Ad Here  
Manpower for plastics... Bland skies henceforth? No break for growth... Knitting for the globe ‘Swachh’ city... Give fridges and washing machines free... TEAM BUILDING AND NURTURE LEARNING… Cognizant to buy out TRiZetto for US $ 2.7 Bn Water, water everywhere… Our own Silicon Valley Weaving knowledge and wealth Bitter state of the sweet sector LMW: Spinning Success... Indian majors’ industrial hub Pearl city to port city Yen for research and development A silent revolution at Sowripalayam Radiant Rajasthan... High sugarcane prices crush industry Tap the big land resource The year of resurgence... Schwing Stetter forays into tower crane business Bonanza in locked lands... TN lost several Tata projects… Ports-gateways to trade... Aavin leads second milk revolution On the banks of Bhavani Rise and fall of India’s calcium carbide industry Unique Tirupur water supply scheme Chaos at Chettinad house Mediville amidst a modern industrial complex Platinum years of engineering innovation, building skills... Centre of modern industrial temples Queen of industrial clusters Samarapungavan and Sankarabharanam Changing face of Bhiwadi Growing industrial outpost When Chennai caught up with Petro-boom... I scream... Focus on increasing ethanol production... The city never sleeps A positive sign for Make In India The Indian punch to global FMCG giants! Tractor Industry in low gear Silk city to auto city Windfall in locked lands Kalinga Plant ready to ROLL Power position brightens Health insurance on growth curve Dynamic pricing is so destructive! Changing horizons.... All that glitters… Amazon runs into trouble with Karnataka government Automatic cars zip ahead... Marching Towards Navratna To make companies TN their home... Farmer’s Friend Safe bet on solar Weaving wealth... Powering industrial dreams... Sugar as a byproduct of sugar mills… Largest blast furnace at Burnpur Crafting spaces to excellence Needed – a strong machine tool industry Textiles: a stitch in time
Aavin leads second milk revolution
Operation Flood under the able leadership of Tribhuvandas Patel, Verghese Kurien and H M Dalaya made India the largest producer of milk.

The co-operative milk production model at Anand, Gujarat triggered the white revolution. This model rapidly spread across the country. Thanks to the efforts of Dr E Madhavan and his team, Tamil Nadu Co-operative Milk Producers’ Federation Ltd (TCMPF) or Aavin was registered in 1981.  It is now the fourth largest co-operative operating in India.

The government is endeavouring to take this to the next level to usher in the second white revolution. “For several years Aavin was finding it difficult to handle  even 20 lakh litres per day. For the past five months we are comfortably handling 30 lakh litres per day and are equipping to handle an extra 8 lakh litres a day  by the year end,” said Sunil Paliwal, Managing Director (TCMPF). Better productivity and operational efficiency helped Aavin reach this position.


Liberal Funding


Over the last four years the government has allotted Rs 409 crore for Aavin. These funds are utilised to upgrade the existing plants and build new facilities. A new ice cream plant has been set up at Ambattur at a cost of Rs 33 crore and a fermented product plant at a cost Rs 10 crore is in the pipeline. At Salem, a new machine to produce flavoured milks and a packaging machine have been installed at a cost of Rs 15 crore. These facilities help Aavin to diversify into milk products apart from liquid milk.

Aavin received  Rs 39 crore to test the progeny. In this process a minimum of 20 cross bred jersey bulls are selected and cows owned by milk producers are impregnated using the semen collected from these bulls. 247 high quality calves are to be produced by 2017-18.

In close association with the animal husbandry department the health of the milch animal is taken care of. 155 mobile veterinarians have been deployed to cover 50 societies. “These vets offer services at the door step. They visit every village to check the health of the animals,” added Paliwal.


Milk parlours

To keep in line with changing trends, steps are taken to make Aavin products easily accessible. An extensive branding exercise is on. “We are planning sit-in type stores similar to coffee shops. Our anchor parlour at Anna Nagar, costing Rs 20 lakh, is getting ready. We plan 24 more shops,” said Paliwal.

Aavin’s range of products include ice cream, paneer, curd, flavoured milk, lassi, butter milk and milk sweets. Recently the efforts of R&D have paved way to increase shelf life of gulab jamun from 5 days to 30 days. Though a host of milk products are sold, the share of liquid milk in total products sold is 90 per cent. In ten years, Paliwal expects this ratio to come down to 70 per cent.

Paliwal is determined to make Aavin reach No.2  position among co-operatives in the country within five years.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236