Thanks to the Xi-Modi summit, the priceless treasures of Mamallapuram received wide publicity. The Indian government and Tamil Nadu should promote Mamallapuram as a prized global heritage site. It indeed was a masterstroke, selecting Mamallapuram as the venue for the second China-India Summit. Prime Minister Narendra Modi, PR expert par excellence,
Differential Voting Rights
With Differential Voting Rights [DVR] in place, the founders can now get additional funding and continue managing their operations without losing control. The investors too are assured of their involvement in the strategic decisions. Thus this move is a win-win for both the founders and the investors. The names Flipkart, Ola,
THE NSE SCAM
The capital market watchdog, the Securities Exchange Board of India (SEBI), has acted tough against the National Stock Exchange (NSE) over an algorithmic trading scam. The order pushes back NSE’s Rs.10000 crore IPO. In five distinct orders, SEBI has punched the NSE, its two former managing directors Ravi Narain and Chitra
The marriage of marketing and technology
An effective ad blitzkrieg
Starkey’s strategy was quite effective. Sales of Starkey expanded ten-fold in the short nine-month period! Large companies effectively utilise the powerful tool of advertising for marketing. The Chinese telecom company BBK Electronics promotes massively several of its brands – Vivo, Oppo, OnePlus and Realme. One would not have heard of any
