Ad Here  
April
May
June
July
August
September
 
 
All eyes on Sankara Nethralaya Diamond jubilee of Egmore Samskrt School A professional at the helm of IRDA... Towards speedy justice Cement prices continue to rise… Insurance companies bleeding, yet no decision on increasing FDI limit! Kinetic Karnataka A Grand Finale for SN’s MS centenary at the US… CRS, a jewel among managers, is no more. Godspeed, Chief Minister JJ Which side are you, Montek? A rich pool of talent not utilised…. Russi Mody – a tribute China invests in India TN-leverage strength of BHEL, NLC... Padma Bhushan for A Ramakrishna L&T: focus on infrastructure and more infrastructure… West Bengal: mindless malignancy Tihar, Puzhal not different from Parappana Agrahara Eternal support for capitalisation of PS banks Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai No mega rail project for Tamil Nadu Welcome focus on core competence IAS invades NDDB... An enemy’s enemy is a friend More Shakthi to Das’ elbow Like Hinduism: many paths to reach God... Parliament in paralysis... MHC should not return to its old indisciplined ways Maximising the micro pricing … Making ‘my Amaravati’... S Ramanathan – a versatile musician, musicologist TGS- The king storyteller Music happens EEC at the National Media Centre There was flood of milk. Reason: no milk commissioner! Kudos to NDTV... How Air-India loses customs... Shanti and Sadhana through Music TIAM turns a full cycle Cutting the nose to spite the face Poor representation for Kerala and TN in Cabinet Reliance’s TV – 18 ready to launch Tamil News Channel London, London Narayan Remembering Indira Sivasailam... Bihar elections - the Rajaji formula worked New IT products of Ramco in the pipeline… Kulandai was a giant Muffled voices for merit… PPP mode for upgrading Corporation Hospitals Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Small units prefers to remain small... Rs.1600 crore paper board plant of TNPL Convulsions in The Hindu Adapt Vajpayee dinner diplomacy Delhi is distant… Return to king coal for urea... Mersal magnified Scientists urged to take up farmer-oriented research When TN politicians can emulate Kerala's Where a state respects its litterateurs… A more liberated TN… Land reclamation from sea appears cheaper! A welcome initiative by the judiciary B H Kothari - a tribute Quality education through the PPP mode Five star activism stalls development activity Silver Years of Madras Musings Air Asia India will set new benchmarks for budget travel Modi storms Silicon Valley When nations steal growth from one another… Gay abandon in pricing The ‘Jayanthi Tax.’ For whom the bell tolls? Sri Lanka votes for change Engineering seats go abegging Tough task taking states together Lesson from Chandrababu Naidu Revive development banks... Come elections, come advertisements... Naidu will soon build a new Hyderabad Shaming of Tamils by Tamil farmers at Delhi Tatas moving out of urea production... Wanted: a second airport for Chennai Shipping woes of Chennai companies When online building permits work…. CSR and CMI: promise of another Srinivasan Ramanujan... A C Muthiah – his munificent bequeaths to science The why of tax incentives Noble nonagenarians... Should we change the official year? Solar, solar everywhere … Strengthen the base... He saved millions from starvation... Road development slows down Sweet news for TN sugar mills No engine for this car More tributes to GR Cleaning Ganga – relocate tanneries and install electric crematoria The Ports’ Pasha expands into Tamil Nadu Delhi is distant Adharma of opposition politics Boy, can you beat these? Paytm karo... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Haul over the coal The balancing act CII projects higher growth… Auto components surge… Readers' Mail Fuel for thought GM Technology at last! The few handicaps... He continues the focus on social amelioration When Ratan Tata visited SRM Tax agriculture Odisha: spectacular win by Naveen Patnaik F C Kohli - his concerns all embracing Streamlining mandatory third party cover The rise and rise of KCP Lalu’s envy, India’s pride Excel Generators provide the vital back-up Delhi Chalo... The Jan Dhan bonanza Measuring roof tops in terms of KW/MW CIPET hqrs to stay at Guindy – for the present? Permanent secretariat for TN GIM Building loyalty through the stomach Telangana in top gear… The ‘Ayyo-yes’ is no more The Swadeshi Trump R Sridhar steps down as CEO of Shriram Capital Preserving for the future Computation of GDP – conundrums continue Welcome changes that testify to Jayalalithaa’s return to health Tribute Revving up the manufacturing sector Whistle-Stop Tour of Raghuram Rajan Infrastructure funding – lessons learnt The rise and fall of Annamalai University Polls and promises Fortune for Indian Airlines Fortune 500 review Why land prices zoom in TN? The star of Spencers is no more Another Indian music maestro at the UN Multi-faceted Venkat An informal presentation - analytical, forward locking... Marketing expert Balagopal is no more An inexplicable neglect The power-full Hindujas Airlines in India: cost and space Where is Rajaji? Liberal imports idling indigenous capacities …and of a popular trade leader Alexa – Talking Wikipedia No Maha Koottani in TN... Things happen by accident and not by design... Delhi returns to BJP When the President was rendered homeless… Bihar – Nitish Kumar adopts the Lalu model Make standards certification mandatory... A Grand Finale for SN’s MS centenary at the US… Quality silica from Neyveli This scant respect for Law Poor quality of university VCs Gas is the way forward Editor's Notes The sea- saw battle continues... TELANGANA at last…BUT Contrarian cousins When small is no larger beautiful.. Protest masters... Online not in line with brick and mortar businesses... Discoms deserve better… Put expensive assets created to use... IPL - no surprise this scam Naidu’s return augurs well for Seemandhra A friendly business group TN – agglomerate land holdings without alienating ownership A think tank for Chennai Wise Presidents A glass full of corruption Increasing non co-operation of state leaders Don’t seem to feel the pulse… The nuclear option L&T- the specialty of special purpose vehicles Tribute – Manikam Ramaswami EVM is tamper-proof Medical costs hit the roof... Tribute – M V Murugappan WTO Meet: resolved to meet again Focus on quality of power - its only around 170-180V Recognition to role of NBFCs.... Welcome thrust on trade in Modi’s foreign visits... Colour-Chem’s colourful KRVS Of course, Gujarat is vibrant The Gulf aviation boom Secularism and anti-Hinduism Inflation: are we emulating Argentina and Brazil? For whom the MIDS bell tolls? GNS - 100: our first subscriber Demise of a media baron... Sweeter prospects for sugar Waning interest in public discussions… Why this malaise in medical education? ONGC at KG Basin The brown list of Venkitaramanan Tribute – UCAL Selvan… Rahman at CIC Modi and the lady Build close rapport with business leaders S V Raju – a ‘good’ true liberal Not just in-laws (and outlaws); they’ve renowned academics at the helm! Pharma – overdose of copying Align crops to agro climate endowments… More heat than light Robber barons everywhere SoA @ 80 Plummeting profits of PSBs Intellectual of rare qualities Nuclear power at the nucleus Shale gas and its shallow future More Shakti to resource mobilisation... Limit foreign borrowings to hi-tech, export potential projects... Funding the un-funded Roaring Ro-Ro facility Breaththrough in malaria control Mu Sigma – is no more Tatas moving out of urea production... IPL type auction for VCs? Vibrant Gujarat Fall in crude prices help in oil sector reform Editor's Says TN accounts for the largest recruits by the IT sector PC’s preference for professionals A proud Madrasi A yen for wastage… Dr C Rangarajan returns to Chennai Banning booze... Moily’s bold thrust Welcome GST Valli, they are more marginalised Solar thermal shines…
 
