Ad Here  
July
August
September
October
November
December
 
 
Fighting financial frauds Crafting the big Plan Software to assess risk Coming up: a BRICS currency? NIA targets premium income of Rs 12,000 crore Bali in UN nutrition panel Welcome Walmart The Brit connection continues Dr Stefan Weckbach: FTA will help step up investments, trade... Sustainable development need of the hour A strong diversified base to build Tasks for the new government Proof of identity to millions… Reviving growth... Crafting the big Plan Crafting the big Plan Focus on increased penetration Crafting the big Plan Meet Prof. Hot Chips Why are we NOT IN THE RACE? No deficit financing here! Crafting the big Plan Light at the end of the tunnel Ban gold imports Shift industries to the sea! Insure your way forward Not many keen to pursue research... A big bite Health for all... Groupon kicks in... Why this gross under-performance? The two levels of reforms Mobility solutions will drive the auto industry A good idea. It can turn sour if disruption continues to linger on...
 
Mobility solutions will drive the auto industry
The automobile sector has been reeling under poor sales due to the current economic scenario. A turnaround is predicted by October 2014, with the industry focusing on value added products. Interview with P Balendran, Vice President, General Motors India.

IE: Your expectation from the sector during 2014-15.

P Balendran(PB):The automobile sector has been witnessing the most protracted slowdown during the past two years owing to macroeconomic headwinds such as high interest rates, high fuel prices and weak economic sentiments.  Unless interest rates and fuel prices come down or even stabilise, the market is unlikely to turnaround in the short term. We do not expect any improvement till the election takes place and a new government assumes office.

 

IE: Your strategy for the current sluggish market conditions

PB: General Motors India has been continuously rolling out customer-centric marketing schemes to bring additional customers into its fold. We have recently launched various popular schemes such as round-the-clock free roadside assistance. We keep on conducting road shows for product awareness and customer education programmes on road safety/traffic rules. Meanwhile, we also keep refreshing our products in line with market conditions.

 

IE: A breakthrough that can revolutionalise the sector...

PB: Innovations are happening day in and day out and those are being tested by all OEMs for possible commercial applications. Technology is also fast changing and this will continue to happen.  This can happen in the case of all fuel options and mobility solutions.

 

IE: Your investments in R&D...

PB: R&D related progress has gone up significantly in India in the recent years with the GM Technical Center India(GMTC-I ) expanding our operations across Asia. At the Auto Expo 2014, GM India unveiled the Chevrolet Adra Concept SUV, which has been designed and conceptualised entirely by our Indian designers at GMTC-I thereby demonstrating the strong capability of our Indian designers.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com