Ad Here  
February
March
April
May
June
July
 
 
A cess for new rail tracks Exports can boom Power play Vishwaroopam, second highest grosser in Tamil cinema There is potential to raise resources To be or not to be Expect the unexpected Bhaag Milkha Bhaag – An Inspirational Entertainer! BILLION RUPEE FILMS GO VASOOL RAJA Why such poor progress? Super... Chennai Express – It’s laughter all the way! A plan to double food output
 
BILLION RUPEE FILMS GO VASOOL RAJA
It’s all Marketing, stupid...

BOX 1

Rs. 100 Crore Club
As of November 2012, 17 films have made it to the Rs 100 crore club.

Aamir Khan’s Ghajini was the first Bollywood film to cross that mark. It also made the Tamil film heroine Asin popular in the Hindi film world.

Khan’s 3 idiots made by Vidhu Vinod Chopra/ Rajkumar Hirani ensured a double whammy for Aamir in the Rs 100 crore club as they came back to back. It was also actress Kareena Kapoor’s entry into the exclusive one billion club.

Salman Khan became the second actor to enter the club with Dabangg.

Salman Khan’s Bodyguard entered this club the fastest; within seven days of release.

It is only one of two Tamil movies to cross the Rs 100 crore mark. And it did in quicker time.

We are talking about AR Murugadoss’ Thuppakki. For sure, Sun Pictures Enthiran made by Shankar stays the all-time top grosser for both Tamil and Hindi films at over Rs 375 crore against a budget of Rs 160 crore.

Thuppakki was made on a slimmer budget because it was shot out wholly in India; in Chennai and Mumbai. Gloating over the success of Thuppakki, Murugadoss, who incidentally is the first director to have any film cross the Rs 100 crore mark through Ghajini in Hindi, said: “I am happy and I now look forward to Rs 200 crore collections.” The film has a racy script that takes the hero, a military intelligence officer Vijay, on a roller coaster ride in Mumbai uncovering a terrorist plot and bringing the mastermind down. All this while on a holiday in Mumbai to get married!

The film’s success has prompted Murugadoss to look for a sponsor to re-make the film in Hindi with Akshay Kumar as the hero.

Today, be it Hindi or Tamil, films get to know in four days flat whether they would make a killing, or break even or go down the tube. Shrewd marketing techniques coupled with additional outlays on advertising and promotions are the keys to ensure the producer not only recoups his investment but also makes a good profit.

While Hindi movies have a pan India appeal, Tamil films are regional and appeal only to a limited audience. So if a Tamil film makes Rs 100 crore in the first four days of the week worldwide, it’s an extraordinary achievement.

Top grossers in Tamil films

Let’s look at some of the top grossers of Tamil cinema in the last two years.

Barring Thuppakki and Enthiran, none of the Tamil films had breached the Rs 100 crore mark in collections. However, quite a few came close to it and made bumper profits.

The biggest success was Singam made by director Hari for Reliance Big Pictures and Studio Green. Against a modest investment of Rs 15 crore, it raked in a whopping Rs 65 crore. Only two other films – AVM Studios Ayan made by director KV Anand about diamond smuggling across Africa to India and Sivaji Films Chandramukhi starring Rajnikanth as a psychiatrist cracking a mystery about a woman who is possessed (Bhool Bulaiya in Hindi) made huge returns for the producers. While Ayan netted Rs 60 crore against an investment of Rs 15 crore, Chandramukhi made Rs 65 crore against an investment of Rs 25 crore, the only real cost being actor Rajnikanth’s fees.

1 2 3 4 5 6
Author :
Reported On :
Sector :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com