Ad Here  
Water catches fire! The road ahead... Digital revolution will alter Indian media Doha comes to India Rate your civic services Power houses at Udyog Bhawan Nagappa Chettiar – the leather doyen Madras nalla Madras The green elements... A professional touch to urban management… Voice against noise A man who overcame odds… Daily Thanthi 75 – what a record spreading interest in news, literacy Inviting investments to Tamil Nadu It is Excellent, Novel and Radical! Delhi is distant Chennai makes more cars than Detroit Customer friendly UK visas… A memorable journey down memory lane Book your suburban train ticket through an app Why not an introductory price of Rs 20 flat for Metro Rail…. Tamil Nadu Police and the mystery of Swathi’s murder Metro by October Chennai finds a sister in China RIP Vaali An ecologist’s delight... Website to decongest traffic Metro to save realty sector… The hustle and bustle Light House tour
Voice against noise

153 college students, along with 100 TAFE employees, reached out to about 7000 motorists in the city as part of ‘voice against noise’, to spread awareness on increasing noise levels in the city. Teaming up with the Chennai Traffic Police (CTP) and Indian Oil Corporation, the campaign created awareness amongst motorists. Permissible noise level that an ear can bear is around 70-90 db. But the noise levels on Chennai roads are around 130 db on an average and it shoots to 140 db in Guindy and T Nagar. The campaign also involved a poster-designing contest. Winning entries were awarded prizes by T R Kesavan, COO-Product Strategy and Corporate Relations, TAFE. “We have made an attempt to bring together various stake holders and it has paid off,” said Kesavan. Mahesh Kumar, DCP(Traffic-North) said that CTP was proud to be the campaign driver and they plan to make this initiative sustainable. “Police personnel stand all day amidst such air and noise pollution. For air pollution we provide them mask and we welcome public to give ideas to help our police personnel from increasing noise pollution,” said the DCP.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236