Ad Here  
SoA @ 80 Tax agriculture Parliament in paralysis... The power-full Hindujas Modi and the lady An enemy’s enemy is a friend B H Kothari - a tribute Like Hinduism: many paths to reach God... Modi storms Silicon Valley Return to king coal for urea... Mersal magnified Funding the un-funded More heat than light Medical costs hit the roof... Vibrant Gujarat Engineering seats go abegging Convulsions in The Hindu For whom the MIDS bell tolls? Insurance companies bleeding, yet no decision on increasing FDI limit! A Grand Finale for SN’s MS centenary at the US… Breaththrough in malaria control Streamlining mandatory third party cover Tribute – UCAL Selvan… He continues the focus on social amelioration Sri Lanka votes for change Poor quality of university VCs S V Raju – a ‘good’ true liberal Making ‘my Amaravati’... Intellectual of rare qualities A glass full of corruption Inflation: are we emulating Argentina and Brazil? Computation of GDP – conundrums continue Align crops to agro climate endowments… Recognition to role of NBFCs.... Roaring Ro-Ro facility Excel Generators provide the vital back-up Dr C Rangarajan returns to Chennai Limit foreign borrowings to hi-tech, export potential projects... China invests in India TN-leverage strength of BHEL, NLC... More Shakthi to Das’ elbow The sea- saw battle continues... Diamond jubilee of Egmore Samskrt School Preserving for the future A proud Madrasi Infrastructure funding – lessons learnt Auto components surge… GNS - 100: our first subscriber Quality silica from Neyveli Which side are you, Montek? Kinetic Karnataka Solar, solar everywhere … Adapt Vajpayee dinner diplomacy Small units prefers to remain small... Remembering Indira Sivasailam... Tribute – M V Murugappan A C Muthiah – his munificent bequeaths to science Adharma of opposition politics F C Kohli - his concerns all embracing Five star activism stalls development activity Rahman at CIC Discoms deserve better… A professional at the helm of IRDA... Focus on quality of power - its only around 170-180V Kulandai was a giant Boy, can you beat these? Put expensive assets created to use... Delhi is distant The Gulf aviation boom Where a state respects its litterateurs… Shipping woes of Chennai companies Why land prices zoom in TN? Marketing expert Balagopal is no more When TN politicians can emulate Kerala's L&T- the specialty of special purpose vehicles Eternal support for capitalisation of PS banks Cutting the nose to spite the face to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Waning interest in public discussions… GM Technology at last! A Grand Finale for SN’s MS centenary at the US… No engine for this car Air Asia India will set new benchmarks for budget travel CSR and CMI: promise of another Srinivasan Ramanujan... Alexa – Talking Wikipedia A yen for wastage… TN accounts for the largest recruits by the IT sector Haul over the coal IAS invades NDDB... Fortune for Indian Airlines A more liberated TN… Paytm karo... West Bengal: mindless malignancy Tribute MHC should not return to its old indisciplined ways Road development slows down Maximising the micro pricing … No mega rail project for Tamil Nadu The Swadeshi Trump The Ports’ Pasha expands into Tamil Nadu Liberal imports idling indigenous capacities Whistle-Stop Tour of Raghuram Rajan TN – agglomerate land holdings without alienating ownership Delhi returns to BJP IPL type auction for VCs? TELANGANA at last…BUT The ‘Ayyo-yes’ is no more The rise and fall of Annamalai University Building loyalty through the stomach EEC at the National Media Centre Solar thermal shines… The balancing act The few handicaps... More Shakti to resource mobilisation... ONGC at KG Basin Online not in line with brick and mortar businesses... Sweeter prospects for sugar Airlines in India: cost and space Rs.1600 crore paper board plant of TNPL Tatas moving out of urea production... More tributes to GR Not just in-laws (and outlaws); they’ve renowned academics at the helm! Welcome GST All eyes on Sankara Nethralaya Of course, Gujarat is vibrant Demise of a media baron... Poor representation for Kerala and TN in Cabinet Revive development banks... Quality education through the PPP mode Protest masters... Silver Years of Madras Musings Valli, they are more marginalised When small is no larger beautiful.. When Ratan Tata visited SRM How Air-India loses customs... When the President was rendered homeless… Music happens Shanti and Sadhana through Music Sweet news for TN sugar mills The brown list of Venkitaramanan Tihar, Puzhal not different from Parappana Agrahara Should we change the official year? The ‘Jayanthi Tax.’ Reliance’s TV – 18 ready to launch Tamil News Channel PC’s preference for professionals The nuclear option Naidu will soon build a new Hyderabad Odisha: spectacular win by Naveen Patnaik Gay abandon in pricing CII projects higher growth… Fortune 500 review Moily’s bold thrust No Maha Koottani in TN... Padma Bhushan for A Ramakrishna Welcome changes that testify to Jayalalithaa’s return to health Plummeting profits of PSBs Shaming of Tamils by Tamil farmers at Delhi Strengthen the base... Wanted: a second airport for Chennai EVM is tamper-proof Kudos to NDTV... There was flood of milk. Reason: no milk commissioner! Cleaning Ganga – relocate tanneries and install electric crematoria A friendly business group TGS- The king storyteller TIAM turns a full cycle CIPET hqrs to stay at Guindy – for the present? Pharma – overdose of copying Contrarian cousins PPP mode for upgrading Corporation Hospitals Delhi is distant… When nations steal growth from one another… Secularism and anti-Hinduism The why of tax incentives Polls and promises Banning booze... The star of Spencers is no more Don’t seem to feel the pulse… Make standards certification mandatory... Cement prices continue to rise… The Jan Dhan bonanza Readers' Mail Lalu’s envy, India’s pride Come elections, come advertisements... Shale gas and its shallow future An informal presentation - analytical, forward locking... Why this malaise in medical education? L&T: focus on infrastructure and more infrastructure… Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai IPL - no surprise this scam Scientists urged to take up farmer-oriented research Land reclamation from sea appears cheaper! When online building permits work…. A think tank for Chennai Godspeed, Chief Minister JJ Noble nonagenarians... WTO Meet: resolved to meet again Nuclear power at the nucleus A rich pool of talent not utilised…. Things happen by accident and not by design... CRS, a jewel among managers, is no more. Welcome thrust on trade in Modi’s foreign visits... Revving up the manufacturing sector An inexplicable neglect Muffled voices for merit… Delhi Chalo... Another Indian music maestro at the UN Colour-Chem’s colourful KRVS Tatas moving out of urea production... For whom the bell tolls? Wise Presidents Tough task taking states together Fuel for thought Bihar elections - the Rajaji formula worked New IT products of Ramco in the pipeline… Multi-faceted Venkat London, London Narayan Telangana in top gear… Increasing non co-operation of state leaders Naidu’s return augurs well for Seemandhra Build close rapport with business leaders Robber barons everywhere Tribute – Manikam Ramaswami He saved millions from starvation... …and of a popular trade leader Lesson from Chandrababu Naidu Towards speedy justice Editor's Notes Permanent secretariat for TN GIM Editor's Says Measuring roof tops in terms of KW/MW Mu Sigma – is no more Fall in crude prices help in oil sector reform Where is Rajaji? R Sridhar steps down as CEO of Shriram Capital S Ramanathan – a versatile musician, musicologist Gas is the way forward This scant respect for Law Bihar – Nitish Kumar adopts the Lalu model A welcome initiative by the judiciary Russi Mody – a tribute The rise and rise of KCP Welcome focus on core competence
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236