Marketing

A biography on SNN Sankaralinga Iyer

The biography was authored by veteran journalist K Balakumar. The Tamil translation of the book was also released simultaneously. The Tamil translation was done...

Activity Galore

Godrej Properties bought 47 acres off OMR for a plotted residential project, while Arihant Foundation and Housing acquired a prime Anna Salai site, adjacent...

When Numbers Tell A Tale…

 Ask the mandarins at TAFE (Trac­tors and Farm Equipment Ltd.). They will unhesitatingly vouch for it. Indeed, the flagship company of the Chennai-based Amalgama­tion...

THE NSE SCAM

The capital market watchdog, the Securities Exchange Board of India (SEBI), has acted tough against the National Stock Exchange (NSE) over an algorithmic trading...

The marriage of marketing and technology

Over the last two decades, Saint-Gobain Glass India Pvt Ltd (Flat Glass Business) has been imparting increasingly higher value to glass. In the beginning,...

An effective ad blitzkrieg

Starkey’s strategy was quite effective. Sales of Starkey expanded ten-fold in the short nine-month period! Large companies effectively utilise the powerful tool of advertising for...

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A biography on SNN Sankaralinga Iyer

The biography was authored by veteran journalist K Balakumar....

Activity Galore

Godrej Properties bought 47 acres off OMR for a...

When Numbers Tell A Tale…

 Ask the mandarins at TAFE (Trac­tors and Farm Equipment...

Managing Power

With mercury rising, Tamil Nadu’s power demand is hitting...

Minister Keerthana Chairs Budget Consultation Meeting

Detailed discussions were held on the Department's ongoing development...