Force Motors Limited, one of India’s largest van manufacturers, has announced its partnership with Zoho Corporation to upgrade its customer experience and dealer management systems.
This collaboration is expected to bolster the Project DigiForce, Force Motors’ digital transformation programme, which focuses on driving innovation, improving productivity and enhancing customer satisfaction through class-leading technologies across the value chain.
Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS), along with a suite of 12 AI-powered front-office applications, will be deployed across Force Motors’ nationwide network as part of this initiative.
This cloud-based solution will replace legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, service, customer engagement and internal collaboration.
By streamlining dealer operations and creating a unified platform for teams, dealers and customers, the new solution is expected to significantly improve the overall customer experience at every stage of engagement.
Force Motors has a large network of operations in India, over 200 dealerships, 70 authorised service centres and 30 parts centres, supported by international distributors in more than 25 countries. This CRM-DMS solution will enable these dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across every touchpoint and supporting more professional, data-driven business operations.
Mr. Prasan Firodia, Managing Director, Force Motors, said, “Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”
Mani Vembu, Chief Executive Officer at Zoho, “Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership.
He said that this partnership reflected a shared commitment to reimagining customer experience as a strategic driver of growth. “Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration and delivers contextual, intelligent engagement at every touchpoint,” he added.
“We are thrilled to partner with Force Motors on their digital transformation journey. The Zoho platform brings modularity, vertical depth, and agility to the core of this evolution. It is a collaboration we deeply value as Force Motors enters its next phase of growth,” he said.
