When Tesla comes, insurers too arrive

As U.S. electric vehicle giant Tesla officially launched its first showroom in India at Mumbai’s Bandra Kurla Complex and opened bookings for the Model Y, several insurance providers announced new products and strategic tie-ups tailored specifically for electric vehicle (EV) owners — particularly Tesla customers.

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On the same day Tesla made its much-anticipated India debut, three major insurance players — Zurich Kotak General Insurance, ACKO General Insurance and Liberty General Insurance — unveiled or expanded EV-focused offerings to align with the country’s accelerating electric mobility wave.

Zurich Kotak General Insurance announced EV Protect, a dedicated add-on under its Car Secure policy, designed exclusively for electric vehicles, including Tesla. The cover addresses key EV-specific concerns such as battery management systems, motors, chargers (including fixed home units), and damage caused by water, power surges, theft, or rodent attacks. It also includes personal accident coverage and third-party protection, as mandated by law.

Alok Agarwal, MD & CEO of Zurich Kotak General Insurance, highlighted the product’s forward-looking approach, stating that “EV Protect is more than an add-on — it’s an entire ecosystem of protection enabling customers to adopt electric mobility with confidence and peace of mind.”

In another development, ACKO announced that it had been selected as Tesla’s preferred insurance partner for the Indian market. The partnership aims to deliver a seamless, fully digital insurance experience — from quote to claim — designed specifically for Tesla’s high-performance vehicles.

“Tesla transformed the auto industry; we aim to do the same for insurance,” said Animesh Das, MD & CEO of ACKO. “Tesla redefined the car—at ACKO, we set out to redefine protection with insurance that’s seamless, smart, and human.”

The partnership focuses on simplifying car ownership through embedded, tech-driven insurance, making the experience more convenient and EV adoption faster.

Meanwhile, Liberty General Insurance also announced its preparedness to serve Tesla customers as one of the company’s preferred insurers, launching a range of EV-tailored products focused on intelligent design, robust support services, and future-ready features.

Its offerings include EV Secure for charging infrastructure, Battery Secure for specialized battery protection, and a premium roadside assistance package branded Liberty Complete Assistance. The company is also offering a suite of customizable add-ons such as depreciation shields, EMI support, and consumables coverage to meet the elevated expectations of Tesla’s customer base.

Parag Ved, CEO and Whole-Time Director of Liberty General Insurance Ltd., stated that Tesla’s entry into India marked the beginning of a new era in mobility. He noted that Liberty’s EV-specific offerings were not retrofitted but were engineered from the ground up to complement the electric driving experience. These include coverage for high-voltage batteries, roadside recharging, and a streamlined digital claims process.

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