The company said each month in Q2 (April–June) registered record-breaking sales, driven by sustained demand for electric vehicles (EVs), long wheelbase models, and sports activity vehicles (SAVs).
“BMW Group India is on a fast track, continuing to unfold new opportunities in the luxury segment,” said Vikram Pawah, President and CEO of BMW Group India. “We are changing the game with our thrust on electric mobility and redefining the customer experience through Retail.NEXT and our ‘Relax. We Care’ initiatives.”
Pawah added that the company sustained its growth momentum into the first half of 2025, recording a 10% increase in sales despite market challenges. He credited the surge to high demand for electric vehicles—up 234%—and long wheelbase luxury models, along with an enhanced customer experience through Retail.NEXT and service initiatives.
Electric vehicles surge
BMW Group India said it retained its position as the leading luxury EV manufacturer in the country, selling 1,322 electric vehicles in H1 2025—an unprecedented growth of 234% compared to the same period last year. EVs now account for 18% of the company’s total car sales.
The BMW iX1 Long Wheelbase emerged as the top-selling electric model, followed by the flagship BMW i7. BMW’s EV portfolio currently includes six cars and two electric scooters, supported by initiatives such as BMW Destination Charging, Smart E-Routing, and complimentary Wallbox chargers.
Strong demand for long wheelbase models
Long wheelbase BMW models—including the 3 Series, 5 Series, 7 Series, and iX1—saw a significant 159% growth in sales during H1 2025. These models now make up 47% of BMW’s total passenger car deliveries. The BMW 5 Series led the sedan segment with nearly 20% of total BMW sales, while the BMW 3 Series maintained its leadership in the premium sedan category.
BMW’s Luxury Class—comprising the 7 Series, i7, X7, and XM—continues to attract aspirational buyers, with the X7 surpassing 5,000 lifetime deliveries in India. BMW’s Sports Activity Vehicles posted a 17% growth in H1, led by the BMW X1, which accounted for more than 30% of the company’s total vehicle sales. The BMW X5 was the next top performer in the SAV lineup.
MINI and Motorrad maintain momentum
MINI delivered 297 vehicles in H1 2025, with the MINI Cooper S seeing 60% year-on-year growth. The MINI Cooper S and MINI Countryman E each claimed roughly equal shares of sales.
BMW Motorrad sold 2,569 motorcycles in H1. The BMW G 310 RR was the most popular in the smart-cc segment, while the BMW 900 GS/GSA and BMW 1300 GS/GSA led the adventure category. The BMW S 1000 RR dominated the super sports segment.
BMW Group India said its ₹366 crore retail footprint transformation under the Retail.NEXT programme will be implemented across 56 facilities in 33 cities, focusing on immersive design, advanced digital tools, and customer-centric processes.