The company launched three brands Comfy Close & Clean Women’s Razor, Comfy Silky Smooth Women’s Razor and Smoothe’ Xpress Men’s Razor.
“Developed using advanced Korean technology, the women’s razor range under the Comfy brand represents a natural extension of our vision to build a comprehensive women’s wellness and personal care portfolio,” the company said in a stock exchange filing.
Hair removal remains a highly relevant yet underserved need, and this launch strengthens our role in a woman’s everyday self-care routine, it said.
The introduction of the men’s razor range enables us to enter the male grooming segment, leveraging the trust in the Amrutanjan brand while unlocking a new avenue for growth, the company said.
It also announced the launch of Amrutanjan Plastry – a range of medicated antiseptic plasters, leveraging its trusted equity in pain relief and care.
The range includes Regular and Wash proof variants, offered in a convenient jar format designed for ease of use and storage. Made with breathable fabric, strong adhesion, and protection against bacteria and water, the product addresses everyday wound care needs effectively, the company said.
The company also launched Amrutanjan Ortho Pain Relief + Oil.
Backed by clinical evidence, Amrutanjan Ortho Oil is designed to enable pain-free movement, offering up to 66 per cent pain reduction in just 8 weeks of usage, it claimed.
With its advanced heat therapy formulation enriched with Gandhapura and Capsaicin, it provides targeted relief from back, shoulder, joint, and muscular pain, along with stiffness, the company added.
The new offering caters to the growing need for reliable and fast-acting pain relief solutions, especially among active and aging consumers. It further strengthens our leadership in the pain management category while expanding our presence in high-growth segments, it said.
