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At the forefront of the digital revolution…

The digital revolution is impacting every business. In addition to revolutionising customer engagement processes, the advent of Industry 4.0 is having a profound impact on all our core business functions. Most companies see Digital as the new Disruptor and Saint-Gobain is no exception. Saint-Gobain India started its digitalisation journey in early

It is a mad, MAD ad world today

An insider’s narration of the dramatic transformation in the field of Indian advertising over the last five decades. Advertising has had an eloquent history in India. Western thinking and English- based scripts dominated its early days. By the 1960’s, reputed international agencies like J Walter Thompson, Ogilvy Benson and Mather and

GROWING DIGITAL DISRUPTION

A growing middle class, rising disposable incomes, high volume of content consumption and a favourable regulatory environment are driving the digital media industry and helping it flourish. The global media and entertainment industry has witnessed significant technological and market changes in the last decade. In India, the changes have been even

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