Ad Here  
Maximising the micro pricing … Build close rapport with business leaders Align crops to agro climate endowments… A Grand Finale for SN’s MS centenary at the US… Alexa – Talking Wikipedia Paytm karo... A professional at the helm of IRDA... Sweeter prospects for sugar The rise and rise of KCP Not just in-laws (and outlaws); they’ve renowned academics at the helm! Banning booze... Cement prices continue to rise… The Ports’ Pasha expands into Tamil Nadu Lesson from Chandrababu Naidu Inflation: are we emulating Argentina and Brazil? Robber barons everywhere Of course, Gujarat is vibrant Whistle-Stop Tour of Raghuram Rajan Rahman at CIC The Jan Dhan bonanza Naidu’s return augurs well for Seemandhra The ‘Jayanthi Tax.’ The sea- saw battle continues... Godspeed, Chief Minister JJ EVM is tamper-proof Boy, can you beat these? He saved millions from starvation... L&T: focus on infrastructure and more infrastructure… Colour-Chem’s colourful KRVS For whom the bell tolls? Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai This scant respect for Law A friendly business group Excel Generators provide the vital back-up Polls and promises MHC should not return to its old indisciplined ways Kinetic Karnataka IPL type auction for VCs? When TN politicians can emulate Kerala's Adharma of opposition politics Silver Years of Madras Musings An informal presentation - analytical, forward locking... Welcome thrust on trade in Modi’s foreign visits... Why land prices zoom in TN? Welcome changes that testify to Jayalalithaa’s return to health No engine for this car CRS, a jewel among managers, is no more. Increasing non co-operation of state leaders When small is no larger beautiful.. West Bengal: mindless malignancy Music happens The brown list of Venkitaramanan Padma Bhushan for A Ramakrishna Road development slows down CII projects higher growth… EEC at the National Media Centre GM Technology at last! Rs.1600 crore paper board plant of TNPL Tough task taking states together L&T- the specialty of special purpose vehicles Solar, solar everywhere … Breaththrough in malaria control More heat than light Shaming of Tamils by Tamil farmers at Delhi For whom the MIDS bell tolls? S V Raju – a ‘good’ true liberal Adapt Vajpayee dinner diplomacy Measuring roof tops in terms of KW/MW Towards speedy justice Waning interest in public discussions… TIAM turns a full cycle IAS invades NDDB... TN – agglomerate land holdings without alienating ownership Quality silica from Neyveli Infrastructure funding – lessons learnt Cleaning Ganga – relocate tanneries and install electric crematoria Don’t seem to feel the pulse… Intellectual of rare qualities Focus on quality of power - its only around 170-180V Make standards certification mandatory... Poor representation for Kerala and TN in Cabinet GNS - 100: our first subscriber Fortune 500 review Poor quality of university VCs When nations steal growth from one another… Tribute – M V Murugappan Remembering Indira Sivasailam... More tributes to GR Shanti and Sadhana through Music The nuclear option Naidu will soon build a new Hyderabad The ‘Ayyo-yes’ is no more London, London Narayan Delhi is distant… Five star activism stalls development activity Protest masters... Tax agriculture All eyes on Sankara Nethralaya Return to king coal for urea... Bihar elections - the Rajaji formula worked Put expensive assets created to use... Editor's Says An enemy’s enemy is a friend Russi Mody – a tribute Like Hinduism: many paths to reach God... F C Kohli - his concerns all embracing Limit foreign borrowings to hi-tech, export potential projects... Solar thermal shines… Mersal magnified PPP mode for upgrading Corporation Hospitals A proud Madrasi Revive development banks... Where is Rajaji? Delhi returns to BJP Computation of GDP – conundrums continue Discoms deserve better… Dr C Rangarajan returns to Chennai Should we change the official year? SoA @ 80 TN-leverage strength of BHEL, NLC... Streamlining mandatory third party cover No Maha Koottani in TN... A more liberated TN… Roaring Ro-Ro facility Cutting the nose to spite the face Sri Lanka votes for change Vibrant Gujarat Fortune for Indian Airlines The why of tax incentives Marketing expert Balagopal is no more Multi-faceted Venkat Valli, they are more marginalised CSR and CMI: promise of another Srinivasan Ramanujan... Modi and the lady Tatas moving out of urea production... Online not in