Ad Here  
Reviving growth... Crafting the big Plan Why this gross under-performance? A good idea. It can turn sour if disruption continues to linger on... Focus on increased penetration Crafting the big Plan Proof of identity to millions… Groupon kicks in... The two levels of reforms Crafting the big Plan Dr Stefan Weckbach: FTA will help step up investments, trade... Not many keen to pursue research... Welcome Walmart Sustainable development need of the hour Tasks for the new government Ban gold imports Crafting the big Plan Why are we NOT IN THE RACE? Bali in UN nutrition panel NIA targets premium income of Rs 12,000 crore Meet Prof. Hot Chips Shift industries to the sea! A strong diversified base to build Fighting financial frauds Coming up: a BRICS currency? Light at the end of the tunnel Insure your way forward Crafting the big Plan Health for all... No deficit financing here! A big bite Software to assess risk Mobility solutions will drive the auto industry The Brit connection continues
Meet Prof. Hot Chips
R Vasudevan, a first generation entrepreneur from a rural background, is the founder and MD of Hot Chips restaurant chain in Chennai.
FROM SCRATCH, he has built 18 branches employing 1500 people.Impressive! “The fact that Hot Chips
satisfies the culinary requirements of over 30,000 to 40,000 customers daily is a source of immense delight,” he says with a satisfied smile.

Vasudevan’s journey from education to entrepreneurship could inspire many. A professor of commerce in Gurunanak College, his shrewd business sense was awakened when he found the business of the road-side chip vendors in Coimbatore flourishing. He realised that there is business potential in delivering quality food products prepared under hygienic  conditions.His intentions were clear, the stuff must be of excellent quality and the customer must get the chips hot. Hot Chips was born on 6 September 1992 at a small shop in a mall in Nungambakkam.Different varieties of chips were offered to the customers and were encouraged to taste these before purchase. Oil was strictly not recycled. Soon Hot Chips won the heart of Chennaites. New varieties of chips and snacks were added to the menu and were well-received. Vasudevan  was quick to respond to the favourable winds and set up branches in different parts of the city. Hot Chips expanded its products to Chettinad food, snacks, chat items, pizzas,burgers and ice- creams.

How can one forget the coffee offered at Hot Chips? Customers have rated Hot Chips coffee as among the best in Chennai,states a SMS survey conducted by the Chennai  Times.Vasudevan adds that there is a secret ingredient to it, which makes it so special!

Crunchy munchy chips made before you!

Hot Chips outlets were converted into full-fledged restaurants and Hot Chips established its name as a leading brand in Chennai.Customer satisfaction led to soaring sales and Vasudevan kept up the momentum by adding atleast two outlets per year.He prefers self-service to minimise cost and to improve the speed of product delivery. Transparent  kitchens, hygienic products, affordable prices and good quality have helped Hot Chips to stay at the top of the list of popular restaurants in Chennai. Also the adaptability of Hot Chips to the dynamic market environment is so good.

Dedication, many nights of planning,and execution of strategies are behind the success. The focal point has been quality. Vasudevan feels that quality comes with a lot of responsibility and as a responsible hotelier he cares for the health of each and every customer.

Vasudevan feels that his products must be affordable by the middle class. This sense of responsibility to customers has been the key to success. The transparent kitchens keep  the employees on their toes and help the customers reassure themselves that the food is being prepared in a hygienic environment.Efficient service in a pleasant ambience is another factor that contributes to customer loyalty.

Vasudevan has adapted to the changing dynamics in the industry.Despite the large size, he has maintained the flexibility of the organization.

– Hariharasudhan P


Author :
Reported On :
Sector :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236