Ad Here  
May
June
July
August
September
October
 
 
Bland skies henceforth? All that glitters… Platinum years of engineering innovation, building skills... Cognizant to buy out TRiZetto for US $ 2.7 Bn Yen for research and development Weaving wealth... Safe bet on solar ‘Swachh’ city... Farmer’s Friend Changing horizons.... Queen of industrial clusters No break for growth... Manpower for plastics... Bonanza in locked lands... Focus on increasing ethanol production... Growing industrial outpost Chaos at Chettinad house The year of resurgence... I scream... Indian majors’ industrial hub Power position brightens Tap the big land resource The Indian punch to global FMCG giants! A silent revolution at Sowripalayam Changing face of Bhiwadi The city never sleeps Needed – a strong machine tool industry Bitter state of the sweet sector A positive sign for Make In India Pearl city to port city Automatic cars zip ahead... Largest blast furnace at Burnpur Silk city to auto city Schwing Stetter forays into tower crane business Tractor Industry in low gear Weaving knowledge and wealth Amazon runs into trouble with Karnataka government Dynamic pricing is so destructive! Health insurance on growth curve Textiles: a stitch in time Rise and fall of India’s calcium carbide industry Aavin leads second milk revolution Knitting for the globe Samarapungavan and Sankarabharanam When Chennai caught up with Petro-boom... Kalinga Plant ready to ROLL Unique Tirupur water supply scheme Marching Towards Navratna Ports-gateways to trade... TEAM BUILDING AND NURTURE LEARNING… Crafting spaces to excellence To make companies TN their home... Windfall in locked lands Mediville amidst a modern industrial complex TN lost several Tata projects… Centre of modern industrial temples Give fridges and washing machines free... On the banks of Bhavani Water, water everywhere… High sugarcane prices crush industry Our own Silicon Valley Radiant Rajasthan... Sugar as a byproduct of sugar mills… LMW: Spinning Success... Powering industrial dreams...
 
The Indian punch to global FMCG giants!
Brands like CHIK, Meera, and Karthika, ring a sense of ‘desi’-ness and nostalgia to consumers. These products have served a few generations!

Since its inception, the FMCG conglomerate, CavinKare(CK) has grown manifold. With its humble beginnings as a shampoo maker, CK has now diversified over most categories in the industry, with its presence in dairy, beverages, food, professional care and salons businesses.

 

Success Mantra

Strategy, structure and people have been the success mantra of CavinKare. The company’s relentless focus on market research, product development, and innovation paved the way for such a flourishing growth. All the products go through several rounds of testing for quality, reliability and usability. CavinKare has established several new-business-creation groups, whose resources and management are separated from the core business. It continuously invests a considerable amount in foundational consumer research to discover additional opportunities for innovation.

Ranganathan’s business, birthed in Cuddalore district of Tamil Nadu, with an initial revenue of a measly Rs 15,000, has now morphed into a Rs 1450 crore mammoth. His first entrepreneurial ABC’s were taught by his father, late R Chinni Krishnan, who started a small-scale pharmaceutical packaging unit, before moving on to manufacturing pharmaceutical products and cosmetics.

 

CHIK shampoo - the flagship brand

One of the hallmarks of Ranganathan’s successful entrepreneurial journey has been his ‘thinking-on-his-feet’ decision-making skills. The brand CHIK got its name from the first letters of his father’s name.  CHIK shampoo, with its different variants, continues to be CavinKare’s flagship brand and accounted for sales of a staggering Rs 300 crore nearly a fifth of  the company’s current turnover .

 

The sachet concept

The origin of the concept of sachets was triggered by Ranganathan’s father. He felt that liquid can be packed in sachets as well. When talcum powder was sold only in tin containers, he was the one who sold it in 100 gm, 50 gm, and 20 gm packs. The reason behind the ‘sachet concept’ was simple- to make it affordable to the weakest sections of the society, to teach hygiene and sanitation. He believed that “whatever a rich man can enjoy, a poor man should afford.”

Touted as a small ‘desi’ company, CavinKare has given the multinationals of the FMCG world a run for their money. Its products are now available in several countries including Sri Lanka, Bangladesh, Nepal, Malaysia and Singapore. The company has two overseas subsidiaries - 

CavinKare Bangladesh Private Limited and CavinKare Lanka Private Limited. With around 4000 people under its employ, over 2000 of them are in their salon chains. The company has pioneered the concept of ‘Family Salons’ in India with its brands  Limelite and Green Trends. These divisions have a clear-cut focus on providing personal styling and beauty solutions to everyone in the family.

 

Under the conglomerate...

CavinKare now owns more than 15 brands such as CHIK, Nyle, Meera and Karthika for hair care, Indica for hair colour. They have Spinz and Fairever for skin care. The name Cavin’s is exclusively for the dairy and other derived products which constitute milk, curd, paneer, ghee, milk shakes, lassi and buttermilk. In foods, CavinKare has the Garden brand which produces a variety of snacks ranging from potato chips, tasty nuts, moong dal, rasagulla, soanpapdi, chiwda and at least 15 more varieties. CavinKare also makes pickles under the brand Ruchi, peanut candy under the brand Chinni, Dosa batter under Hema’s. Maa and Chillout are CavinKare’s fruit drink brands, and CoCoMa is their brand under which tender-coconut water is packed and served.

Ranganathan’s awe-inspiring ‘go-getter’ attitude, coupled with his relentless pursuit of quality and delivery, has made CavinKare a cherished and respected brand today. True to his motto, Ranganathan has proved his mettle to be a ‘job-creator ‘and not a mere ‘job-seeker’. 

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com