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The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning, it was plain glass; today the company has added so much value: today glasses are available from Rs. 30 per sq ft for the everyday use

An effective ad blitzkrieg

Starkey’s strategy was quite effective. Sales of Starkey expanded ten-fold in the short nine-month period! Large companies effectively utilise the powerful tool of advertising for marketing. The Chinese telecom company BBK Electronics promotes massively several of its brands – Vivo, Oppo, OnePlus and Realme. One would not have heard of any

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