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THE NSE SCAM

The capital market watchdog, the Securities Exchange Board of India (SEBI), has acted tough against the National Stock Exchange (NSE) over an algorithmic trading scam. The order pushes back NSE’s Rs.10000 crore IPO. In five distinct orders, SEBI has punched the NSE, its two former managing directors Ravi Narain and Chitra

The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning, it was plain glass; today the company has added so much value: today glasses are available from Rs. 30 per sq ft for the everyday use

An effective ad blitzkrieg

Starkey’s strategy was quite effective. Sales of Starkey expanded ten-fold in the short nine-month period! Large companies effectively utilise the powerful tool of advertising for marketing. The Chinese telecom company BBK Electronics promotes massively several of its brands – Vivo, Oppo, OnePlus and Realme. One would not have heard of any

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