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Align crops to agro climate endowments… A proud Madrasi Robber barons everywhere Adharma of opposition politics The rise and fall of Annamalai University Cement prices continue to rise… Lalu’s envy, India’s pride Road development slows down Measuring roof tops in terms of KW/MW More heat than light Colour-Chem’s colourful KRVS Kudos to NDTV... Revving up the manufacturing sector Alexa – Talking Wikipedia A friendly business group Muffled voices for merit… Where is Rajaji? When nations steal growth from one another… More tributes to GR Shale gas and its shallow future Cleaning Ganga – relocate tanneries and install electric crematoria The Jan Dhan bonanza A welcome initiative by the judiciary Tatas moving out of urea production... Of course, Gujarat is vibrant Sri Lanka votes for change Padma Bhushan for A Ramakrishna When the President was rendered homeless… Moily’s bold thrust Delhi Chalo... CII projects higher growth… Computation of GDP – conundrums continue China invests in India Remembering Indira Sivasailam... Where a state respects its litterateurs… Secularism and anti-Hinduism Editor's Says More Shakti to resource mobilisation... Naidu’s return augurs well for Seemandhra WTO Meet: resolved to meet again Whistle-Stop Tour of Raghuram Rajan The balancing act Things happen by accident and not by design... GNS - 100: our first subscriber Welcome thrust on trade in Modi’s foreign visits... Tribute Auto components surge… A professional at the helm of IRDA... Scientists urged to take up farmer-oriented research Breaththrough in malaria control …and of a popular trade leader PC’s preference for professionals Online not in line with brick and mortar businesses... Paytm karo... A think tank for Chennai Rs.1600 crore paper board plant of TNPL New IT products of Ramco in the pipeline… Permanent secretariat for TN GIM Build close rapport with business leaders Welcome changes that testify to Jayalalithaa’s return to health Funding the un-funded This scant respect for Law Air Asia India will set new benchmarks for budget travel S Ramanathan – a versatile musician, musicologist Should we change the official year? Another Indian music maestro at the UN A yen for wastage… Diamond jubilee of Egmore Samskrt School Marketing expert Balagopal is no more Tribute – Manikam Ramaswami Boy, can you beat these? Contrarian cousins Tax agriculture The ‘Ayyo-yes’ is no more A Grand Finale for SN’s MS centenary at the US… Revive development banks... Solar, solar everywhere … Naidu will soon build a new Hyderabad Bihar elections - the Rajaji formula worked There was flood of milk. Reason: no milk commissioner! Small units prefers to remain small... TN accounts for the largest recruits by the IT sector Put expensive assets created to use... The Ports’ Pasha expands into Tamil Nadu A more liberated TN… Like Hinduism: many paths to reach God... CIPET hqrs to stay at Guindy – for the present? Eternal support for capitalisation of PS banks Bihar – Nitish Kumar adopts the Lalu model Sweet news for TN sugar mills Focus on quality of power - its only around 170-180V When TN politicians can emulate Kerala's TELANGANA at last…BUT West Bengal: mindless malignancy The sea- saw battle continues... An inexplicable neglect The nuclear option The few handicaps... Modi storms Silicon Valley Making ‘my Amaravati’... TIAM turns a full cycle Russi Mody – a tribute Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai The ‘Jayanthi Tax.’ Streamlining mandatory third party cover EEC at the National Media Centre A C Muthiah – his munificent bequeaths to science Readers' Mail TN – agglomerate land holdings without alienating ownership More Shakthi to Das’ elbow Wise Presidents Cutting the nose to spite the face IAS invades NDDB... ONGC at KG Basin Nuclear power at the nucleus Five star activism stalls development activity Noble nonagenarians... Fortune 500 review The brown list of Venkitaramanan The why of tax incentives CRS, a jewel among managers, is no more. No mega rail project for Tamil Nadu Strengthen the base... Godspeed, Chief Minister JJ How Air-India loses customs... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Poor quality of university VCs Modi and the lady Odisha: spectacular win by Naveen Patnaik Tribute – M V Murugappan Intellectual of rare qualities Quality silica from Neyveli Gas is the way forward Limit foreign borrowings to hi-tech, export potential projects... Dr C Rangarajan returns to Chennai Tihar, Puzhal not different from Parappana Agrahara London, London Narayan Excel Generators provide the vital back-up Discoms deserve better… Rahman at CIC Quality education through the PPP mode Inflation: are we emulating Argentina and Brazil? Haul over the coal Land reclamation from sea appears cheaper! Polls and promises Welcome GST When small is no larger beautiful.. Medical costs hit the roof... Maximising the micro pricing … Mersal magnified Recognition to role of NBFCs.... Lesson from Chandrababu Naidu The star of Spencers is no more Fall in crude prices help in oil sector reform TGS- The king storyteller TN-leverage strength of BHEL, NLC... Demise of a media baron... Banning booze... For whom the bell tolls? Wanted: a second airport for Chennai Fortune for Indian Airlines Adapt Vajpayee dinner diplomacy Editor's Notes The Swadeshi Trump Return to king coal for urea... A rich pool of talent not utilised…. L&T: focus on infrastructure and more infrastructure… Make standards certification mandatory... The power-full Hindujas Kulandai was a giant Engineering seats go abegging He continues the focus on social amelioration Silver Years of Madras Musings Sweeter prospects for sugar Waning interest in public discussions… L&T- the specialty of special purpose vehicles Mu Sigma – is no more CSR and CMI: promise of another Srinivasan Ramanujan... Why land prices zoom in TN? IPL type auction for VCs? Tough task taking states together F C Kohli - his concerns all embracing Not just in-laws (and outlaws); they’ve renowned academics at the helm! A glass full of corruption Protest masters... No engine for this car Multi-faceted Venkat Delhi is distant… Plummeting profits of PSBs When Ratan Tata visited SRM Preserving for the future A Grand Finale for SN’s MS centenary at the US… Increasing non co-operation of state leaders IPL - no surprise this scam Delhi returns to BJP Welcome focus on core competence Music happens Tatas moving out of urea production... The rise and rise of KCP Insurance companies bleeding, yet no decision on increasing FDI limit! SoA @ 80 Roaring Ro-Ro facility Solar thermal shines… B H Kothari - a tribute Towards speedy justice Why this malaise in medical education? Shaming of Tamils by Tamil farmers at Delhi All eyes on Sankara Nethralaya Don’t seem to feel the pulse… GM Technology at last! Come elections, come advertisements... MHC should not return to its old indisciplined ways Convulsions in The Hindu Reliance’s TV – 18 ready to launch Tamil News Channel The Gulf aviation boom R Sridhar steps down as CEO of Shriram Capital An informal presentation - analytical, forward locking... Shanti and Sadhana through Music S V Raju – a ‘good’ true liberal For whom the MIDS bell tolls? Airlines in India: cost and space Kinetic Karnataka Tribute – UCAL Selvan… Building loyalty through the stomach Liberal imports idling indigenous capacities Telangana in top gear… Infrastructure funding – lessons learnt When online building permits work…. Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated PPP mode for upgrading Corporation Hospitals An enemy’s enemy is a friend No Maha Koottani in TN... Which side are you, Montek? EVM is tamper-proof Vibrant Gujarat Parliament in paralysis... Delhi is distant Poor representation for Kerala and TN in Cabinet Valli, they are more marginalised Shipping woes of Chennai companies He saved millions from starvation... Pharma – overdose of copying Fuel for thought Gay abandon in pricing
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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