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India will need more aircraft A ruse to protect western airlines? AirAsia to sell tickets to beat competition Tata Singapore Airlines JV to launch operations in October’14 Flying high... Red tape hits TATA SIA aircraft delivery Skewed planning impacts growth For whom Chennai airport toils? Kingfisher brand up for sale Chennai Airport to be privatised SpiceJet to raise capital IndiGo’s market share overtakes Jet Flying High... Air-India targets revenue of Rs 21,500 crore SpiceJet considering a US $ 4 billion order New Chennai Terminal: Next regional hub
 
Kingfisher brand up for sale

Creditors to the beleaguered Kingfisher airline who have to recover dues worth Rs 7000 crore lent to the Bengaluru based liquor king Vijay Mallya’s United Breweries (UB) has reportedly launched sale procedures for selling the Kingfisher brand to cut a deal to recover their losses.

Kingfisher airline had offered the Kingfisher brand as collateral to bankers when launching the airline. The Kingfisher brand alone  is valued over Rs 3000 crore by an audit firm.

The list of trademarks being offered is: Fly Kingfisher, Flying Models, Fly the Good Times, Funliner, Kingfisher and Flying Bird Device. 

Some brand value management firms are sceptical of any takers for the Kingfisher brand because the Kingfisher beer brand which was offered as collateral is completely protected from any exposure of the airline.

SBI leads a group of 14 lenders which hopes to recover at least Rs 1000 crore even as it starts takeover of assets covering buildings, helicopters and other fixtures.

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