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Online not in line with brick and mortar businesses... The ‘Ayyo-yes’ is no more Like Hinduism: many paths to reach God... Silver Years of Madras Musings There was flood of milk. Reason: no milk commissioner! China invests in India A professional at the helm of IRDA... The rise and fall of Annamalai University Where is Rajaji? A welcome initiative by the judiciary L&T: focus on infrastructure and more infrastructure… Auto components surge… Alexa – Talking Wikipedia This scant respect for Law Limit foreign borrowings to hi-tech, export potential projects... Delhi returns to BJP Solar thermal shines… When small is no larger beautiful.. Poor quality of university VCs Naidu will soon build a new Hyderabad IPL type auction for VCs? Roaring Ro-Ro facility When the President was rendered homeless… No Maha Koottani in TN... 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Make standards certification mandatory...

CONCERT, part of the Consumer Association of India, in association with the American Consulate, organised a two-day national seminar on Consumer Product Safety. CAI’s R Desikan and his team presented a number of specialists from the government and industry, as also experts from the US and UK on the subject that has not received the attention it deserved.

Even in the country where today the consumer is truly the king, the United States, the movement attracted attention only post 1960: US was then enjoying the post war boom. The automobile industry was performing in top gear. General Motors, Ford and Chrysler were on the top of global corporates. Ralph Nader was making a critical analysis of road accidents that were taking a heavy toll of human lives. He took the automobile manufactures to court, charging them that their vehicles were unsafe at any speed. And he succeeded! That was the birth of the organised consumer movement.

In India, with scarcity of goods and services, for decades it was considered a privilege to be sold a product. Knowledge of engineering and standards were confined to reputed corporates. Thus, the standards were set largely by representatives of the industry. Understandably, these standards were minimal. Cement manufacturers, for instance, set the standard to the minimum. When in the early 1980s the government permitted import of cement, there was a scramble for Korean cement of high quality delivered in tamper-proof paper bags. Very slowly Indian manufac-

turers reconciled to labelling 33, 43 and 53 grade cement and for years there was no adequate information on relating cement strength to the need. The same extended to other commodities like steel, where manufacturers graded these without adequately explaining the rationale for opting higher grades at, of course, higher prices irrespective of the need.

For decades, manufacturers of refrigerators and air-conditioners delayed introduction of CFC-free coolants that were mandatary over four decades ago in Europe, US and other countries. Again, they provided little information on power consumption, safety and other aspects. Even today, standards of electrical goods are kept to the minimum with little guarantee on stipulated performance.

IE had pleaded for mandatory standards for a large number of products, over three decades ago. I am therefore happy that the seminar demanded bringing much larger number of products under mandatory standards.

 

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