings A glass full of corruption Another Indian music maestro at the UN Road development slows down GNS - 100: our first subscriber Valli, they are more marginalised Welcome GST The rise and fall of Annamalai University Wanted: a second airport for Chennai He saved millions from starvation... Fall in crude prices help in oil sector reform …and of a popular trade leader Airlines in India: cost and space TN – agglomerate land holdings without alienating ownership Quality silica from Neyveli The ‘Jayanthi Tax.’ Delhi is distant Tax agriculture West Bengal: mindless malignancy Delhi Chalo... Rahman at CIC Tribute – M V Murugappan Plummeting profits of PSBs When TN politicians can emulate Kerala's When nations steal growth from one another… Revive development banks... Roaring Ro-Ro facility Online not in line with brick and mortar businesses... A friendly business group Build close rapport with business leaders Muffled voices for merit… Which side are you, Montek? Like Hinduism: many paths to reach God... Sweeter prospects for sugar Engineering seats go abegging Noble nonagenarians... A more liberated TN… Put expensive assets created to use... Banning booze... Scientists urged to take up farmer-oriented research Naidu will soon build a new Hyderabad Haul over the coal The power-full Hindujas Focus on quality of power - its only around 170-180V TN accounts for the largest recruits by the IT sector Shale gas and its shallow future Protest masters... No engine for this car Bihar elections - the Rajaji formula worked Alexa – Talking Wikipedia Gay abandon in pricing Convulsions in The Hindu Permanent secretariat for TN GIM Discoms deserve better… Towards speedy justice Fortune 500 review Measuring roof tops in terms of KW/MW Pharma – overdose of copying A C Muthiah – his munificent bequeaths to science Welcome changes that testify to Jayalalithaa’s return to health Strengthen the base... Demise of a media baron... When online building permits work…. CSR and CMI: promise of another Srinivasan Ramanujan... Paytm karo... EVM is tamper-proof When Ratan Tata visited SRM Come elections, come advertisements... The why of tax incentives Why this malaise in medical education? Delhi is distant… Readers' Mail Robber barons everywhere There was flood of milk. Reason: no milk commissioner! Welcome focus on core competence Polls and promises Air Asia India will set new benchmarks for budget travel Tihar, Puzhal not different from Parappana Agrahara Lesson from Chandrababu Naidu PC’s preference for professionals IAS invades NDDB... TELANGANA at last…BUT Cleaning Ganga – relocate tanneries and install electric crematoria CRS, a jewel among managers, is no more. Lalu’s envy, India’s pride Colour-Chem’s colourful KRVS The Ports’ Pasha expands into Tamil Nadu Computation of GDP – conundrums continue
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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