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Pepsico’s successful foray in agribusiness

Ramesh Vangal, President, Seagram Asia Pacific, Hong Kong, spearheaded PepsiCo’s entry into India. PepsiCo integrated its diverse food and beverage businesses under a single entity. It did not confine its attention to soft drinks but made innovative and extensive forays into contract farming of potatoes and tomatoes. We give below excerpts

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