Ad Here  
Tough task taking states together The rise and rise of KCP Shaming of Tamils by Tamil farmers at Delhi More Shakti to resource mobilisation... Tihar, Puzhal not different from Parappana Agrahara Inflation: are we emulating Argentina and Brazil? Revive development banks... Land reclamation from sea appears cheaper! Tatas moving out of urea production... A think tank for Chennai Fortune 500 review Readers' Mail The nuclear option Wise Presidents TN accounts for the largest recruits by the IT sector Not just in-laws (and outlaws); they’ve renowned academics at the helm! Shipping woes of Chennai companies …and of a popular trade leader Sweet news for TN sugar mills For whom the bell tolls? The few handicaps... Rahman at CIC The Ports’ Pasha expands into Tamil Nadu China invests in India Sri Lanka votes for change A glass full of corruption Fuel for thought When TN politicians can emulate Kerala's Solar thermal shines… to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Auto components surge… Liberal imports idling indigenous capacities MHC should not return to its old indisciplined ways Breaththrough in malaria control A Grand Finale for SN’s MS centenary at the US… Quality education through the PPP mode Naidu will soon build a new Hyderabad Boy, can you beat these? L&T: focus on infrastructure and more infrastructure… IPL - no surprise this scam Waning interest in public discussions… Gas is the way forward Increasing non co-operation of state leaders Fall in crude prices help in oil sector reform Delhi is distant Maximising the micro pricing … Road development slows down Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated The ‘Jayanthi Tax.’ S V Raju – a ‘good’ true liberal Why land prices zoom in TN? Naidu’s return augurs well for Seemandhra When nations steal growth from one another… Telangana in top gear… Of course, Gujarat is vibrant Solar, solar everywhere … Revving up the manufacturing sector Cleaning Ganga – relocate tanneries and install electric crematoria Tatas moving out of urea production... CII projects higher growth… Welcome focus on core competence Where a state respects its litterateurs… When the President was rendered homeless… Why this malaise in medical education? Discoms deserve better… Vibrant Gujarat Tribute – UCAL Selvan… Return to king coal for urea... Tribute – M V Murugappan GNS - 100: our first subscriber Diamond jubilee of Egmore Samskrt School New IT products of Ramco in the pipeline… The Jan Dhan bonanza Five star activism stalls development activity Noble nonagenarians... Robber barons everywhere TGS- The king storyteller Engineering seats go abegging This scant respect for Law L&T- the specialty of special purpose vehicles TN – agglomerate land holdings without alienating ownership Focus on quality of power - its only around 170-180V Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Another Indian music maestro at the UN Dr C Rangarajan returns to Chennai No Maha Koottani in TN... Infrastructure funding – lessons learnt Pharma – overdose of copying A proud Madrasi A rich pool of talent not utilised…. Cutting the nose to spite the face Modi and the lady Streamlining mandatory third party cover When Ratan Tata visited SRM No engine for this car EVM is tamper-proof B H Kothari - a tribute Where is Rajaji? A friendly business group Reliance’s TV – 18 ready to launch Tamil News Channel Medical costs hit the roof... Funding the un-funded Tribute The ‘Ayyo-yes’ is no more Music happens Building loyalty through the stomach PPP mode for upgrading Corporation Hospitals Editor's Notes IAS invades NDDB... Kudos to NDTV... Bihar – Nitish Kumar adopts the Lalu model Limit foreign borrowings to hi-tech, export potential projects... More heat than light Banning booze... Roaring Ro-Ro facility The Gulf aviation boom A professional at the helm of IRDA... ONGC at KG Basin Align crops to agro climate endowments… Fortune for Indian Airlines Like Hinduism: many paths to reach God... The star of Spencers is no more Kulandai was a giant All eyes on Sankara Nethralaya Odisha: spectacular win by Naveen Patnaik Things happen by accident and not by design... Intellectual of rare qualities Tribute – Manikam Ramaswami Measuring roof tops in terms of KW/MW A Grand Finale for SN’s MS centenary at the US… Plummeting profits of PSBs EEC at the National Media Centre The sea- saw battle continues... Mersal magnified Poor representation for Kerala and TN in Cabinet Mu Sigma – is no more The brown list of Venkitaramanan IPL type auction for VCs? Eternal support for capitalisation of PS banks CIPET hqrs to stay at Guindy – for the present? Sweeter prospects for sugar TIAM turns a full cycle CSR and CMI: promise of another Srinivasan Ramanujan... An informal presentation - analytical, forward locking... When small is no larger beautiful.. More tributes to GR Delhi is distant… Lesson from Chandrababu Naidu He continues the focus on social amelioration WTO Meet: resolved to meet again Quality silica from Neyveli Come elections, come advertisements... Lalu’s envy, India’s pride Air Asia India will set new benchmarks for budget travel Shale gas and its shallow future TN-leverage strength of BHEL, NLC... PC’s preference for professionals Scientists urged to take up farmer-oriented research Remembering Indira Sivasailam... Gay abandon in pricing Protest masters... Alexa – Talking Wikipedia Rs.1600 crore paper board plant of TNPL Make standards certification mandatory... Multi-faceted Venkat The why of tax incentives TELANGANA at last…BUT Adapt Vajpayee dinner diplomacy Modi storms Silicon Valley Insurance companies bleeding, yet no decision on increasing FDI limit! Strengthen the base... Colour-Chem’s colourful KRVS Should we change the official year? Delhi returns to BJP An enemy’s enemy is a friend The rise and fall of Annamalai University Towards speedy justice CRS, a jewel among managers, is no more. Welcome GST Godspeed, Chief Minister JJ Whistle-Stop Tour of Raghuram Rajan Polls and promises R Sridhar steps down as CEO of Shriram Capital Contrarian cousins Bihar elections - the Rajaji formula worked Kinetic Karnataka An inexplicable neglect Valli, they are more marginalised Build close rapport with business leaders He saved millions from starvation... Editor's Says Moily’s bold thrust A yen for wastage… Russi Mody – a tribute Parliament in paralysis... The balancing act Making ‘my Amaravati’... GM Technology at last! SoA @ 80 Haul over the coal Marketing expert Balagopal is no more Recognition to role of NBFCs.... Convulsions in The Hindu Delhi Chalo... Paytm karo... Muffled voices for merit… Preserving for the future A more liberated TN… Wanted: a second airport for Chennai Silver Years of Madras Musings Airlines in India: cost and space S Ramanathan – a versatile musician, musicologist Permanent secretariat for TN GIM Which side are you, Montek? A welcome initiative by the judiciary Secularism and anti-Hinduism Padma Bhushan for A Ramakrishna London, London Narayan Adharma of opposition politics No mega rail project for Tamil Nadu How Air-India loses customs... Online not in line with brick and mortar businesses... When online building permits work…. More Shakthi to Das’ elbow The power-full Hindujas Computation of GDP – conundrums continue Shanti and Sadhana through Music Small units prefers to remain small... Excel Generators provide the vital back-up F C Kohli - his concerns all embracing West Bengal: mindless malignancy Cement prices continue to rise… Don’t seem to feel the pulse… Put expensive assets created to use... Tax agriculture Welcome changes that testify to Jayalalithaa’s return to health A C Muthiah – his munificent bequeaths to science Demise of a media baron... Welcome thrust on trade in Modi’s foreign visits... The Swadeshi Trump Nuclear power at the nucleus There was flood of milk. Reason: no milk commissioner! Poor quality of university VCs For whom the MIDS bell tolls?
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236