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The year of resurgence...
The Madras Management Association’s Annual Convention discussed Resurgent India.

In his keynote address Noshir Kaka, managing director, Mc Kinsey & Company remarked: “we have within ourselves the technology, intelligence, capability and power to resurge.” He suggested that we make technology the major business in India, and generate huge employment opportunities.

A Sivathanu Pillai, founder CEO & MD, BrahMos Aerospace, indicated that most technological inventions were started in India but were hijaked by the British. For instance: zero, binary system, Pi, theory of relativity, crescograph, wireless communication, astronomy, chess, and yoga all had their origin in India.

Cutting cost is like hair-cuting

In his presentation K Ullas Kamath, Joint Managing Director of Jyothy Laboratories, suggested: “cost cutting is the innovation which we should use to compete in the global market.” And comically added: “cutting cost is like haircutting, a continuous process...” In India, if you want to be different, better, cheaper and affordable, we need to cut the cost at all levels. We need more entrepreneurs. Today we should concentrate on the bottom of the pyramid, to create jobs for them, make them work with self-respect. Don’t give them charity, give them a job.”

Lot of talent in agriculture...

“There is a lot of talent with agriculture in India” said Shankar Annaswamy, former managing director of IBM India. He indicated that out of the freshers coming out of college, only 20 per cent  are employable. He also said that there is a lot of talent in agriculture in India. But most of the youngsters are disinterested to take up agriculture as their profession because agriculture does not have glamour in it. He opined that government should start activities to improve the agriculture industry in India.

M Rafeeque Ahmed, Chairman, Farida Group, stated that if we do not meet the needs of the world from different aspects like quality, quantity and timeliness, there are many neighbouring countries ready to capture our market with better parameters.

“When we resurge, there may be mistakes which we commit. But what matters is we ensure we do not repeat these,” said  Raja MVSMA, Head of Marketing, Emerging Markets of Dr Reddy’s Laboratories Ltd. He also opined that our innovation should match international standards, understand the customer needs and connect with the customers to understand their needs.

“India is a resurgent country because the thinking, the philosophy and lifestyle of all other countries are failing. We still have a family system,” said S Gurumurthy columnist and RSS

idealogue. He remarked that the world respected only comprehensive power. In the year 1750, the level of growth in China was 34 per cent, in India 24.5 per cent and England and America put together 2 per cent. Everything turned upside down in 150 years and the growth in China & India crashed to 6.2 per cent and 1.8 per cent and England and America raised to 41 per cent. Finally in 1900, Asia impoverished and USA and UK surged forward.

Shiv Shivakumar, Chairman & CEO, PepsiCo India stated “the best management capability is in small and medium scale companies. If we really want to create jobs, we should really have to create value.”

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