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Takeaways from World Cup and IPL Final of a kind! Rings of Glory – Rio 2016 The black and white of winning Road to Maracana… Welcome to the Indian Punters League The WIMBLEDON that was Harsh(a) dismissal Should Chennai shut out the IPL?
 
Takeaways from World Cup and IPL

 

The World cup fever came and went with Australia emerging the champs yet again. India does not need an excuse to watch cricket. It is in our blood - drink cricket, eat cricket and sleep cricket.

 

Business strategies involving ICC World Cup

Cricket is becoming a global phenomenon, (exclude the Americans who love their baseball, basket ball and soccer) and attracts mass audience. Once purely colonial and dominant in England, South Africa and Australia, in recent years non-western countries like India have been dominating the game. The hosts make no less effort in promoting tourism. Cricket World Cup tickets sell like hot cakes. It is not just the revenue from stands (usually house-full), it is the number of people travelling to different countries just to watch their country playing! This in turn is pure business – aviation, hospitality and travel and tourism businesses hit their peak as cricket fans explore places they are travelling to. Sponsors play a huge role not only in promoting the game, but also bringing about frills and thrills to the ultimate consumer by offering free tickets to a game or the finals. They get a competitive advantage as well as a huge return on investment- upto 15 times in media-value through brand awareness. Talk about marketing gimmicks!

 

Why is IPL a business?

Let’s look at it this way. We have 8 IPL teams. Each team has an owner who invests in the team. The players get paid based on either of two different contracts. Under the first option called a ‘firm agreement,’ the player gets a fixed sum from the BCCI. In case the bid amount is higher than the fixed sum, BCCI pockets the difference (or profit).  In the second option, or a ‘basic agreement’, the player gets the freedom to take the amount that he has been bid for.

    It’s an extraordinary sight watching players of different nationalities play together in one team cheering each other up. Have you in any other game watched Australians play alongside Indians and that too days after having played each other? Who would have thought that in Chennai the crowd would go bonkers after the dismissal of the God of cricket Sachin Tendulkar. IPL has spawned a new cottage industry and for that all credit should go to the main in exile, the other Modi, Lalit Modi.

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