He came, he saw, he was bowled over In The News Marketing by S Viswanathan - November 1, 20190 Thanks to the Xi-Modi summit, the priceless treasures of Mamallapuram received wide publicity. The Indian government and Tamil Nadu should promote Mamallapuram as a prized global heritage site. It indeed was a masterstroke, selecting Mamallapuram as the venue for the second China-India Summit. Prime Minister Narendra Modi, PR expert par excellence,
Differential Voting Rights Marketing by Industrial Economist - October 1, 20190 With Differential Voting Rights [DVR] in place, the founders can now get additional funding and continue managing their operations without losing control. The investors too are assured of their involvement in the strategic decisions. Thus this move is a win-win for both the founders and the investors. The names Flipkart, Ola,
THE NSE SCAM Corporate Marketing by Industrial Economist - June 2, 20190 The capital market watchdog, the Securities Exchange Board of India (SEBI), has acted tough against the National Stock Exchange (NSE) over an algorithmic trading scam. The order pushes back NSE’s Rs.10000 crore IPO. In five distinct orders, SEBI has punched the NSE, its two former managing directors Ravi Narain and Chitra
The marriage of marketing and technology Industry Marketing by S Viswanathan - March 2, 2019March 8, 20190 Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning, it was plain glass; today the company has added so much value: today glasses are available from Rs. 30 per sq ft for the everyday use
An effective ad blitzkrieg Marketing by S Viswanathan - November 28, 2018December 17, 20180 Starkey’s strategy was quite effective. Sales of Starkey expanded ten-fold in the short nine-month period! Large companies effectively utilise the powerful tool of advertising for marketing. The Chinese telecom company BBK Electronics promotes massively several of its brands – Vivo, Oppo, OnePlus and Realme. One would not have heard of any