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Solar thermal shines… Fortune for Indian Airlines An enemy’s enemy is a friend Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Align crops to agro climate endowments… Cement prices continue to rise… Auto components surge… Marketing expert Balagopal is no more Shipping woes of Chennai companies Welcome focus on core competence Streamlining mandatory third party cover The power-full Hindujas The why of tax incentives Adapt Vajpayee dinner diplomacy New IT products of Ramco in the pipeline… This scant respect for Law Building loyalty through the stomach TN – agglomerate land holdings without alienating ownership An informal presentation - analytical, forward locking... Parliament in paralysis... When the President was rendered homeless… Delhi Chalo... Another Indian music maestro at the UN No mega rail project for Tamil Nadu Inflation: are we emulating Argentina and Brazil? Revving up the manufacturing sector Wise Presidents An inexplicable neglect A rich pool of talent not utilised…. IAS invades NDDB... WTO Meet: resolved to meet again Eternal support for capitalisation of PS banks Where is Rajaji? Cleaning Ganga – relocate tanneries and install electric crematoria Telangana in top gear… Modi storms Silicon Valley Tax agriculture S V Raju – a ‘good’ true liberal Solar, solar everywhere … Permanent secretariat for TN GIM Wanted: a second airport for Chennai Maximising the micro pricing … TIAM turns a full cycle Computation of GDP – conundrums continue Things happen by accident and not by design... Muffled voices for merit… Mersal magnified Tough task taking states together Moily’s bold thrust Breaththrough in malaria control Medical costs hit the roof... ONGC at KG Basin L&T: focus on infrastructure and more infrastructure… A C Muthiah – his munificent bequeaths to science Odisha: spectacular win by Naveen Patnaik Plummeting profits of PSBs Tribute – UCAL Selvan… Delhi is distant Robber barons everywhere Not just in-laws (and outlaws); they’ve renowned academics at the helm! Tihar, Puzhal not different from Parappana Agrahara Diamond jubilee of Egmore Samskrt School Intellectual of rare qualities Make standards certification mandatory... Poor quality of university VCs Tribute L&T- the specialty of special purpose vehicles More Shakthi to Das’ elbow Secularism and anti-Hinduism Paytm karo... Infrastructure funding – lessons learnt to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines B H Kothari - a tribute The Swadeshi Trump Bihar elections - the Rajaji formula worked Put expensive assets created to use... The nuclear option The rise and fall of Annamalai University CIPET hqrs to stay at Guindy – for the present? Small units prefers to remain small... Naidu will soon build a new Hyderabad Godspeed, Chief Minister JJ Funding the un-funded MHC should not return to its old indisciplined ways CII projects higher growth… The brown list of Venkitaramanan Fuel for thought West Bengal: mindless malignancy Return to king coal for urea... Should we change the official year? Protest masters... Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Like Hinduism: many paths to reach God... When nations steal growth from one another… Waning interest in public discussions… Tribute – M V Murugappan A friendly business group Increasing non co-operation of state leaders Kulandai was a giant Liberal imports idling indigenous capacities CSR and CMI: promise of another Srinivasan Ramanujan... Excel Generators provide the vital back-up A glass full of corruption Whistle-Stop Tour of Raghuram Rajan Boy, can you beat these? TGS- The king storyteller When small is no larger beautiful.. Limit foreign borrowings to hi-tech, export potential projects... Engineering seats go abegging Build close rapport with business leaders Gay abandon in pricing The Jan Dhan bonanza Why this malaise in medical education? Delhi returns to BJP When Ratan Tata visited SRM Discoms deserve better… …and of a popular trade leader No engine for this car Tatas moving out of urea production... He continues the focus on social amelioration How Air-India loses customs... Delhi is distant… Polls and promises Gas is the way forward The balancing act CRS, a jewel among managers, is no more. Of course, Gujarat is vibrant IPL type auction for VCs? Which side are you, Montek? Strengthen the base... Welcome thrust on trade in Modi’s foreign visits... Five star activism stalls development activity Nuclear power at the nucleus Valli, they are more marginalised Modi and the lady TELANGANA at last…BUT Padma Bhushan for A Ramakrishna Cutting the nose to spite the face Music happens Silver Years of Madras Musings Revive development banks... The Gulf aviation boom The Ports’ Pasha expands into Tamil Nadu Welcome changes that testify to Jayalalithaa’s return to health A welcome initiative by the judiciary Scientists urged to take up farmer-oriented research Poor representation for Kerala and TN in Cabinet PC’s preference for professionals PPP mode for upgrading Corporation Hospitals Roaring Ro-Ro facility Dr C Rangarajan returns to Chennai Rahman at CIC All eyes on Sankara Nethralaya A think tank for Chennai For whom the MIDS bell tolls? Alexa – Talking Wikipedia The ‘Ayyo-yes’ is no more Bihar – Nitish Kumar adopts the Lalu model A more liberated TN… GM Technology at last! F C Kohli - his concerns all embracing Readers' Mail GNS - 100: our first subscriber Recognition to role of NBFCs.... Naidu’s return augurs well for Seemandhra More heat than light Colour-Chem’s colourful KRVS When TN politicians can emulate Kerala's Convulsions in The Hindu Focus on quality of power - its only around 170-180V Preserving for the future There was flood of milk. Reason: no milk commissioner! Reliance’s TV – 18 ready to launch Tamil News Channel Rs.1600 crore paper board plant of TNPL EVM is tamper-proof The star of Spencers is no more Tribute – Manikam Ramaswami A proud Madrasi Fall in crude prices help in oil sector reform Mu Sigma – is no more Vibrant Gujarat Sweeter prospects for sugar The few handicaps... The ‘Jayanthi Tax.’ Shanti and Sadhana through Music Airlines in India: cost and space A professional at the helm of IRDA... EEC at the National Media Centre Pharma – overdose of copying Shale gas and its shallow future Online not in line with brick and mortar businesses... China invests in India The rise and rise of KCP A Grand Finale for SN’s MS centenary at the US… TN-leverage strength of BHEL, NLC... Road development slows down Quality education through the PPP mode Kinetic Karnataka No Maha Koottani in TN... Land reclamation from sea appears cheaper! Haul over the coal More tributes to GR Multi-faceted Venkat Sweet news for TN sugar mills Kudos to NDTV... For whom the bell tolls? Insurance companies bleeding, yet no decision on increasing FDI limit! Lalu’s envy, India’s pride Noble nonagenarians... London, London Narayan Measuring roof tops in terms of KW/MW Demise of a media baron... Fortune 500 review Where a state respects its litterateurs… Quality silica from Neyveli Editor's Notes A yen for wastage… S Ramanathan – a versatile musician, musicologist Sri Lanka votes for change Welcome GST Towards speedy justice SoA @ 80 Come elections, come advertisements... Banning booze... A Grand Finale for SN’s MS centenary at the US… Contrarian cousins TN accounts for the largest recruits by the IT sector The sea- saw battle continues... When online building permits work…. More Shakti to resource mobilisation... Russi Mody – a tribute Tatas moving out of urea production... Lesson from Chandrababu Naidu Editor's Says IPL - no surprise this scam Air Asia India will set new benchmarks for budget travel Remembering Indira Sivasailam... Shaming of Tamils by Tamil farmers at Delhi He saved millions from starvation... R Sridhar steps down as CEO of Shriram Capital Don’t seem to feel the pulse… Why land prices zoom in TN? Making ‘my Amaravati’... Adharma of opposition politics
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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