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Kulandai was a giant Fortune for Indian Airlines A Grand Finale for SN’s MS centenary at the US… Funding the un-funded Make standards certification mandatory... New IT products of Ramco in the pipeline… Silver Years of Madras Musings SoA @ 80 Kudos to NDTV... Welcome thrust on trade in Modi’s foreign visits... Inflation: are we emulating Argentina and Brazil? The few handicaps... Limit foreign borrowings to hi-tech, export potential projects... West Bengal: mindless malignancy The why of tax incentives The Gulf aviation boom Come elections, come advertisements... Measuring roof tops in terms of KW/MW Build close rapport with business leaders Editor's Says L&T: focus on infrastructure and more infrastructure… Cutting the nose to spite the face Whistle-Stop Tour of Raghuram Rajan Sweet news for TN sugar mills Alexa – Talking Wikipedia Tatas moving out of urea production... Banning booze... Modi and the lady Recognition to role of NBFCs.... Dr C Rangarajan returns to Chennai Rs.1600 crore paper board plant of TNPL A proud Madrasi Cement prices continue to rise… Adapt Vajpayee dinner diplomacy Waning interest in public discussions… Roaring Ro-Ro facility Demise of a media baron... Where is Rajaji? Of course, Gujarat is vibrant More heat than light GM Technology at last! Secularism and anti-Hinduism Which side are you, Montek? Tax agriculture Mu Sigma – is no more Online not in line with brick and mortar businesses... Mersal magnified Engineering seats go abegging Bihar elections - the Rajaji formula worked A think tank for Chennai Delhi is distant… A welcome initiative by the judiciary Align crops to agro climate endowments… Wise Presidents Delhi Chalo... The balancing act Fall in crude prices help in oil sector reform When Ratan Tata visited SRM IPL - no surprise this scam Telangana in top gear… TN accounts for the largest recruits by the IT sector Shaming of Tamils by Tamil farmers at Delhi IPL type auction for VCs? GNS - 100: our first subscriber Where a state respects its litterateurs… He saved millions from starvation... Tribute – Manikam Ramaswami CSR and CMI: promise of another Srinivasan Ramanujan... Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai TELANGANA at last…BUT A professional at the helm of IRDA... Muffled voices for merit… Shipping woes of Chennai companies Why this malaise in medical education? CII projects higher growth… Reliance’s TV – 18 ready to launch Tamil News Channel This scant respect for Law Streamlining mandatory third party cover B H Kothari - a tribute A rich pool of talent not utilised…. Tribute When nations steal growth from one another… Modi storms Silicon Valley Five star activism stalls development activity Adharma of opposition politics Marketing expert Balagopal is no more How Air-India loses customs... F C Kohli - his concerns all embracing Put expensive assets created to use... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines The Swadeshi Trump Nuclear power at the nucleus Poor quality of university VCs Padma Bhushan for A Ramakrishna WTO Meet: resolved to meet again Why land prices zoom in TN? PPP mode for upgrading Corporation Hospitals ONGC at KG Basin Revive development banks... Air Asia India will set new benchmarks for budget travel Wanted: a second airport for Chennai Remembering Indira Sivasailam... PC’s preference for professionals Sri Lanka votes for change L&T- the specialty of special purpose vehicles Medical costs hit the roof... Land reclamation from sea appears cheaper! Preserving for the future TN – agglomerate land holdings without alienating ownership Eternal support for capitalisation of PS banks For whom the bell tolls? Infrastructure funding – lessons learnt The Ports’ Pasha expands into Tamil Nadu Naidu’s return augurs well for Seemandhra Road development slows down The nuclear option More Shakthi to Das’ elbow Vibrant Gujarat The ‘Jayanthi Tax.’ Sweeter prospects for sugar Naidu will soon build a new Hyderabad Pharma – overdose of copying Tatas moving out of urea production... A C Muthiah – his munificent bequeaths to science Delhi is distant A Grand Finale for SN’s MS centenary at the US… Delhi returns to BJP Focus on quality of power - its only around 170-180V Noble nonagenarians... Don’t seem to feel the pulse… EEC at the National Media Centre Tough task taking states together Strengthen the base... Like Hinduism: many paths to reach God... Boy, can you beat these? An informal presentation - analytical, forward locking... Revving up the manufacturing sector Fortune 500 review Breaththrough in malaria control Scientists urged to take up farmer-oriented research EVM is tamper-proof For whom the MIDS bell tolls? S Ramanathan – a versatile musician, musicologist Editor's Notes Gas is the way forward Russi Mody – a tribute Kinetic Karnataka R Sridhar steps down as CEO of Shriram Capital Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated He continues the focus on social amelioration Airlines in India: cost and space S V Raju – a ‘good’ true liberal A more liberated TN… Return to king coal for urea... Godspeed, Chief Minister JJ Another Indian music maestro at the UN Things happen by accident and not by design... Discoms deserve better… Building loyalty through the stomach China invests in India Insurance companies bleeding, yet no decision on increasing FDI limit! Intellectual of rare qualities IAS invades NDDB... The rise and rise of KCP Increasing non co-operation of state leaders Readers' Mail Poor representation for Kerala and TN in Cabinet Excel Generators provide the vital back-up A friendly business group Colour-Chem’s colourful KRVS Shale gas and its shallow future Welcome changes that testify to Jayalalithaa’s return to health Not just in-laws (and outlaws); they’ve renowned academics at the helm! Solar thermal shines… The star of Spencers is no more No mega rail project for Tamil Nadu Lalu’s envy, India’s pride No engine for this car When TN politicians can emulate Kerala's The Jan Dhan bonanza TGS- The king storyteller Fuel for thought Computation of GDP – conundrums continue Music happens Odisha: spectacular win by Naveen Patnaik TN-leverage strength of BHEL, NLC... No Maha Koottani in TN... When the President was rendered homeless… Tribute – UCAL Selvan… More tributes to GR Diamond jubilee of Egmore Samskrt School Maximising the micro pricing … Contrarian cousins CIPET hqrs to stay at Guindy – for the present? Haul over the coal Paytm karo... Tribute – M V Murugappan MHC should not return to its old indisciplined ways An enemy’s enemy is a friend Towards speedy justice Liberal imports idling indigenous capacities Robber barons everywhere Tihar, Puzhal not different from Parappana Agrahara Shanti and Sadhana through Music Auto components surge… CRS, a jewel among managers, is no more. Permanent secretariat for TN GIM The brown list of Venkitaramanan Quality education through the PPP mode All eyes on Sankara Nethralaya Gay abandon in pricing Convulsions in The Hindu Multi-faceted Venkat …and of a popular trade leader More Shakti to resource mobilisation... Rahman at CIC The sea- saw battle continues... Making ‘my Amaravati’... Polls and promises Small units prefers to remain small... When small is no larger beautiful.. TIAM turns a full cycle Welcome GST Bihar – Nitish Kumar adopts the Lalu model Moily’s bold thrust There was flood of milk. Reason: no milk commissioner! Solar, solar everywhere … London, London Narayan The rise and fall of Annamalai University Cleaning Ganga – relocate tanneries and install electric crematoria An inexplicable neglect Quality silica from Neyveli The ‘Ayyo-yes’ is no more The power-full Hindujas Should we change the official year? Parliament in paralysis... Plummeting profits of PSBs Lesson from Chandrababu Naidu Valli, they are more marginalised Protest masters... A yen for wastage… A glass full of corruption When online building permits work…. Welcome focus on core competence
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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