line with brick and mortar businesses... Liberal imports idling indigenous capacities Building loyalty through the stomach Editor's Notes Contrarian cousins Which side are you, Montek? A yen for wastage… Gas is the way forward TN accounts for the largest recruits by the IT sector Mu Sigma – is no more No mega rail project for Tamil Nadu More Shakthi to Das’ elbow B H Kothari - a tribute The Gulf aviation boom Odisha: spectacular win by Naveen Patnaik The power-full Hindujas Making ‘my Amaravati’... Tatas moving out of urea production... Insurance companies bleeding, yet no decision on increasing FDI limit! Secularism and anti-Hinduism Tihar, Puzhal not different from Parappana Agrahara …and of a popular trade leader Demise of a media baron... China invests in India TELANGANA at last…BUT An inexplicable neglect Tribute – Manikam Ramaswami Where a state respects its litterateurs… When Ratan Tata visited SRM New IT products of Ramco in the pipeline… CIPET hqrs to stay at Guindy – for the present? A glass full of corruption Gay abandon in pricing Land reclamation from sea appears cheaper! The balancing act Quality education through the PPP mode A rich pool of talent not utilised…. There was flood of milk. Reason: no milk commissioner! R Sridhar steps down as CEO of Shriram Capital Kulandai was a giant Shipping woes of Chennai companies The rise and fall of Annamalai University Noble nonagenarians... He continues the focus on social amelioration Funding the un-funded Plummeting profits of PSBs Delhi Chalo... Strengthen the base... Eternal support for capitalisation of PS banks The Swadeshi Trump ONGC at KG Basin Tribute Air Asia India will set new benchmarks for budget travel Convulsions in The Hindu Diamond jubilee of Egmore Samskrt School Modi storms Silicon Valley When online building permits work…. Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Revving up the manufacturing sector A C Muthiah – his munificent bequeaths to science Things happen by accident and not by design... Airlines in India: cost and space A welcome initiative by the judiciary When the President was rendered homeless… Moily’s bold thrust Wanted: a second airport for Chennai Kudos to NDTV... Permanent secretariat for TN GIM Parliament in paralysis... Haul over the coal Another Indian music maestro at the UN Medical costs hit the roof... The few handicaps... IPL - no surprise this scam The star of Spencers is no more How Air-India loses customs... Fall in crude prices help in oil sector reform Engineering seats go abegging Small units prefers to remain small... Reliance’s TV – 18 ready to launch Tamil News Channel Pharma – overdose of copying Auto components surge… Delhi is distant Fuel for thought Nuclear power at the nucleus Wise Presidents Telangana in top gear… Muffled voices for merit… Lalu’s envy, India’s pride Welcome GST Preserving for the future Tribute – UCAL Selvan… WTO Meet: resolved to meet again A think tank for Chennai Readers' Mail Recognition to role of NBFCs.... Bihar – Nitish Kumar adopts the Lalu model Welcome focus on core competence S Ramanathan – a versatile musician, musicologist More Shakti to resource mobilisation... Scientists urged to take up farmer-oriented research A Grand Finale for SN’s MS centenary at the US… Shale gas and its shallow future Why this malaise in medical education? TGS- The king storyteller Sweet news for TN sugar mills Come elections, come advertisements... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines PC’s preference for professionals
Maximising the micro pricing …

According to Khaja Muzaffarullah, National Sales Head, Micromax sells about 3 million handsets a month - a third of these smart phones. He expects sales to reach around Rs 11,000 crore next year.

    With the changing tastes of the consumer, with increasing apps and decreasing differentiation, the huge price advantage of Micromax will help maintain its spectacular growth in sales, said Muzaffarullah.

    Micromax Informatics recently opened its office in Chennai. The leading smart phone manufacturer estimates to garner a revenue of over Rs 6000 crore this year. Madhu Radhakrishnan, heading the Chennai office, is enthusiastic about revenue growing over 40 per cent in the next financial year. The launch of the office was attended by a cross section of dealers including Poorvika and Univercell.


Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236