There was flood of milk. Reason: no milk commissioner!

The Father of the Milk Revolution Verghese Kurien demonstrated the effectiveness of organising milk production and marketing through milk producers’ cooperatives.

The Amul brand became a great symbol of success. But his efforts to replicate the Anand pattern in other states did not meet with success comparable to that of Gujarat. In tune with the diversity of India, the country opted different models. Tamil Nadu, with its intense political activity, opted to continue with organising milk production under the direction and control of the government. The Tamil Nadu Dairy Development Corporation continues to manage and administer milk production and marketing under the brand name Aavin.

Unfortunately, the slow grind of the bureaucratic machinery and frequent transfer of the chief executive dilute the needed thrust and aggression for maximising the corporation’s efficacy. I cite two instances:

•    In 2012, prior to Deepavali festival, Aavin introduced several sweet packs and offered these at attractive prices. The quality was quite good and prices more favourable than comparable products from private concerns like Grand Sweets or Sri Krishna Sweets. Demand was so high that the stocks were sold out in most outlets within a couple of hours of arrival. If one expected the corporation to build on this success, one was sadly disappointed. For Deepavali 2013, stocks did not reach the outlets even a couple of days before Deepavali. The frequent change of bureaucrats at the top comes in the way of building on successful practices.

•    The second example is even more pathetic. A few years ago, TNDDC’s Salem unit introduced flavoured milk in tetra packs. The different flavours included strawberry, vanilla, banana, chocolate, pista… Priced at Rs 15 per pack, these became affordable and turned out to be among the popular products of Aavin. The machine imported from Sweden over a decade ago and installed at the Salem unit was in crying need of replacement. But TNDDC did not bother to monitor the deteriorating condition. The machine crashed in 2013 totally stopping production of this popular product. It seems it may take more than a year from now to get a new machine imported from Europe.

Such established corporations should naturally have a think tank to plan ahead. How sad such a system is not in place at TNDDC!

I remember Kurien’s address at a dairy conference organised by the then Milk Commissioner L M Menezes at Chennai in the early 1980s. I recall his address in the presence of the then Minister of Dairy Development K A Krishnaswamy. See how Kurien twitted Menezes, one of the brilliant administrators who worked so hard to replicate the Anand pattern in Tamil Nadu : “I visited New Zealand. The bloody place was flooded with milk. I investigated the reason,” Kurien paused, turned towards Menezes, and remarked: “I found there was no Milk Commissioner in New Zealand! I was in the Netherlands. There again the milk was flowing like river. I found the answer. There was no milk commissioner…’

 The refrain that Brutus was an honourable man was repeated by Kurien. Sadly, Kurien’s prescription of milk production and marketing managed by cooperatives did not fit into the party politics-dominated Tamil society.

 

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com