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AirAsia to sell tickets to beat competition

AirAsia India , the JV of Tata Sons and Air Asia  Malaysia, which normally sells about 80 per cent of its tickets through the internet, is taking a costly route to sell tickets through travel agents in India as it prepares to enter the low cost budget airline segment.

Track India , an associate of AirAsia , has reportedly sent mailers to vast number of travel agents pan India asking them to register with the airline. AirAsia  is waiting for final approvals from the civil aviation regulator to get its flying licence. AirAsia came under some uncertainty when all domestic budget carriers ganged up to block the airline’s operations in India on some technical ground or the other.

But in February this year, the Directorate General of Civil Aviation (DGCA), dismissed a common demand by all private airlines such as Jet Airways, Spice Jet, and Go Air,  to grant of a licence to AirAsia India arguing that a September 2012 change allowing foreign airlines to invest in domestic airlines could be made applicable only to existing airlines and not new airlines.  The airline also got a breather from the Supreme Court which declined to pass any interim order on a plea by BJP’s Subramaniam Swamy seeking to restrain the Centre from granting further approvals to operationalise the AirAsia India deal.


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