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Not by numbers alone!

I entered journalism in 1962. It coincided with JWT establishing itself in Chennai. JWT had a formidable team with brilliant managers like Umesh Rao. There were still the vestiges of the British dominated companies like Binny's, Best & Co, Crompton Engineering, few consumer product companies like Pond’s and TI Cycles,

It is a mad, MAD ad world today

An insider’s narration of the dramatic transformation in the field of Indian advertising over the last five decades. Advertising has had an eloquent history in India. Western thinking and English- based scripts dominated its early days. By the 1960’s, reputed international agencies like J Walter Thompson, Ogilvy Benson and Mather and