At the heart of the book is the TFE framework — Think, Feel, Execute — borrowed and adapted from the Heartfulness Institute. It urges MSME owners to first develop effective thinking patterns, emotionally connect with their goals, and then take decisive action. “Thinking alone doesn’t drive success,” said Seshadri. “Only when you emotionally connect to your thoughts can they be transformed into meaningful execution.”
The book is the result of years of interaction with MSMEs of all sizes — from small ventures earning ₹1 lakh annually to giants with turnovers of ₹20,000 crore. Despite the size difference, Seshadri asserts that the core pain points remain the same. “Whether you’re running a home-based business or a large corporation, challenges in operations, emotions, and execution are universal,” he said.
Structured around nine core habits, the book offers simple yet powerful routines for MSME success, covering a range of topics from inventory management and sales to emotional intelligence and leadership discipline. The final chapters provide a broader “bird’s eye view,” offering clarity and context for long-term growth. A bonus section introduces 10 tactical business habits, addressing what the author calls “a critical gap” in day-to-day operational thinking.
Each chapter opens with a relatable anecdote, transitions into a business concept, and concludes with clearly defined dos and don’ts, making it both practical and engaging.
Also present at the launch were S. G. Anil Kumar, Founder & Group Chairman of Samunnati, and Kumar Rajagopalan, VP of Strategic Initiatives and Country Head at Dexian India, who praised the book’s relevance.
The author stated that the challenges faced by MSMEs in India mirror those of millions around the world, citing a conversation with a Swiss MSME expert who noted striking similarities in business struggles across continents.
Highlighting the contribution of MSMEs in the country, M. K. Anand, Founder of See Change Consulting and Chairman of the MSME Panel at the Andhra Chamber of Commerce and Industry, noted that as India marks MSME International Day today — a celebration first declared by the United Nations in 2017 — the occasion stood as a powerful tribute to the backbone of the nation’s economy: micro, small, and medium enterprises (MSMEs).
India’s MSME sector, often operating in silos, is a silent economic giant. Comprising approximately 70 million enterprises, it contributes nearly 30% to India’s GDP — a staggering $1.2 trillion of the country’s current $4.18 trillion economy. Yet, an overwhelming 99.99% of these businesses fall under the micro category, with annual turnovers below ₹5 crore.
“I’ve worked alongside MSMEs for over 30 years. Back then, they were called small-scale industries. These are not just businesses; they are changemakers and the soul of India’s economic fabric,” added Anand.
“9 Habits of Super Successful MSMEs” is now available at leading bookstores and e-commerce platforms.
