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TIAM turns a full cycle Align crops to agro climate endowments… The star of Spencers is no more S Ramanathan – a versatile musician, musicologist A rich pool of talent not utilised…. An enemy’s enemy is a friend TELANGANA at last…BUT Sweet news for TN sugar mills Another Indian music maestro at the UN Russi Mody – a tribute PC’s preference for professionals Towards speedy justice B H Kothari - a tribute More tributes to GR Tough task taking states together Tribute – Manikam Ramaswami Put expensive assets created to use... When the President was rendered homeless… Delhi Chalo... Bihar elections - the Rajaji formula worked London, London Narayan WTO Meet: resolved to meet again The rise and fall of Annamalai University Shaming of Tamils by Tamil farmers at Delhi Wanted: a second airport for Chennai For whom the bell tolls? 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Five star activism stalls development activity Poor representation for Kerala and TN in Cabinet No mega rail project for Tamil Nadu Demise of a media baron... Modi storms Silicon Valley The nuclear option Rahman at CIC Fortune 500 review
 
Air Asia India will set new benchmarks for budget travel

In quick time the budget airline Air Asia India has launched its services from Bengaluru. The first flight from Bengaluru to Goa was flown on 12 June. The gleaming new A320 flight was flown to its full capacity of 180. On 19 June, flights to Chennai were introduced. The next sector, of Bengaluru-Kochi, is slated to begin next month.

    Air Asia has earned a reputation for offering low airfares. Based in Kuala Lumpur, this budget airline offers services to countries in the ASEAN and other Asian cities. Services to India have become quite popular for their efficiency and low cost.  Other budget airlines look at this new entrant to the Indian skies after a long time with trepidation.  Mittu Chandilya, CEO, points to the cheap promotional fares that attracted huge custom from first time flyers. The company sold 10 per cent of tickets for the first flight at Rs 5 per ticket (excluding taxes), 40 per cent of tickets at just Rs 990, and the balance at Rs 1900 per ticket.  Remember Air Deccan doing such a promotion that compelled the other airlines to follow suit? In fact, such an approach brought about a revolution in air travel, permitting large new class of travellers to take to air travel and to a huge increase in the number of air travellers. Sadly,

recent years witnessed a reversal of this trend with airfares hitting the roof. The immediate impact of the entry of Air Asia India is to compel other airlines also to lower their fares.

Air Asia India will operate with Bengaluru as the hub

The high rate of taxes on aviation turbine fuel (29 per cent in Karnataka) and airport charges has been deterrents to a rapid growth in air travel. If the Centre and the state governments address this issue, air travel can witness the type of spectacular growth it recorded a decade ago when Air Deccan revolutionised air travel.

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